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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika Journal of Economic, Bussines and Accounting (COSTING) Jurnal Sistim Informasi dan Teknologi IndraTech Journal of Science and Technology Jurnal Sistim Informasi dan Teknologi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Masyarakat Nasional Journal of Data Analytics, Information, and Computer Science (JDAICS) Jurnal Pengabdian Masyarakat Ilmu Komputer Jurnal Computer and Technology ORAHUA : Jurnal Pengabdian Kepada Masyarakat
Weri Sirait
Universitas Metamedia
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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ANALISIS EFEKTIVITAS STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN DAN BRAND AWARENESS DENGAN METODE MARKETING FUNNEL Juwita, Arika; Edison, Elisa Daniati; Sirait, Weri; Ritonga, Radja Ifran
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12303

Abstract

Penelitian ini mengamati pentingnya strategi pemasaran digital yang efektif bagi pelaku bisnis di era digital yang kompetitif. Meningkatnya bisnis online, pemahaman mendalam tentang perilaku dan preferensi konsumen menjadi krusial. Penelitian ini bertujuan untuk menganalisis efektivitas digital marketing dalam meningkatkan penjualan dan brand awareness menggunakan metode marketing funnel. Data diambil sebanyak 200 sampel customer dari 10 sampel toko yang akan dianalisis dengan SPSS untuk mendapatkan wawasan mendalam. Metode yang digunakan meliputi analisis deskriptif dan eksploratif melalui survei, wawancara, dan analisis statistik. Hasil penelitian ini diharapkan menghasilkan artikel ilmiah untuk jurnal bereputasi, serta model teoretis dan praktis yang membantu pelaku bisnis merancang dan mengevaluasi strategi pemasaran digital secara efektif. Model ini akan memberikan panduan komprehensif bagi akademisi dan praktisi di bidang digital marketing
TRANSFORMASI DIGITAL LAYANAN NASABAH BANK PERKREDITAN RAKYAT DENGAN INTEGRASI SISTEM LAYANAN ADAFTIF Weri Sirait; Aswin, Arief Rahmadian; Azizah, Nur
Journal Computer and Technology Vol. 3 No. 1 (2025): Juli 2025
Publisher : Ninety Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69916/comtechno.v3i1.334

Abstract

Layanan merupakan suatu aspek penting yang mencerminkan sejauh mana penyedia jasa mampu memenuhi harapan pelanggan. Pada Bank Perkreditan Rakyat (BPR) Pariangan Batusangkar, masih terdapat permasalahan dalam proses pencatatan dan pemberitahuan terkait peminjaman kredit nasabah. Sistem pelayanan yang digunakan saat ini belum terintegrasi dengan fitur pengingat (reminder), sehingga proses pemberitahuan jatuh tempo pembayaran masih dilakukan secara manual. Hal ini sering menyebabkan keterlambatan pembayaran oleh nasabah. Untuk mengatasi masalah tersebut, diperlukan sebuah sistem informasi yang mampu menyampaikan notifikasi jatuh tempo pembayaran secara otomatis dan efisien melalui media yang mudah diakses oleh nasabah. Penelitian ini menghasilkan sebuah sistem berbasis website yang terintegrasi dengan layanan WhatsApp untuk mengirimkan notifikasi kepada nasabah. Notifikasi ini berisi informasi terkait tanggal jatuh tempo pembayaran pinjaman, sehingga diharapkan dapat meningkatkan kepatuhan dan ketepatan waktu pembayaran kredit.
Peningkatan Kompetensi Konten Kreatif Penyuluh Agama Melalui Pemanfaatan Aplikasi Mobile di Era Digital Lakry, Lakry Maltaf Putra; Amuharnis; Arief Rahmadian Aswin; Arman; Nurhidayat; Sirait, Weri
ORAHUA : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 01 (2025): Juli
Publisher : Faatuatua Media Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70404/orahua.v3i01.308

Abstract

Globalization and technological advancements have driven religious counselors to adapt in delivering relevant religious messages. However, the limited use of digital technology, particularly mobile applications, poses a significant challenge, especially among religious counselors. This training aims to enhance the competence and directly motivate religious counselors to create creative religious content using mobile devices. The training involves more than 40 district religious counselors from various digital skill backgrounds. Adopting a participatory approach, the training includes preparation and needs identification, mobile app training, content creation and testing, evaluation and reflection, as well as ongoing mentoring. The results of this training show a significant improvement in participants' digital skills; 70% of participants, who initially struggled with graphic design apps, now achieve 85% capability, and video editing has increased from 30% to 80%. Participants successfully created and published various visual religious content such as short videos, images, and infographics using apps like Capcut, Canva, KineMaster, InShot, Filmora, ShotCut, Vidma, and YouCut. These visual contents proved more effective in attracting audiences, with an average of 30-40% more interaction compared to text-based content. Nonetheless, challenges related to device limitations and technical difficulties still need to be addressed through continuous mentoring and better access to technology. Overall, this training successfully bridges the digital divide and emphasizes the great potential of technology in supporting innovative and effective religious outreach in the digital era.
PEMANFATAAN APLIKASI E-SAWIT KITA SEBAGAI MEDIA PEMBELAJARAN SERTA MENCIPTAKAN INFORMASI AKTUAL DAN KOLABORASI ANTAR PETANI SAWIT Andesti, Cyntia Lasmi; Amuharnis, Amuharnis; Sirait, Weri; Nurhidayat, Nurhidayat; Lonanda, Fitria; Karfindo, Karfindo; Dian, Rahmad
Jurnal Pengabdian Masyarakat Nasional Vol 4, No 2 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/pemanas.v4i2.30168

Abstract

The use of information technology in the agricultural sector is increasingly important to increase productivity and collaboration between farmers. This training explores the use of the E-Sawit Kita application as a learning medium and means of creating actual information for palm oil farmers. This training provides educational material related to best cultivation practices, land management and relevant market information. In addition, this research also involves intensive training for farmers in using the application, with the aim of increasing their understanding and skills in utilizing this technology. With interactive features, E-Sawit Kita allows farmers to share experiences, challenges and solutions, which in turn strengthens the collaborative network between them. The method used in this training is in the form of lectures, training material and questions and answers about using the E-Sawit Kita application. The research results show that E-Sawit Kita, through the training it provides, not only increases farmers' knowledge and skills, but also strengthens community solidarity through continuous exchange of information. These findings provide valuable insights for the development of similar applications to support sustainable agriculture in Indonesia.
Co-Authors Amarnis Sari, Siska Amuharnis Arien Restu Dani Arika Juwita Z Arman Aswin, Arief Rahmadian Cyntia Lasmi Andesti Elisa Daniati Edison Firdian, Fadil Gunadi Widi Nurcahyo Hesty Aisyah Karfindo, Karfindo Lakry, Lakry Maltaf Putra Lonanda, Fitria M. Tasnim Nency Extise Putri Nur Azizah Nur Azizah Nur Azizah Nurhidayat Nurhidayat Nurhidayat Rahmad Dian Ritonga, Radja Ifran Sarjon Defit Sotar Sri Restu Ningsih