Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Kresna: Jurnal Riset dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Kepada Masyarakat Indonesia
Lies Andayani
Universitas Budi Luhur
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Public Health Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Perancangan Website Sebagai Optimalisasi Media Promosi Sekolah Dasar Swasta Duri Indah Jakarta Pepi Permatasari; Sri Wahyuningsih; Lies Andayani; Wahyumi Ekawanti
Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v6i2.505

Abstract

Websites are the cheapest, most effective and efficient promotional media, because websites are online publication media for schools which are a necessity in providing information about products, price discounts and others and can also receive information quickly and accurately. SDS Duri Indah Jakarta until 2023 will always provide information regarding school activities and information regarding registration of new students via social media. Initial observations at SDS Duri Indah, the school does not yet have an independent website, so it is necessary to create and develop a website with the school domain (.sch). This website helps schools carry out promotions. Creation and assistance activities use several methods, namely 1) Observation, 2) Website creation, 3) Assistance with website management, 4) Monitoring and evaluation. The result of the activity is that the school has a school website and can also provide knowledge about managing school websites for admins and how to create articles and content for users.
Penguatan Branding Wisata Desa Kertawangi melalui Edukasi Digital dan Sosialisasi Komunitas Ahmad Pramegia; Justin Bongsoikrama; Lies Andayani; Aris Wahyu Kuncoro; Yuni Kasmawati; Astrid Dita Meirina Hakim; Teja Endra Eng Tju; Rina Ayu Vildayati; Yuphi Handoko Suparmoko
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8681

Abstract

The Community Service Program (PKM) in Kertawangi Village, Cisarua District, West Bandung Regency, aims to strengthen the village’s tourism branding through digital education and community-based social engagement. The program was implemented using a participatory approach involving residents in installing street name signs, conducting educational activities at the elementary school, providing digital tourism promotion training, and organizing interactive social events. The results show an increase in digital literacy, students’ learning motivation, and community participation in managing local potential. The publication of tourism promotion content on social media has enhanced the village’s visibility as an educational tourism destination. Beyond its physical outputs, the program strengthened social cohesion, local cultural values, and residents’ capacity to utilize information technology. This PKM initiative demonstrates that collaboration between universities and rural communities can foster sustainable empowerment through education and digitalization.
Strategi Branding Dalam Upaya Pembentukan Ekuitas Merek dan Citra Bisnis UKM Studi Kasus Sambal Hellyeah Harningsih Harningsih; Lies Andayani
KRESNA: Jurnal Riset dan Pengabdian Masyarakat Vol 6 No 1 (2026): Jurnal KRESNA Mei 2026
Publisher : DRPM Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/kresna.v6i1.299

Abstract

Usaha Kecil dan Menengah (UKM) memiliki peran strategis dalam mendorong pertumbuhan ekonomi nasional, khususnya pada sektor kuliner yang memiliki tingkat persaingan tinggi. Dalam konteks tersebut, strategi branding menjadi elemen penting dalam membangun ekuitas merek dan citra bisnis yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis strategi branding yang diterapkan oleh UKM Sambal Hellyeah serta perannya dalam membentuk ekuitas merek dan citra bisnis. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam dengan pemilik usaha sebagai key informan, serta konsumen dan karyawan sebagai informan pendukung, yang diperkuat dengan observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi branding Sambal Hellyeah dilakukan melalui pemilihan identitas merek yang sesuai dengan target pasar anak muda, pemanfaatan media sosial, inovasi kemasan, serta keikutsertaan aktif dalam pameran. Strategi tersebut berkontribusi terhadap terbentuknya kesadaran merek, asosiasi merek yang positif, persepsi kualitas yang baik, serta citra bisnis sebagai merek lokal dengan gaya modern dan positioning premium. Penelitian ini menyimpulkan bahwa strategi branding memiliki peran penting dalam memperkuat ekuitas merek dan citra bisnis UKM.
Program Desa Cerdas Digital: Penguatan Literasi Digital untuk Membangun Budaya Anti Judi Online dan Hoaks di Desa Ngoreyan, Ngandong Dwi Kristanto; Justin Bongsoikrama; Aris Wahyu Kuncoro; Maruji Pakpahan; Pambuko Naryoto; Yuni Kasmawati; Astrid Dita Meirina Hakim; Teja Endra Eng Tju; Yuphi Handoko Suparmoko; Widi Wahyudi; Lies Andayani
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 6 No. 1 (2026): April: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI) 
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v6i1.10884

Abstract

This community service program aims to improve digital literacy among the community through the Digital Smart Village Program in Ngoreyan Hamlet, Ngandong Village, Gantiwarno District, Klaten Regency. The program focuses on educating the community about the dangers of online gambling, preventing the spread of hoaxes, and teaching in elementary schools to build critical awareness and change community behavior. The community service method used is a participatory approach based on community organizing, with stages of observation, joint planning, activity implementation, and participatory evaluation. The results of the community service program indicate increased community awareness of the wise use of digital media, changes in attitudes toward receiving and disseminating information, and increased participation of youth and children in educational activities. Furthermore, the role of local leaders and collective awareness are emerging, supporting the creation of a culture against online gambling and hoaxes. This program contributes to social transformation at the community level by strengthening digital literacy and community education.
Co-Authors Ahmad Pramegia Aris Wahyu Kuncoro Astrid Dita Meirina Hakim Dwi Kristanto Harningsih Harningsih Justin Bongsoikrama Maruji Pakpahan Pambuko Naryoto Pepi Permatasari Rina Ayu Vildayati Sri Wahyuningsih Teja Endra Eng Tju Wahyumi Ekawanti Widi Wahyudi Yuni Kasmawati Yuphi Handoko Suparmoko