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Safiani A. Faaroek
Universitas Esa Unggul
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Analisis Semiotika Pemaknaan Kerokan Pada Iklan Kredivo Versi "Kerokan Sefleksibel Itu" Andrian, Jeremy Manuel; Tambunan, Resman Muharul; Faaroek, Safiani A.
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5 No 2 (2022): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v5i2.4728

Abstract

Salah satu industri yang sedang berkembang yakni industri financial technology. Pada iklan terdapat pesan tersembunyi di luar dari pesan yang nyata disampaikan dalam iklan termasuk iklan Kredivo versi “Kerokan Seflekfibel Itu”.  Tujuan dari penelitian ini adalah untuk mengetahui tanda berdasarkan ikon, indeks dan simbol dan makna kerokan dalam iklan Kredivo versi “Kerokan Sefleksibel Itu”. Teori utama yang digunakan dalam penelitian ini adalah teori semiotika Charles Sanders Peirce. Metode penelitian yang digunakan yaitu analisis semiotika Charles Sanders Peirce di mana peneliti memfokuskan padatanda berdasarkan objek yang terdiri dari ikon, indeks dan simbol.Penelitian ini menggunakan paradigma konstruktivisme dengan jenis data menggunakan pendekatankualitatif deskriptif. Hasil penelitian ini menunjukkan ikonnya adalah potongan-potongan gambar terlampir yang mewakili keadaan sebenarnya di mana terdapat seorang pria yang hendak melakukan kerokan. Indeksnya merupakan potongan-potongan gambar terlampir yang menjadi tanda bahwa ada sesuatu yang memengaruhi terciptanya gambar tersebut. Simbol yang terkandung yaitu persiapan kerokan, fleksibilitas, simplisitas, futuristis, kemudahan pemakaian Kredivo, dan solusi dari masalah. Beberapa makna kerokan yang digunakan Kredivo untuk menyampaikan pesan pemasaran melalui iklan Kredivo versi “Kerokan Sefleksibel Itu” antara lain menggambarkan kemudahan penggunaan Kredivo, proses yang cepat, fleksibilitas Kredivo, kepercayaan konsumen terhadap Kredivo, dan Kredivo sebagai solusi dari masalah pembayaran. Diperoleh kesimpulan yakni ikon, indeks, simbol menandakan seorang pria kerokan dengan tubuh fleksibel melalui proses penyuntingan dan perekaman sehingga menciptakan simbol-simbol berupa makna kerokan yang menggambarkan fleksibilitas, simplisitas, futuristis, kemudahan pemakaian Kredivo, dan solusi dari masalah.ANALISIS SEMIOTIKA PEMAKNAAN KEROKAN PADA IKLAN KREDIVO VERSI “KEROKAN SEFLEKSIBEL ITU”
Self-Enhancement, Conservation Values, and Personal Taxation Culture: How Education Level Moderates Their Relationship Indrati, Menik; Prasetyo, Wisnu Budi; Purwaningsih, Eny; Faaroek, Safiani
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol. 8 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/transparansi.v8i1.4832

Abstract

This research investigates the influence of Self-Enhancement and Conservation on personal tax culture, by considering education level as a moderating factor. Involving employees at the Ministry of Law and Human Rights in West Java as research subjects, this research aims to understand how the encouragement to increase a positive view of oneself Self-Enhancement and conservation values (Conservation) contributes to the formation of attitudes and behaviour regarding tax obligations. The respondents in this research were 230 employees at the Ministry of Law and Human Rights in West Java. Data analysis uses Moderated Regression Analysis (MRA).. The research results show that Self- Enhancement and Conservation have a positive influence on personal tax culture. Furthermore, education level was identified as a significant moderator, able to strengthen the relationship between these factors and personal tax culture. Managerial implications involve developing strategies that combine Self-Enhancement and Conservation in training and tax policy, with tailored adjustments to individual financial conditions, to build a sustainable tax culture in the organization. Abstrak Penelitian ini menginvestigasi pengaruh Self-Enhancement dan Conservation terhadap budaya pajak pribadi, dengan mempertimbangkan tingkat pendidikan sebagai faktor moderasi. Melibatkan karyawan di Kementerian Hukum dan HAM di Jawa Barat sebagai subjek penelitian, penelitian ini bertujuan untuk memahami bagaimana dorongan untuk meningkatkan pandangan positif terhadap diri sendiri (Self-Enhancement) dan Conservation berkontribusi pada pembentukan sikap dan perilaku terkait kewajiban pajak. Responden pada penelitian ini sebanyak 230 karyawan di Kementerian Hukum dan HAM di Jawa Barat. Analisa data menggunakan Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa Self-Enhancement dan Conservation memiliki pengaruh positif terhadap budaya pajak pribadi. Selanjutnya, tingkat pendidikan diidentifikasi sebagai moderator yang signifikan, mampu memperkuat hubungan antara faktor-faktor tersebut dan budaya pajak pribadi. Implikasi manajerial melibatkan pengembangan strategi yang memadukan Self-Enhancement dan Conservation dalam pelatihan dan kebijakan pajak, dengan penyesuaian yang disesuaikan dengan kondisi finansial individu, untuk membangun budaya pajak yang berkelanjutan di organisasi.
Penyusunan Laporan Keuangan, Harga Pokok Produksi, Perpajakan, dan Pemasaran Digital bagi UMK di Kelurahan Bintara, Kota Bekasi Ramadhan, Yanuar; Madjid, Suhirman; K.M., Novera; Hendrani, Ai; A.S., Barlia; K., Yosefin; Heriyanti, Heriyanti; A.F., Safiani
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 2 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i2.811

