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All Journal Coopetition : Jurnal Ilmiah Manajemen Journal of Applied Agricultural Science and Technology
Silfia Silfia
Politeknik Pertanian Negeri Payakumbuh
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Social Sciences Other

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Kajian Strategi Bersaing Ritel Tradisional di Kota Payakumbuh Alfikri Alfikri; Silfia Silfia; Darnetti Darnetti; Nelvia Iryani
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 3 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i3.3711

Abstract

Payakumbuh City is inhabited by 141,184 people, most of whom have a labor force participation rate of 71.73 percent, most of whom work in the trade sector, especially traditional retail. However, the increasingly rapid development of modern retail means that traditional retail is starting to be abandoned by consumers, so according to researchers there must be a competitive strategy. needed to help traditional retail survive. The methods in this research are 1). Identification stage evaluation of internal factors, evaluation of external factors, 2). Matching stage with Internal-External Matrix, SWOT, and 3). Conclusion stage with SQPM. The research results can explain that the internal and external conditions of traditional retail in Payakumbuh City are quite good because the total EFI value is 2.89 and EFE is 3.2. This is in quadrant II on the IE matrix with a general strategy of growth and development, on the SWOT matrix it gets 7 Alternative strategies were then ranked by the seven strategies using the QSPM matrix, so the highest score was in strategy 1, namely providing comfortable shopping services for motorists with free and safe parking with a score of 5.12 and strategy 2, providing neater product displays, price labeling with better lighting. enough with a score of 4.87.
Sustainable Competitiveness of Red Onion through Collective Action of Farmers in West Sumatra Silfia Silfia; Amelia R. Nicolas; Elfa Rahmi Fitri; Resa Yulita; Lady Chania
Journal of Applied Agricultural Science and Technology Vol. 9 No. 3 (2025): Journal of Applied Agricultural Science and Technology
Publisher : Green Engineering Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55043/jaast.v9i3.372

Abstract

The competitiveness and sustainability of agriculture are closely related to small-scale farming efforts. This research contributes to the transformation of individual farmers into a collective for small-scale farm enterprises, which face constraints necessitating the development of synergies. This is particularly relevant for red onion farmers in the high plains of the Gumanti Valley, Western Sumatra. The research questions are: How do the community's strengths sustain competitiveness and sustainability? What strategies can be formulated to enhance these aspects for the red onion farming community? The study aims to explore the strengths of onion farmers' communities and strategies to reinforce them, thereby promoting sustainability and competitiveness. Conducted in the agricultural area of the Gumanti Valley district of Solok Province from 2019 to 2020, this descriptive research employs CEEI, SWOT, and QSPM methodologies. The findings indicate that the competitiveness and sustainability of the red onion business have improved, with increases observed in collective innovation, supply chain management, and access to economic resources and opportunities, leading to enhanced income accumulation and profit sharing.
Co-Authors Alfikri Amelia R. Nicolas Darnetti Darnetti Elfa Rahmi Fitri Lady Chania Nelvia Iryani Resa Yulita