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Selfitrida A. Yani
Politeknik Ganesha Medan
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OPTIMALISASI MEMBANGUN BRAND IMAGE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER VALUE DAN CUSTOMER RETENTION SEBAGAI VARIABEL INTERVENING Amelia, Ratih; Ayani, Selfitrida
EKONOMI BISNIS Vol 26 No 1 (2020): Ekonomi Bisnis
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jeb.v26i1.659

Abstract

Perguruan tinggi swasta pada saat sekarang ini terus dituntut untuk terus melakukan upaya perbaikan baik yang terjadi secara internal dan ekternal. Belum terkenalnya citra kampus menyebabkan perguruan tinggi akan sangat sulit bersaing. Hal inilah yang sering terjadi pada Politeknik Unggul LP3M. Dimana persepsi orang masih menggap kuliah harus di Universitas, Sekolah Tinggi dan Akademi. Kemudian selama ini istilah Politeknik masih asing dibenak orang banyak. Salah satu upaya yang dilakukan manajemen Politeknik Unggul LP3M yaitu dengan memaksimalkan program penerimaan mahasiswa baru melalui pemberian reward atau lebih dikenal dengan istilah member get member (MGM). Fokus utama dalam penelitian ini yaitu untuk menganalisis secara langsung 1) brand image terhadap customer value, 2) menganalisis brand image terhadap customer retention. Selanjutnya menganalisis secara tidak langsung 1) brand image terhadap customer loyalty melalui customer value 4) brand image terhadap customer loyalty melalui customer retention. Pendekatan penelitian ini yaitu analisis jalur. Populasi dalam penelitian ini mahasiswa aktif pada tahun ajaran 2018/2019 pada kampus Politeknik Unggul LP3M yang terdiri dari 5 program studi yang berjumlah 316. Sedangkan metode penentuan sampel dengan non probability sampling yaitu dengan cara accidental sampling. Dimana peneliti mengambil 250 mahasiswa aktif untuk dijadikan sampel. Pengumpulan data menggunakan kuesioner dengan skala likert.Hasil penelitian menunjukkan bahwa secara langsung 1) brand image berpengaruh signifikan terhahadap customer value, 2) brand image berpengaruh signifikan terhahadap customer retention. Sedangkan secara tidak langsung 3) brand image tidak berpengaruh signifikan terhahadap customer loyalty melalui customer value, 4) brand image berpengaruh signifikan terhahadap customer loyalty melalui customer retention.Kata Kunci: Brand Image, Value, Retention, Loyalty
ANALISIS TEKNOLOGI APLIKASI TAXI ONLINE DALAM MENARIK MINAT PELANGGAN Abdul Haris; Selfitrida .; Marlina .
JOURNAL OF BUSINESS STUDIES Vol 3, No 2 (2018): Journal of Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.922 KB)

Abstract

Masalah transportasi dan kemacetan di jalan raya sudah merupakan pemandangan sehari-hari. Khususnya di kota-kota besar. Kebutuhan sarana transportasi merupakan hal yang sangat penting bagi masyarakat perkotaan di masa kini. Khususnya transportasi umum telah tersedia dengan berbagai pilihan yang dapat disesuaikan dengan kebutuhan dan kemampuan individu yang menggunakannya. Namun problem kemacetan dan pelayanan yang tidak nyaman telah mendorong masyarakat untuk terus mencati transportasi yang lebih baik. Masyarakat dalam kebebasannya memilih mereka juga bebas menentukan kriteria apa saja yg melatarbelakangi pilihannya. Dari sekian banyak tuntutan pelanggan kenyamanan dan kemudahan dalam mengakses pilihan transportasi merupakan indikator pilihan yang paling banyak diminta. Oleh sebab itu para pengusaha jasa transportasi saling berlomba memberikan berbagai pelayanan kepada pelanggan dengan harapan dapat memperoleh pengguna jasa mereka sebanyak mungkin. Seiring dengan kemajuan teknologi dan informasi maka kemajuan dibidang layangan transportasi pun maju sedemikian pesatnya. Para pengusaha jasa layanan transportasi terus mencari cara terbaik, mudah, dan menguntungkan. Akibat kemajuan teknologi informasi khususnya internet saat ini telah ada layanan jasa transportasi yang dapat digunakan dengan mudah, cepat, nyaman dan terjangkau biayanya. Hal inilah yang dibutuhkan masyarakat banyak khususnya masyarakat perkotaan. Penarik minat yang paling tinggi dari masyarakat adalah kemudahan aplikasi teknologi yang digunakan dan teknologi yang sangat user friendly. Pelaku usaha jasa layanan transportasi telah memanfaatkan teknologi informasi sebagai sarana pendukung usaha mereka untuk mendapatkan sebanyak mungkin pelanggannya. Dan teknologi itu berupa teknologi aplikasi yang digunakan perusahaan jasa layanan transportasi online dalam menarik minat para pengguna jasa mereka.
Improving the Students’ Ability in Mastering Vocabulary Through Brainstorming Game in Eight Grade at MTS Al-Wasliyah Lubuk Pakam 2021/2022 Selfitrida A.Yani
Riwayat: Educational Journal of History and Humanities Vol 6, No 1 (2023): Economic History, Education Media, and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i1.29775