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian, tetapi masih menghadapi berbagai kendala dalam pengelolaan keuangan, perhitungan harga pokok produksi, perpajakan, dan pemasaran digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku usaha mikro dan kecil di Kelurahan Bintara, Kecamatan Bekasi Barat, Kota Bekasi dalam menyusun laporan keuangan yang sesuai standar, menghitung harga pokok produksi secara akurat, memahami kewajiban perpajakan, serta memanfaatkan strategi pemasaran digital untuk meningkatkan daya saing usaha. Metode yang digunakan dalam kegiatan ini adalah penyuluhan, diskusi interaktif, serta tanya jawab secara langsung. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kemampuan peserta dalam menyusun laporan keuangan sederhana, menentukan harga pokok produksi yang tepat, memahami aspek perpajakan yang sesuai dengan ketentuan saat ini, serta menerapkan strategi pemasaran digital melalui media sosial dan platform e-commerce. Kegiatan ini diharapkan dapat mendorong pelaku usaha mikro dan kecil di Kelurahan Bintara untuk lebih profesional dalam mengelola usahanya, meningkatkan profitabilitas, dan memperluas jangkauan pasar secara lebih efektif. Keberlanjutan program ini akan dilakukan melalui pendampingan berkala dan evaluasi untuk memastikan implementasi materi yang telah diberikan.
PENGARUH PERSONAL BRANDING TASYA DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTHER OF PEARL Tarina, Miftah; Faaroek, Safiani A.; Resman Muharul
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.6263

Abstract

Social media is the result of the development of technological advances. Instagram is one form of social media. Instagram is the right platform to promote a product, one of which is makeup products that are favored by Indonesian women to support their appearance. Local products innovate and promote to introduce their products to the public and compete with global-scale beauty products to take advantage of beauty influencers on Instagram social media so that the promotional reach can be right on target. One of the most influential beauty influencers for consumers is Tasya Farasya. Tasya Farasya is a beauty influencer who is quite well known on Instagram with strong and attractive personal branding, which can be seen from her always glamorous appearance and honesty in conducting product reviews. Tasya Farasya officially launched her beauty brand "Mother of Pearl" with her first three products. The purpose of this study was to determine the effect of Tasya Farasya's personal branding on Instagram on purchasing decisions for Mother of Pearl products. This study uses the grand theory of S-O-R (Stimulus, Organism, Response). The research method uses a descriptive correlational quantitative approach with a survey method. The population used was 100 respondents with the criteria of Instagram followers Tasya Farasya, women aged 18-34 years, and interested in Mother of Pearl products. The data collection technique used a questionnaire with correlation coefficient and regression analysis techniques. The results of the t-count 3.854 > 1.984, indicate that H0 is rejected and H1 is accepted, meaning that there is an influence of Tasya Farasya's personal branding on Instagram on the purchase decision of Mother of Pearl products.
The Effect of Transaction Experience Using Digital Wallets on User Satisfaction in Millennial Generation Purnama, Suryari; Bangun, Cicilia Sriliasta; A. Faaroek, Safiani
APTISI Transactions on Management (ATM) Vol 5 No 2 (2021): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i2.1593

