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Batik Blimbing Malangan MSME’s Internationalization Strategy in Entering the Malaysian Market Ranni Endriana Putri; Nur Luthfi Hidayatullah
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 9 No 1 (2026): JISORA (Jurnal Ilmu Sosial Politik dan Humaniora)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36624/jisora.v9i1.228

Abstract

This study aims to describe Batik Blimbing Malangan’s internationalization strategy in marketing its products in the Malaysian market, as well as identify challenges, opportunities, and product characteristics that become the key strengths. Batik Blimbing Malangan is a Micro, Small, and Medium Enterprise (MSME) producing Batik fabric with original cultural design from Malang, Indonesia. This research used a qualitative approach with a case study method, and data collection through in-depth interviews, observation, and documentation. The results show that Batik Blimbing Malangan adopts various strategies to enter the international market, including digital marketing optimization, active participation in international exhibitions, creative collaboration with local designers, and the use of halal certification as an added value. The main characteristic of the product lies in the original design of Malang Mask, Star fruit Flower, bright colors, and the use of electric batik technology. Batik Blimbing Malangan’s designs are perceived as a representation of local culture that has a strong appeal in the Malaysian market, which has similar cultural affinity and religious values. The findings confirm that the successful internationalization of culture-based MSMEs relies heavily on the synergy between cultural identity preservation, product innovation, and adaptability to global market dynamics. This study contributes to the development of export strategies for cultural MSMEs in Indonesia.
Indonesia’s G20 Presidency: Agenda Setting and Rulemaking towards Post-Pandemic Governance Hidayatullah, Nur Luthfi; Afniansyah, Tengku Zalfa Zahira; Putra, Mohammad Chiesa Bagus
Journal of Integrative International Relations Vol. 8 No. 2 (2023): November
Publisher : Center for Integrative International Studies Laboratory, Faculty of Political and Social Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jiir.2023.8.2.62-74

Abstract

This descriptive qualitative research utilizes the concept of global governance to examine Indonesia’s contribution towards post-pandemic governance during its G20 presidency. The authors argue that Indonesia’s G20 presidency contributed towards global governance through agenda setting and rulemaking. This research has found out that in terms of agenda setting, Indonesia is capable of proposing a criteria of global health standards to anticipate future pandemics; initiate cooperation between G20 member states to digitalize the global economy for common prosperity; and promote cleaner energy sources for sustainable energy transition. In terms of rulemaking, Indonesia’s G20 presidency managed to formulate the G20 Bali Leaders’ Declaration. However, Indonesia faced challenges in implementation and monitoring, to ensure the G20 member states’ adherence towards the G20 Bali Leaders’ Declaration after Indonesia’s G20 presidency is over.
Perbandingan Keunggulan Kompetitif Google dan Baidu di tengah Kebijakan the Great Firewall of China Hidayatullah, Nur Luthfi
Journal of Integrative International Relations Vol. 6 No. 2 (2021): November
Publisher : Center for Integrative International Studies Laboratory, Faculty of Political and Social Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jiir.2021.6.2.113-124

Abstract

Penelitian deskriptif kualitatif ini bertujuan membandingkan keunggulan kompetitif Google dibandingkan dengan perusahaan mesin pencarian lokal, Baidu di tengah kebijakan the Great Firewall of China di Tiongkok. Penulis berargumen bahwa Google dan Baidu memiliki keunggulan kompetitif masing-masing, baik dari segi efektivitas operasional maupun posisi strategis. Penelitian ini menggunakan metode deskriptif kualitatif, dengan sumber data sekunder. Penelitian ini menemukan bahwa Baidu memiliki keunggulan kompetitif dari segi layanan sesuai karakter masyarakat lokal, menawarkan manfaat, keunikan produksi, elemen perusahaan yang saling melengkapi, dan kesinambungan tujuan. Di sisi lain, Google memiliki keunggulan kompetitif dari segi bekerja sama dengan perusahaan lokal, menentukan tujuan dan fitur produk.
The Role of the Organization of Islamic Cooperation Multilateral Diplomacy in Realizing the 2023 Riyadh Summit Mandate for Gaza Aziz, Azam Azzinnudin; Hidayatullah, Nur Luthfi
Global Focus Vol. 6 No. 1 (2026)
Publisher : Department of International Relations, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jgf.2026.006.01.5

Abstract

This study examines how the Organization of Islamic Cooperation’s Arab–Islamic Ministerial Committee conducted multilateral diplomacy to implement the mandate of the Extraordinary Riyadh Summit in advocating an end to the war on Gaza in 2023. The Committee was established to carry out high-level diplomatic engagements with permanent members of the United Nations Security Council, including China, Russia, the United Kingdom, France, and the United States, to convey collective demands for a ceasefire, expanded humanitarian access, and the enforcement of International Humanitarian Law. Employing a qualitative descriptive approach, the study relies on documentation from official statements, joint communiqués, and international media reports related to these diplomatic visits. The analysis is guided by three key concepts: the role of international organizations, multilateral diplomacy, and mandate implementation, which are used to assess external responses and political support for the Committee's agenda. The findings illustrate that the Committee functioned as a diplomatic actor by coordinating unified messages, enhancing the legitimacy of humanitarian norms, and generating political pressure through multilateral channels. Overall, this study contributes to highlighting the role of non-Western international organizations in shaping diplomatic efforts towards conflict resolution.
Securitization of the Forced Labor Issue of Indonesian Migrant Fishing Vessel Crew by the Ministry of Foreign Affairs Ladienda, Lu'lu' Mamluatul Hikmah; Hidayatullah, Nur Luthfi
Journal of Strategic and Global Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The case of forced labor against Indonesian migrant fishing vessel crew members has put the government in a dilemmatic position. The Indonesian government acts both as a labor sender and the protector of citizens' rights overseas. This study aims to examine how the Ministry of Foreign Affairs of the Republic of Indonesia raises the issue of forced labor as an existential threat through a securitization process. Using a descriptive qualitative approach, data was obtained from semi-structured interviews with officials of the Directorate of Indonesian Citizen Protection, as well as analysis of official documents, public statements, and credible media sources. The results show that the Ministry of Foreign Affairs actively carried out six stages of securitization, i.e. acting as the main actor, establishing migrant fishing vessel crew as the referent object, framing the existential threat, conveying speech acts through diplomatic channels, gaining legitimacy from the audience, and implementing extraordinary measures such as repatriation, diplomatic notes, strengthening bilateral cooperation, and public awareness campaigns. These findings confirm that the protection of Indonesian citizens by the Ministry of Foreign Affairs is no longer purely administrative, but has become part of a broader and more structured foreign security strategy.