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All Journal Proceeding SENDI_U Journal on Education Aptisi Transactions on Management Jurnal Review Pendidikan dan Pengajaran (JRPP) Literatus IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal Abdimas Kartika Wijayakusuma Jurnal Abdimas Prakasa Dakara Jurnal Locus Penelitian dan Pengabdian Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik International Journal of Applied and Scientific Research (IJASR) CommLine Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Safiani A. Faaroek
Universitas Esa Unggul
Religion Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Analisis Semiotika Pemaknaan Kerokan Pada Iklan Kredivo Versi "Kerokan Sefleksibel Itu" Andrian, Jeremy Manuel; Tambunan, Resman Muharul; Faaroek, Safiani A.
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5 No 2 (2022): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v5i2.4728

Abstract

Salah satu industri yang sedang berkembang yakni industri financial technology. Pada iklan terdapat pesan tersembunyi di luar dari pesan yang nyata disampaikan dalam iklan termasuk iklan Kredivo versi “Kerokan Seflekfibel Itu”.  Tujuan dari penelitian ini adalah untuk mengetahui tanda berdasarkan ikon, indeks dan simbol dan makna kerokan dalam iklan Kredivo versi “Kerokan Sefleksibel Itu”. Teori utama yang digunakan dalam penelitian ini adalah teori semiotika Charles Sanders Peirce. Metode penelitian yang digunakan yaitu analisis semiotika Charles Sanders Peirce di mana peneliti memfokuskan padatanda berdasarkan objek yang terdiri dari ikon, indeks dan simbol.Penelitian ini menggunakan paradigma konstruktivisme dengan jenis data menggunakan pendekatankualitatif deskriptif. Hasil penelitian ini menunjukkan ikonnya adalah potongan-potongan gambar terlampir yang mewakili keadaan sebenarnya di mana terdapat seorang pria yang hendak melakukan kerokan. Indeksnya merupakan potongan-potongan gambar terlampir yang menjadi tanda bahwa ada sesuatu yang memengaruhi terciptanya gambar tersebut. Simbol yang terkandung yaitu persiapan kerokan, fleksibilitas, simplisitas, futuristis, kemudahan pemakaian Kredivo, dan solusi dari masalah. Beberapa makna kerokan yang digunakan Kredivo untuk menyampaikan pesan pemasaran melalui iklan Kredivo versi “Kerokan Sefleksibel Itu” antara lain menggambarkan kemudahan penggunaan Kredivo, proses yang cepat, fleksibilitas Kredivo, kepercayaan konsumen terhadap Kredivo, dan Kredivo sebagai solusi dari masalah pembayaran. Diperoleh kesimpulan yakni ikon, indeks, simbol menandakan seorang pria kerokan dengan tubuh fleksibel melalui proses penyuntingan dan perekaman sehingga menciptakan simbol-simbol berupa makna kerokan yang menggambarkan fleksibilitas, simplisitas, futuristis, kemudahan pemakaian Kredivo, dan solusi dari masalah.ANALISIS SEMIOTIKA PEMAKNAAN KEROKAN PADA IKLAN KREDIVO VERSI “KEROKAN SEFLEKSIBEL ITU”
Penyusunan Laporan Keuangan, Harga Pokok Produksi, Perpajakan, dan Pemasaran Digital bagi UMK di Kelurahan Bintara, Kota Bekasi Ramadhan, Yanuar; Madjid, Suhirman; K.M., Novera; Hendrani, Ai; A.S., Barlia; K., Yosefin; Heriyanti, Heriyanti; A.F., Safiani
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 2 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i2.811