Abstract

The study find out that teaching vocabulary through brainstorming game could develop the students' ability in using vocabulary, especially for students in Eighth grade MTs.Al-Wasliyah Lubuk Pakam in the extend 85.18% . After analyzing the data, it was found out the students' ability in using vocabulary got improvement through brainstorming game. The result of the analyzing the data showed that there was an improving on the students' ability in mastering vocabulary from each cycles. It was showed from the mean of pre-test was 39,62. Where, there were 9 students got success score criteria or it was only 33.33% and 18 students got unsuccess or it was 66,67 %. After doing cycle I through brainstorming game, there was an improving of the result of the students' mean was 58.14. Where, 15 students got success criteria score or it was only 55.56% and 12 students got unsuccess criteria score or it was 44.44%. Then, doing repairing for second cycle after reflection on the first cycle, there was improving of students' mean was 88.89. Where, 23 students' got success criteria score or it was 85,18%. In other words, the students' ability in mastering vocabulary was improved. And based on interviewed, observation sheet, diary notes and documentation, it showed that the expression and excitement of the students were also improved.
Improving the Students’ Ability in Mastering Vocabulary Through Brainstorming Game in Eight Grade at MTS Al-Wasliyah Lubuk Pakam 2021/2022 Selfitrida A.Yani
Riwayat: Educational Journal of History and Humanities Vol 6, No 1 (2023): Economic History, Education Media, and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i1.29775

Abstract

The study find out that teaching vocabulary through brainstorming game could develop the students' ability in using vocabulary, especially for students in Eighth grade MTs.Al-Wasliyah Lubuk Pakam in the extend 85.18% . After analyzing the data, it was found out the students' ability in using vocabulary got improvement through brainstorming game. The result of the analyzing the data showed that there was an improving on the students' ability in mastering vocabulary from each cycles. It was showed from the mean of pre-test was 39,62. Where, there were 9 students got success score criteria or it was only 33.33% and 18 students got unsuccess or it was 66,67 %. After doing cycle I through brainstorming game, there was an improving of the result of the students' mean was 58.14. Where, 15 students got success criteria score or it was only 55.56% and 12 students got unsuccess criteria score or it was 44.44%. Then, doing repairing for second cycle after reflection on the first cycle, there was improving of students' mean was 88.89. Where, 23 students' got success criteria score or it was 85,18%. In other words, the students' ability in mastering vocabulary was improved. And based on interviewed, observation sheet, diary notes and documentation, it showed that the expression and excitement of the students were also improved.
EXPOSITORY METHODS IN STUDYING ENGLISH LANGUAGE AS LEARNING STRATEGIES ABOUT GRAMMAR EXPLANATION IN STUDENTS SMAS MAMIYAI AL-ITTIHADIYAH MEDAN GRADE X AND XI Selfitrida A. Yani
Jurnal Warta Dharmawangsa Vol 17, No 4 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i4.3832

Abstract

English language is often perceived as a difficult subject and is not liked by students, English language must be studied in school. Efforts should be made to increase the students interest to make it easier to learn English, so that the achievement of learning English can be improved. The appropriate methods include guided discovery methods and expository methods. Based on the results of the discussion and research of the data, it can be concluded that the highest score is 100  owned by 5 students and score is 80 owned by 4 student, score is 60 owned by 1 . While the lowest score is  20  which is owned by 1 student and from the test result the students get the score 40,60,80, and 100 which is owned by 1 students. Then, it means reported question is a subject that still hard enough for student because its high percentage of error especially in changing pronouns, caused the rate of the students mastery in this subject is not too high. The students find it very difficult to pronoun because it requires understanding and mastering the grammar structure in replacing pronoun, tenses, verb and time.Keywords: discovery method, expository method.
EXPOSITORY METHODS IN STUDYING ENGLISH LANGUAGE AS LEARNING STRATEGIES ABOUT GRAMMAR EXPLANATION IN STUDENTS SMAS MAMIYAI AL-ITTIHADIYAH MEDAN GRADE X AND XI Selfitrida A. Yani
Jurnal Warta Dharmawangsa Vol 17, No 4 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i4.3833

Abstract

English language is often perceived as a difficult subject and is not liked by students, English language must be studied in school. Efforts should be made to increase the students interest to make it easier to learn English, so that the achievement of learning English can be improved. The appropriate methods include guided discovery methods and expository methods. Based on the results of the discussion and research of the data, it can be concluded that the highest score is 100  owned by 5 students and score is 80 owned by 4 student, score is 60 owned by 1 . While the lowest score is  20  which is owned by 1 student and from the test result the students get the score 40,60,80, and 100 which is owned by 1 students. Then, it means reported question is a subject that still hard enough for student because its high percentage of error especially in changing pronouns, caused the rate of the students mastery in this subject is not too high. The students find it very difficult to pronoun because it requires understanding and mastering the grammar structure in replacing pronoun, tenses, verb and time.Keywords: discovery method, expository method.
THE IMPACT OF KOREAN DRAMAS ON TEENAGERS Selfitrida A.yani; Silvina Mutia Afrianda
Jurnal Warta Dharmawangsa Vol 17, No 3 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i3.3565

