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Feri Hardiyanto
Sekolah Tinggi Agama Islam Kuningan
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Journal : GEMA EKONOMI

 1 
Digital Customer Experience and Purchase Intention in Indonesian SME E-Commerce Hardiyanto, Feri; Hidayat, Agus Rohmat; Alifah, Nur; Ahmad Rodiansjah, Agis
GEMA EKONOMI Vol 15 No 1 (2026): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v15i1.3229

Abstract

Background: The rapid growth of digital commerce in Indonesia has intensified competition among SMEs, requiring firms to enhance digital customer experience (DCE) to influence consumer behavior. While prior studies emphasize technology adoption and trust, limited research examines the integrated mechanism linking DCE, e-commerce adoption (EA), brand trust (BT), and purchase intention (PI) in emerging markets. Objective: This study investigates the influence of DCE on PI through the dual mediating roles of EA and BT among consumers of Indonesian SME products. Method: A quantitative approach using partial least squares structural equation modeling (PLS-SEM) was employed. The model is grounded in the Technology Acceptance Model (TAM), expectation-confirmation theory, and customer experience literature. Data were collected from 380 e-commerce consumers across five Indonesian provinces. Measurement validity and reliability were assessed using convergent validity (AVE) and discriminant validity (HTMT). Result: The measurement model met acceptable criteria (AVE > 0.59; HTMT < 0.85). DCE significantly influences EA (β = 0.438, p < .001) and BT (β = 0.361, p < .001), both of which significantly affect PI. The indirect effect of DCE on PI through EA and BT is β = 0.236 (95% CI [0.158, 0.316]), indicating partial mediation. A significant direct effect remains (β = 0.193, p = .008), yielding a total effect of β = 0.429. Conclusion: DCE plays a crucial role in driving purchase intention directly and indirectly through EA and BT. SMEs should prioritize comprehensive digital experiences to convert interactions into purchase decisions.
Digital Transformation and Operational Resilience in Indonesian SMEs Rodiansjah, Agis Ahmad; Hidayat, Agus Rohmat; Alifah, Nur; Hardiyanto, Feri
GEMA EKONOMI Vol 15 No 1 (2026): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v15i1.3230

Abstract

Background: This study examines the role of digital transformation in enhancing operational resilience among Indonesian SMEs. Amid rising uncertainty, technological disruption, and post-pandemic recovery, SMEs must sustain operations, protect resources, and respond rapidly to change. With limited buffers, SMEs require adaptive strategies, making digital transformation a key pathway to maintain performance and strengthen competitiveness. Objective: This study aims to determine the effect of digital transformation on operational resilience and to clarify the underlying mechanisms. It specifically evaluates the mediating roles of organizational agility and dynamic capabilities in strengthening resilience outcomes among Indonesian SMEs. Method: This research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 320 SME owners across Indonesia. The analysis examines the relationships between digital transformation, operational resilience, and related organizational constructs. Result: The findings indicate that digital transformation significantly influences operational resilience. This effect is mediated by organizational agility and dynamic capabilities. Digital adoption enhances responsiveness, flexibility, and recovery speed. SMEs leveraging digital platforms, data-driven decision-making, and agile processes demonstrate stronger resilience performance. Conclusion: Digital transformation enables Indonesian SMEs to adapt and recover effectively under adverse conditions. The study proposes an integrated framework linking digital transformation, agility, dynamic capabilities, and resilience, contributing to strategic management literature while offering practical insights for SMEs and policymakers.
Strategic Agility and Organizational Performance: The Mediating Role of Digital Transformation in Indonesian SMEs Hidayat, Agus Rohmat; Hardiyanto, Feri; Alifah, Nur; Rodiansjah, Agis Ahmad
GEMA EKONOMI Vol 15 No 1 (2026): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v15i1.3231

Abstract

Backround: SMEs in Indonesia face rapid environmental changes driven by digital disruption and global competition. Strategic agility is essential for adapting to these dynamics, yet how it improves organizational performance remains unclear. Digital transformation is expected to act as a key mechanism linking agility to performance within the frameworks of dynamic capability theory and the resource-based view.Objective: This study examines the mediating role of digital transformation in the relationship between strategic agility and organizational performance among Indonesian SMEs.Method: A quantitative approach was applied using SEM-PLS on data from 380 SME owners and managers across six provinces. Measurement model evaluation included reliability (Cronbach’s alpha) and validity (AVE), while structural analysis assessed path relationships and mediation effects.Result: The measurement model demonstrated strong reliability and convergent validity across all constructs. Strategic agility exerted a significant positive influence on both digital transformation and organizational performance. Furthermore, digital transformation was found to partially mediate the relationship between strategic agility and organizational performance, confirming the proposed sequential mechanism.Conclusion: Digital transformation strengthens the impact of strategic agility on organizational performance. The findings highlight the importance of integrating agility and digital capabilities to enhance SME competitiveness and sustain performance in the digital era.
Digital Financial Inclusion and Its Effect on SME Financial Performance: Evidence from Indonesia Hidayat, Agus Rohmat; Hardiyanto, Feri; Alifah, Nur; Rosdiansjah, Agis Ahmad
GEMA EKONOMI Vol 15 No 1 (2026): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v15i1.3232

Abstract

Background: Digital financial inclusion (DFI) has emerged as a critical enabler of SME financial performance in developing economies, yet empirical evidence on its direct and mediated effects through organizational capabilities remains limited.Objective: This study aims to examine the direct and indirect effects of digital financial inclusion measured through mobile banking adoption, digital payment systems, and access to digital credit on SME financial performance, with organizational agility and digital transformation capability as mediating variables.Methods: A quantitative research design was employed using data collected from 312 SME owners and managers across four provinces in Indonesia through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (PLS-SEM).Results: The findings reveal that digital financial inclusion has a significant positive direct effect on SME financial performance (β = 0.412, p < 0.001). Organizational agility partially mediates this relationship (indirect effect β = 0.183, p < 0.01), while digital transformation capability fully mediates the relationship in technology-intensive sub-sectors (indirect effect β = 0.217, p < 0.001).Conclusion: This study highlights the strategic role of digital financial inclusion in enhancing SME performance through organizational capabilities. The results contribute to fintech and SME development literature and provide practical implications for policymakers to bridge the digital finance gap in emerging markets.
Co-Authors A.A Alit Merthayasa Abdul Aziz Abdul Robi Padri Ades Sugita Agus Rohmat Hidayat Ahmad Rodiansjah, Agis Amelia Amelia Amelia Amelia Amelia Annisa Wibawanthi Aripin Aripin Aripin Asep Mulyana Devi Yulia Diana Magfiroh Maghfiroh, Diana Merthayasa, A.A Alit Midun Sopan Mohammad Ridwan Mohammad Subkhan Muhammad Viky Nur Alifah Rahmat Al Bayan Rodiansjah, Agis Ahmad Rosdiansjah, Agis Ahmad Siti Munawaroh Sri Intan Wulandari Wartoyo Wartoyo Widya Widya Widya Widya, Widya Zidnal Falah