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian, tetapi masih menghadapi berbagai kendala dalam pengelolaan keuangan, perhitungan harga pokok produksi, perpajakan, dan pemasaran digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku usaha mikro dan kecil di Kelurahan Bintara, Kecamatan Bekasi Barat, Kota Bekasi dalam menyusun laporan keuangan yang sesuai standar, menghitung harga pokok produksi secara akurat, memahami kewajiban perpajakan, serta memanfaatkan strategi pemasaran digital untuk meningkatkan daya saing usaha. Metode yang digunakan dalam kegiatan ini adalah penyuluhan, diskusi interaktif, serta tanya jawab secara langsung. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kemampuan peserta dalam menyusun laporan keuangan sederhana, menentukan harga pokok produksi yang tepat, memahami aspek perpajakan yang sesuai dengan ketentuan saat ini, serta menerapkan strategi pemasaran digital melalui media sosial dan platform e-commerce. Kegiatan ini diharapkan dapat mendorong pelaku usaha mikro dan kecil di Kelurahan Bintara untuk lebih profesional dalam mengelola usahanya, meningkatkan profitabilitas, dan memperluas jangkauan pasar secara lebih efektif. Keberlanjutan program ini akan dilakukan melalui pendampingan berkala dan evaluasi untuk memastikan implementasi materi yang telah diberikan.
PENGARUH PERSONAL BRANDING TASYA DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTHER OF PEARL Tarina, Miftah; Faaroek, Safiani A.; Resman Muharul
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.6263

Abstract

Social media is the result of the development of technological advances. Instagram is one form of social media. Instagram is the right platform to promote a product, one of which is makeup products that are favored by Indonesian women to support their appearance. Local products innovate and promote to introduce their products to the public and compete with global-scale beauty products to take advantage of beauty influencers on Instagram social media so that the promotional reach can be right on target. One of the most influential beauty influencers for consumers is Tasya Farasya. Tasya Farasya is a beauty influencer who is quite well known on Instagram with strong and attractive personal branding, which can be seen from her always glamorous appearance and honesty in conducting product reviews. Tasya Farasya officially launched her beauty brand "Mother of Pearl" with her first three products. The purpose of this study was to determine the effect of Tasya Farasya's personal branding on Instagram on purchasing decisions for Mother of Pearl products. This study uses the grand theory of S-O-R (Stimulus, Organism, Response). The research method uses a descriptive correlational quantitative approach with a survey method. The population used was 100 respondents with the criteria of Instagram followers Tasya Farasya, women aged 18-34 years, and interested in Mother of Pearl products. The data collection technique used a questionnaire with correlation coefficient and regression analysis techniques. The results of the t-count 3.854 > 1.984, indicate that H0 is rejected and H1 is accepted, meaning that there is an influence of Tasya Farasya's personal branding on Instagram on the purchase decision of Mother of Pearl products.
The Effect of Transaction Experience Using Digital Wallets on User Satisfaction in Millennial Generation Purnama, Suryari; Bangun, Cicilia Sriliasta; A. Faaroek, Safiani
APTISI Transactions on Management (ATM) Vol 5 No 2 (2021): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i2.1593

Abstract

The purpose of this study to determine the effect after transaction failure and after failure recovery on the transaction experience, the effect after transaction failure and recovery from transaction failure using digital wallets on user satisfaction, especially in the millennial generation. The population of this study is all digital wallet users in the DKI Jakarta province with a total sample of 94 digital wallet users. The sampling method uses purposive sampling with the criteria of digital wallet users who have made transactions for at least 1 year, this is intended so that these respondents already have transaction experience and are at least 17 years old. Meanwhile, the data processing used Structural Equation Modeling analysis software Lisrel. The results showed: (1) Transaction failure affects the transaction experience of digital wallet users; (2) Transaction failure recovery will affect the transaction experience of digital wallet users; (3) Transaction experience affects the satisfaction of digital wallet users; (4) Transaction failure has no effect on digital wallet user satisfaction; (5) Transaction failure recovery affects the satisfaction of digital wallet users. The novelty of this research is transaction failure has no effect on digital wallet user satisfaction. In addition, the benefits that are felt are far greater than the failures that are experienced, especially when recovery from failure is carried out quickly and precisely.
Design and Build Academic Website with Digital Certificate Storage Using Blockchain Technology A. Faaroek, Safiani; Saulina Panjaitan, Aropria; Fauziah, Zaleha; Septiani, Nanda
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.562