Abstract

The purpose of this study to determine the effect after transaction failure and after failure recovery on the transaction experience, the effect after transaction failure and recovery from transaction failure using digital wallets on user satisfaction, especially in the millennial generation. The population of this study is all digital wallet users in the DKI Jakarta province with a total sample of 94 digital wallet users. The sampling method uses purposive sampling with the criteria of digital wallet users who have made transactions for at least 1 year, this is intended so that these respondents already have transaction experience and are at least 17 years old. Meanwhile, the data processing used Structural Equation Modeling analysis software Lisrel. The results showed: (1) Transaction failure affects the transaction experience of digital wallet users; (2) Transaction failure recovery will affect the transaction experience of digital wallet users; (3) Transaction experience affects the satisfaction of digital wallet users; (4) Transaction failure has no effect on digital wallet user satisfaction; (5) Transaction failure recovery affects the satisfaction of digital wallet users. The novelty of this research is transaction failure has no effect on digital wallet user satisfaction. In addition, the benefits that are felt are far greater than the failures that are experienced, especially when recovery from failure is carried out quickly and precisely.
Design and Build Academic Website with Digital Certificate Storage Using Blockchain Technology A. Faaroek, Safiani; Saulina Panjaitan, Aropria; Fauziah, Zaleha; Septiani, Nanda
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.562

Abstract

A certificate is a form of award that is obtained by someone after completing a competency test or certain learning. Certificates must be generated and stored in a safe and secure manner to prevent alteration of content or even falsification. Blockchain technology is a technology that allows secure storage processes at low costs. Security is guaranteed because everyone can take part in storing data with a distributed ledger. Based on the results of research and system design, it can be concluded that the process of making blockchain technology as a medium for issuing certificates and their validation can be made using Ethereum's program, namely Geth, and storing data using smart contracts issued on the blockchain network. The results of the reliability testing of the system show that the system has successfully processed 200 transactions in approximately 8 seconds. For scalability testing, it is estimated that 10 million blocks require a storage capacity of 22.6 GB to become a node or miner on this blockchain network.
USE OF INSTAGRAM SOCIAL MEDIA BY JABODEBEK LRT PUBLIC RELATIONS AS INFORMATION MEDIA FOR THE COMMUNITY Faaroek, Safiani A.; Sayidah, Umm
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.26186

Abstract

Instagram is a social media application whose users are increasing to the point where it occupies the second most frequently used social media position. This makes Jabodebek LRT use Instagram to spread an information. LRT Jabodebek is one of the transportation companies that has been using Instagram since 2016. By using Instagram as a medium of information to the public, it's able to make people aware of information about LRT Jabodebek and get a good response from the public. The purpose of this research is to find out how Public Relations of LRT Jabodebek utilizes social media Instagram to provide information to the public. The subject of this research is the public relations of LRT Jabodebek , while the research object is Instagram @Lrt_Jabodebek. The method in this research is a qualitative method with a case study type of research and uses diffusion of innovation theory developed by Everett Rogers. The key informants in this research are (1) Public Relations officer of LRT Jabodebek (2) Public Relations Expert of LRT Jabodebek . For the supporting informants in this research are two followers of Instagram @Lrt_Jabodebek. The results of this research are in using Instagram social media as an information medium for the public, LRT Jabodebek through the innovation diffusion stage in producing information content until the public likes it.
Co-Authors A.S., Barlia Amadea Yohana Andarsisi, Rosiana Andarsisi Andrian, Jeremy Manuel Aryanti, Dessy Ayu Larasati Ayu Larasati Bahriyah, Euis Nurul Bangun, Cicilia Sriliasta Desy Prastyani Fachry Amien Al Faruqi Fadzilah, Ishmah Nur Fauziah, Zaleha Hakim Rizki Alfaza Hendrani, Ai Heriyanti Heriyanti Heriyanti Heriyanti ., Heriyanti Heriyanti Heriyanti, Heriyanti K., Yosefin K.M., Novera Luki Kristina Lukman Cahyadi Madjid, Suhirman Menik Indrati Nurhayani Octaviani Anggraenita Prasetyo, Wisnu Budi Purwaningsih, Eny Revalina Hadisah Saulina Panjaitan, Aropria Sayidah, Umm Septiani, Nanda Setiyati, Ritta Suryari Purnama Susanto, Ratnawati Syahzuni, Barlia Annis Tambunan, Resman Muharul Tarina, Miftah Ummanah Ummanah, Ummanah Veby Husada Widiyaningsih Yanuar Ramadhan