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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Environmental, Sustainability, and Social Science Indonesian Journal of Multidisciplinary Science Journal of Governance, Taxation, and Auditing Benefit : Journal of Bussiness, Economics, and Finance Loka: Journal Of Environmental Sciences Jurnal Cendekia Ilmiah
Putu Indah Hapsari
Universitas Warmadewa
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The Influence of Store Atmosphere, Service Quality, and Location on Consumer Purchasing Decisions at Nugi Bali Putu Indah Hapsari; I Gusti Ayu Agung Istri Sari Dewi; I Kadek Angga Saputra
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1958

Abstract

Previous studies have varied in their focus, and there is a lack of research on how shop atmosphere, service quality, and location affect consumers' choices to buy. Furthermore, sales fluctuations at Nugi Bali in Bangli Regency in 2025 were discovered as a study concern, suggesting that customers' purchase choices are still unstable. We want to learn a lot about how shop ambiance, service quality, and location influence customers' final purchases from this research. Using a combination of the strategy and procedure proposed by Hair et al. (2019) and purposive sampling, 102 participants were selected to participate in the study in Bangli Regency. We used multiple linear regression, t-tests, and F-tests to examine the data that came from the surveys. There is a positive and significant relationship between store atmosphere, service quality, and location in terms of customers' purchasing decisions at Nugi Bali. Moreover, the study found that (1) store atmosphere, (2) service quality, and (3) location all have a positive and significant effect on customers' purchasing decisions.
The Effect of Promotion, Online Customer Reviews, and Perceptions of Ease of Use on Purchase Decisions at the Tiktok Shop in Denpasar Putu Indah Hapsari; I Ketut Johny Pramanda Putra; Kartika Kusumawardani
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 3 (2026): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i3.1956

Abstract

The problem formulation in this study is how the influence of promotions, online customer reviews and perceived ease of use on purchasing decisions at TikTok Shop in Denpasar. The purpose of this study is to determine the influence of promotions, online customer reviews and perceived ease of use on purchasing decisions at TikTok Shop in Denpasar. The population in this study were all consumers who use TikTok Shop in Denpasar City who have made purchases at TikTok Shop, the number of which is not known for certain. The sample in this study amounted to 200 respondents taken using the purposive sampling method. The research method used is a quantitative method. Technical data analysis uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, Coefficient of Determination Test (R2) and F Test using SPSS version 30. The results obtained in this study are partially the variables of promotion, online customer reviews and perceived ease of use have a positive and significant effect on purchasing decisions. Simultaneously the variables of promotion, online customer reviews and perceived ease of use have a positive and significant effect on purchasing decisions.
Pengaruh Kualitas Layanan Digital Banking dan Kemudahan Penggunaan Aplikasi terhadap Loyalitas Nasabah: Studi Kuantitatif pada BPD Bali Bayu Pasupati; Putu Indah Hapsari; Made Setena
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1189

Abstract

Perkembangan teknologi digital telah mendorong transformasi dalam sektor perbankan melalui layanan digital banking yang menawarkan kemudahan dan efisiensi bagi nasabah. Penelitian ini bertujuan untuk mengkaji pengaruh kualitas layanan digital banking dan kemudahan penggunaan aplikasi terhadap loyalitas nasabah pada Bank Pembangunan Daerah (BPD) Bali. Metode yang digunakan adalah survei kuantitatif dengan sampel sebanyak 94 nasabah aktif yang menggunakan layanan mobile banking BPD Bali. Data dikumpulkan kemudian dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa variable bebas berpengaruh signifikan positif terhadap variabel terikat. Kemudahan penggunaan aplikasi memiliki pengaruh yang lebih kuat dibandingkan kualitas layanan. Temuan ini menegaskan pentingnya peningkatan aspek kemudahan penggunaan aplikasi dan kualitas layanan dalam menjaga loyalitas nasabah di era digital, khususnya pada bank pembangunan daerah yang tengah melakukan transformasi digital. Penelitian ini memberikan kontribusi empiris sekaligus rekomendasi bagi pengelola bank untuk fokus pada pengembangan layanan digital yang responsif dan user-friendly guna memperkuat hubungan jangka panjang dengan nasabah.
The Effect of Marketing Mix on Consumer Satisfaction at UD. Darma Suci Wholesale in Denpasar Ni Kadek Ayu Surya BINTANG; Ni Made WAHYUNI; Putu Indah HAPSARI
Loka: Journal Of Environmental Sciences Vol. 2 No. 4 (2024): Loka: Journal Of Environmental Sciences (October – December) In Press
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v2i4.328

Abstract

Purpose:This study was conducted to investigate the role of the marketing mix on customer satisfaction at UD. Darma Suci Grosir Denpasar. The target population includes a total of 75,270 people.Methodology:Through sampling, 99 consumers participated in the study. Empirical data were obtained using a questionnaire and then analyzed using a multiple linear regression approach.Findings:The research findings confirm that product, price, place, and promotion have a positive and significant relationship, both partially and simultaneously, with customer satisfaction at UD. Darma Suci Grosir Denpasar. Suggestions include the importance of improving product quality and variety, establishing pricing strategies that align with consumer purchasing power, operating in strategic locations, and marketing products online through social media platforms.Implication:This study contributes positively to the marketing management literature and practically to UD. Darma Suci Grosir Denpasar is improving its marketing mix strategy to create highly satisfied customers. This study also guides future researchers to examine other determinants that influence customer satisfaction.
Co-Authors Amunutur, Clarita Bunga Clarita Bunga Amunutur Dewi, Sayu Ketut Sutrisna I Gusti Ayu Agung Istri Sari Dewi I Gusti Bagus Wiksuana I Kadek Angga Saputra I Ketut Johny Pramanda Putra Kartika Kusumawardani Kusuma, AA Made Indra Wijaya Kusumawardani , Kartika Laksono, Raden Ahmad Dwi Agung Luh Gede Sri Artini Made Setena Ni Kadek Ayu Surya BINTANG Ni Made Wahyuni Pasupati, Bayu Pramartha, I Made Aditya Putra, I Putu Iwan Pramana Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Sukmasari Triana Gita Putri Yasa, Putu Ngurah Suyatna