Abstract

A certificate is a form of award that is obtained by someone after completing a competency test or certain learning. Certificates must be generated and stored in a safe and secure manner to prevent alteration of content or even falsification. Blockchain technology is a technology that allows secure storage processes at low costs. Security is guaranteed because everyone can take part in storing data with a distributed ledger. Based on the results of research and system design, it can be concluded that the process of making blockchain technology as a medium for issuing certificates and their validation can be made using Ethereum's program, namely Geth, and storing data using smart contracts issued on the blockchain network. The results of the reliability testing of the system show that the system has successfully processed 200 transactions in approximately 8 seconds. For scalability testing, it is estimated that 10 million blocks require a storage capacity of 22.6 GB to become a node or miner on this blockchain network.
USE OF INSTAGRAM SOCIAL MEDIA BY JABODEBEK LRT PUBLIC RELATIONS AS INFORMATION MEDIA FOR THE COMMUNITY Faaroek, Safiani A.; Sayidah, Umm
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.26186

Abstract

Instagram is a social media application whose users are increasing to the point where it occupies the second most frequently used social media position. This makes Jabodebek LRT use Instagram to spread an information. LRT Jabodebek is one of the transportation companies that has been using Instagram since 2016. By using Instagram as a medium of information to the public, it's able to make people aware of information about LRT Jabodebek and get a good response from the public. The purpose of this research is to find out how Public Relations of LRT Jabodebek utilizes social media Instagram to provide information to the public. The subject of this research is the public relations of LRT Jabodebek , while the research object is Instagram @Lrt_Jabodebek. The method in this research is a qualitative method with a case study type of research and uses diffusion of innovation theory developed by Everett Rogers. The key informants in this research are (1) Public Relations officer of LRT Jabodebek (2) Public Relations Expert of LRT Jabodebek . For the supporting informants in this research are two followers of Instagram @Lrt_Jabodebek. The results of this research are in using Instagram social media as an information medium for the public, LRT Jabodebek through the innovation diffusion stage in producing information content until the public likes it.
Transformasi Komunikasi Kesehatan Publik di Era Digital Satu Sehat Antara Disrupsi Informasi dan Inovasi Strategi (telemedicine) Wiwik Viatiningsih; Juandanilsyah Juandanilsyah; Safiani A. Faaroek; Juni Adi Putra
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 6 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i6.6053

Abstract

Perkembangan teknologi digital telah membawa perubahan mendasar dalam praktik komunikasi kesehatan publik, khususnya dalam hal produksi, distribusi, dan konsumsi informasi kesehatan. Penelitian ini bertujuan untuk menganalisis dinamika komunikasi kesehatan masyarakat di era digital dengan menyoroti tantangan utama serta peluang strategis yang muncul. Metode yang digunakan adalah pendekatan kualitatif dengan studi literatur terhadap berbagai sumber ilmiah terkini yang relevan dengan komunikasi kesehatan dan transformasi digital dengan pemanfaatan data rekam medis elektronik. Hasil kajian menunjukkan bahwa kemajuan digital membuka akses informasi kesehatan yang lebih luas dan cepat, serta memungkinkan terjadinya interaksi dua arah antara penyedia informasi dan masyarakat. Namun, kondisi ini juga diiringi dengan meningkatnya penyebaran misinformasi dan disinformasi yang berpotensi menurunkan kepercayaan publik terhadap institusi kesehatan. Selain itu, kesenjangan literasi digital dan akses teknologi masih menjadi hambatan dalam pemerataan informasi kesehatan. Di sisi lain, pemanfaatan media sosial, teknologi telemedicine, serta pendekatan komunikasi berbasis komunitas memberikan peluang besar untuk meningkatkan efektivitas kampanye kesehatan. Oleh karena itu, diperlukan strategi komunikasi yang adaptif, berbasis bukti, serta didukung oleh peningkatan literasi digital masyarakat dan kolaborasi lintas sektor. Penelitian ini menegaskan bahwa optimalisasi komunikasi kesehatan di era digital menjadi kunci penting dalam meningkatkan derajat kesehatan masyarakat secara berkelanjutan.
Representasi Kebahagiaan Anak melalui Video Klip Lirik Lagu “Ah” Nadin Amizah (Perspektif Semiotika Charles Sanders Peirce) Ade Wahyuni Nurma Nugraha; Meiyanti Nurchaerani; Safiani A Faaroek; Muh. Ruslan Ramli
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 5 (2026): EduTIK : Oktober 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67142/edutik.v6i5.614

