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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal Ekonomi, Manajemen, Akuntansi
I Gusti Ayu Agung Istri Sari Dewi
Fakultas Ekonomi Dan Bisnis Universitas Warmadewa
Economics, Econometrics & Finance Social Sciences

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PENGARUH SOCIAL MEDIA MARKETING, E-WOM DAN KUALITAS PELAYANAN TERHADAP MINAT BELI PADA PERUSAHAAN JASA PERCETAKAN PT. TEMPRINA MEDIA GRAFIKA IA Cynthia Saisaria Mandasari; Sagung Putu Intan Sri Laksmi; I Gusti Ayu Agung Istri Sari Dewi
JUIMA : JURNAL ILMU MANAJEMEN Vol. 16 No. 1 (2026): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

This study aims to analyze the effect of Green Product, Green Innovation, and Green Brand This study aims to analyze the influence of Social Media Marketing, Electronic Word of Mouth (E-WOM), and Service Quality on consumers’ Purchase Intention at the printing service company PT Temprina Media Grafika Denpasar. The background of this research is based on the increasingly intense competition in the printing service industry and the growing role of digital media in influencing consumer behavior, which requires companies to effectively utilize social media, build positive E-WOM, and improve service quality in order to attract consumer purchase intention. The research method used is a quantitative approach with data collection techniques through the distribution of questionnaires to 90 respondents who are customers of PT Temprina Media Grafika Denpasar. The data analysis techniques include validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that partially Social Media Marketing, E-WOM, and Service Quality have a positive and significant effect on consumers’ Purchase Intention. Simultaneously, these three independent variables also have a significant effect on consumers’ Purchase Intention. The conclusion of this study is that Social Media Marketing, E-WOM, and Service Quality, both partially and simultaneously, have a significant influence on consumers’ Purchase Intention at PT Temprina Media Grafika Denpasar. Based on these results, it is recommended that the company further optimize social media marketing strategies, encourage the creation of positive E-WOM, and continuously improve service quality to sustainably increase consumers’ purchase intention.
Influence of Brand Image, Product Quality, and Price on Yamaha Grand Filano Purchases Kadek Mustika Putra Ady Suyasa; Sukmasari Triana Gita Putri; I Gusti Ayu Agung Istri Sari Dewi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.16951

Abstract

The highly competitive market in motorbikes series, leads to fluctuation in sales of Yamaha Grand Filano. This study examines the influence of brand image, product quality, and price on consumer purchasing decisions for the Yamaha Grand Filano motorbike in Bali, especially at Yamaha Bisma Cokro. Using a quantitative approach with 80 respondents from purposive sampling and utilize multiple linear regression analysis, the study finds that brand image, product quality, and price each have a significant positive effect on purchasing decisions. A strong brand image enhances consumer trust and loyalty, high product quality encourages repeat purchases, and competitive pricing increases consumers’ preference for the Yamaha Grand Filano compared to competing products. These findings indicate that focusing on brand image development, maintenance product quality improvement, and appropriate pricing strategies can strengthen consumer confidence and help maintain market share. This study could be a recommendation for the company expansion and sales revenue generation.
Co-Authors I A Cynthia Saisaria Mandasari Kadek Mustika Putra Ady Suyasa Sagung Putu Intan Sri Laksmi Sukmasari Triana Gita Putri