Abstract

ABSTRACT- Korean drama is the result of the spread of Korean culture or commonly referred to as hallyu. Korean drama lovers themselves have viewers from all kinds of backgrounds, but generally from teenagers. This study aims to analyze what impact is generated from watching K-Drama, especially teenagers, will it have a positive or even negative impact. The method used in this research is descriptive quantitative method by describing the data that has been collected. The results of this journal review show that watching K-Drama will have an impact on the economic, socio-cultural, psychological and health fields for adolescents.Keywords : Korean Drama, Youth Education, Hallyu
USING THE ANALYTICAL HIERARCHY PROCESS ALGORITHM FOR ASSESSMENT OF LECTURER PERFORMANCE BASED ON LECTURER EVALUATION Helma Widya; Hermansyah Alam; Selfitrida A. Yani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7009

Abstract

Lecturer performance appraisal in general aims to provide feedback to lecturers in an effort to improve their performance, in increasing the productivity of an organization, and specifically related to various policies towards lecturers, such as promotions in rank or class, promotions, salary adjustments, training and development, planning career, behavior improvement and others. The role of a decision support system will assist management in achieving the objectives of lecturer performance appraisal, such as lecturer career planning, without compromising the parameters that have been determined. The AHP (Analytical Hierarchy Process) method approach is used in designing a structured system with programming language using PHP and MySQL Databases. The system created can be used to help facilitate the head of study programs or academic bureaus in deciding the problems encountered during the lecturer performance appraisal process. then determine the lecturer's performance assessment with the weighted value of all the criteria for each lecturer, and the head of study program or academic bureau can make decisions and policies for assessing the lecturer's performance. Keywords: Lecturer Performance Assessment, Analytic Hierarchy Process (AHP), Decision Support System
Mastering Vocabulary Through Brainstorming Game In Eight Grade Students At MTS Al- Wasliyah Lubuk Pakam 2022/2023 Selfitrida A. Yani
Jurnal Warta Dharmawangsa Vol 18, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v18i2.4486

Abstract

The study find out that teaching vocabulary through brainstorming game could develop the students' ability in using vocabulary, especially for students in Eighth grade MTs.Al-Wasliyah Lubuk Pakam in the extend 85.18% . After analyzing the data, it was found out the students' ability in using vocabulary got improvement through brainstorming game. The result of the analyzing the data showed that there was an improving on the students' ability in mastering vocabulary from each cycles. It was showed from the mean of pre-test was 39,62. Where, there were 9 students got success score criteria or it was only 33.33% and 18 students got unsuccess or it was 66,67 %. After doing cycle I through brainstorming game, there was an improving of the result of the students' mean was 58.14. Where, 15 students got success criteria score or it was only 55.56% and 12 students got unsuccess criteria score or it was 44.44%. Then, doing repairing for second cycle after reflection on the first cycle, there was improving of students' mean was 88.89. Where, 23 students' got success criteria score or it was 85,18%. In other words, the students' ability in mastering vocabulary was improved. And based on interviewed, observation sheet, diary notes and documentation, it showed that the expression and excitement of the students were also improved.
THE IMPACT OF KOREAN DRAMAS ON TEENAGERS Selfitrida A.yani; Silvina Mutia Afrianda
Jurnal Warta Dharmawangsa Vol 17, No 3 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i3.3565

Abstract

ABSTRACT- Korean drama is the result of the spread of Korean culture or commonly referred to as hallyu. Korean drama lovers themselves have viewers from all kinds of backgrounds, but generally from teenagers. This study aims to analyze what impact is generated from watching K-Drama, especially teenagers, will it have a positive or even negative impact. The method used in this research is descriptive quantitative method by describing the data that has been collected. The results of this journal review show that watching K-Drama will have an impact on the economic, socio-cultural, psychological and health fields for adolescents.Keywords : Korean Drama, Youth Education, Hallyu
Co-Authors Abdul Haris Afni Rosalina Afni Rosalina Bungayanti Situmorang Cici Handayani, Cici Emia Audina Br Sembiring Epi, Yus Fikri Najwan Arfi Helma Widya Hermansyah Alam Ika Wulandari Ika Wulandari Isnaini, Intan Lubis, Dinda Rahmatullah Marlina Marlina Maysara, Dinda Putri Muhammad Fahri Mutia Hafiza Mutia Hafiza Nurlela Rafi Dhiya Ulhaq Ratih Amelia Seffina Irnanta Seffina Irnanta Sharina Amanda Silvina Mutia Afrianda Siregar, Irma Hariyanti Syarifah Syarifah Syarifah Fadillah Natasha Widy Hastuty Zakia Fadila