Abstract

 ABSTRAK Judul dari penelitian ini merupakan, “Analisis Semiotika Charles Sanders Peirce Representasi Makna Kebahagiaan Anak dalam Video Klip Lirik Lagu “Ah” karya Nadin Amizah”. Tujuan penelitian ini, yaitu untuk menganalisis representasi makna kebahagiaan anak dalam video klip lirik lagu “Ah” karya Nadin Amizah menggunakan pendekatan semiotika Charles Sanders Peirce lagu “Ah”. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik analisis semiotika Peirce yang berfokus pada model triadik representamen, objek, dan interpretan serta klasifikasi tanda dan data primer diperoleh dari video klip lirik lagu “Ah” yang diunggah di YouTube resmi Nadin Amizah, sedangkan data sekunder berasal dari berbagai sumber studi pustaka seperti buku, jurnal, artikel, dan website. Berdasarkan hasil penelitian menunjukkan bahwa kebahagiaan anak direpresentasikan sebagai kebahagiaan emosional yang dapat dipercaya, bukan bersifat spiritual atau material, kebahagiaan tersebut terbangun melalui ikatan keluarga yang hangat, dedikasi anak terhadap kebahagiaan ibunya, proses pemulihan pasca kehilangan dan kegagalan, tanda-tanda semiotika yang dominan meliputi interaksi ibu dan anak, tatapan penuh harapan, aktivitas sehari-hari, doa, dan momen pernikahan sederhana yang saling memperkuat pesan kehangatan dan ketenangan batin. Terakhir, menyimpulkan bahwa video klip “Ah” berhasil menyampaikan pesan positif mengenai kebahagiaan anak yang bersumber dari kasih sayang keluarga dan penerimaan hidup dan temuan ini diharapkan dapat memperkaya kajian semiotika komunikasi dalam musik Indonesia kontemporer.  ABSTRACT  The title of this study is “A Semiotic Analysis Based on Charles Sanders Peirce’s Theory of the Representation of the Meaning of Children’s Happiness in the Music Video for the Song ‘Ah’ by Nadin Amizah.” The purpose of this study is to analyze the representation of the meaning of children’s happiness in the music video for the song “Ah” by Nadin Amizah using Charles Sanders Peirce’s semiotic approach. This study employs a descriptive qualitative method using Peirce’s semiotic analysis technique, which focuses on the triadic model of representamen, object, and interpretant, as well as the classification of signs. Primary data was obtained from the music video for the song “Ah” uploaded to Nadin Amizah’s official YouTube channel, while secondary data was sourced from various literature studies, including books, journals, articles, and websites. The research findings indicate that a child’s happiness is represented as a credible form of emotional happiness—neither spiritual nor material in nature. This happiness is built through warm family bonds, the child’s dedication to their mother’s happiness, and the process of recovery following loss and failure. Dominant semiotic signs include mother-child interactions, hopeful gazes, daily activities, prayers, and simple wedding moments that mutually reinforce messages of warmth and inner peace. Finally, we conclude that the music video for “Ah” successfully conveys a positive message about a child’s happiness stemming from family love and acceptance of life, and we hope that these findings will enrich the study of communication semiotics in contemporary Indonesian music.
Pengaruh In-Game Advertising Gopay pada Game Roblox terhadap Brand Awareness Pengguna Remaja Kota Bekasi Esa Prawira Herdadi; Safiani A. Faaroek; Ballian Siregar; Paundra Jhalugilang
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 4 (2026): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i4.1227

Abstract

The development of digital media has encouraged changes in marketing communication strategies, one of which is the use of in-game advertising as a medium for delivering brand messages within digital gaming environments. Roblox, as a user-generated content gaming platform, has interactive and immersive characteristics that provide opportunities for companies to reach young audiences. One example of this practice is GoPay's in-game advertising on the Roblox platform. This study aims to determine whether GoPay's in-game advertising on Roblox influences brand awareness among teenage users in Bekasi City and to determine the magnitude of the influence. This study employed a quantitative approach with an explanatory research method. The research population consisted of teenage Roblox users in Bekasi City who had been exposed to GoPay's in-game advertising, with a total sample of 100 respondents. Data were collected through a questionnaire using a Likert scale, while data analysis was conducted using simple linear regression with the assistance of IBM SPSS. The results indicate that GoPay's in-game advertising on Roblox has a positive and significant influence on brand awareness among teenage users in Bekasi City. This is indicated by a calculated t-value of 5.239, which is greater than the t-table value of 1.984, and a significance value of 0.000 < 0.05. The coefficient of determination (R Square) of 0.219 indicates that GoPay's in-game advertising contributes 21.9% to brand awareness, while the remaining 78.1% is influenced by other factors outside the scope of this study. Therefore, the more effective the implementation of GoPay's in-game advertising on the Roblox platform, the higher the brand awareness among teenage users in Bekasi City.
Komodifikasi Popularitas Selebriti pada Film Dokumenter “One Direction: This Is Us”: Analisis Semiotika Roland Barthes Hanifah Atha Lesmana; Dani Vardiansyah; Safiani A. Faaroek; Halomoan Harahap
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 4 (2026): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i4.1205

Abstract

Celebrity popularity is an appealing commodity for filmmakers, turned into a creative idea that generates profit for the global entertainment industry while unconsciously trapping fans in an illusion of emotional closeness with their idols. This study aims to uncover the commodification practices surrounding the popularity of the boyband One Direction in the documentary film One Direction: This Is Us. The research employs a qualitative approach using Roland Barthes' semiotic analysis through three levels of signification, namely denotation, connotation, and myth, applied to eight purposively selected key scenes, with data collected through observation, documentation, and literature review. The findings show that the popularity of the five members becomes a magnet for the industry to generate profit, where their vulnerability, brotherhood, and personal lives are packaged as spectacle selling an illusion of authenticity through three modes of commodification: content, audience, and labor. Behind a documentary format that appears honest and unfiltered, the film conceals the exploitation of the members' energy, time, and private space. The study concludes that celebrity popularity, with all its personal aspects, brings adverse effects, both for the exploited members and for fans driven to normalize consumption as a form of seemingly natural emotional support.
Co-Authors A.S., Barlia Ade Wahyuni Nurma Nugraha Amadea Yohana Andarsisi, Rosiana Andarsisi Andrian, Jeremy Manuel Aryanti, Dessy Ayu Larasati Ayu Larasati Bahriyah, Euis Nurul Ballian Siregar Bangun, Cicilia Sriliasta Dani Vardiansyah Desy Prastyani Esa Prawira Herdadi Fachry Amien Al Faruqi Fadzilah, Ishmah Nur Fauziah, Zaleha Hakim Rizki Alfaza Halomoan Harahap Hanifah Atha Lesmana Hendrani, Ai Heriyanti Heriyanti Heriyanti Heriyanti ., Heriyanti Heriyanti Heriyanti, Heriyanti Juandanilsyah Juandanilsyah Juni Adi Putra K., Yosefin K.M., Novera Luki Kristina Lukman Cahyadi Muh. Ruslan Ramli Nurchaerani, Meiyanti Nurhayani Octaviani Anggraenita Paundra Jhalugilang Revalina Hadisah Saulina Panjaitan, Aropria Sayidah, Umm Septiani, Nanda Setiyati, Ritta Suhirman Madjid Suryari Purnama Susanto, Ratnawati Syahzuni, Barlia Annis Tambunan, Resman Muharul Tarina, Miftah Ummanah Ummanah, Ummanah Veby Husada Viatiningsih, Wiwik Widiyaningsih Yanuar Ramadhan