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Journal : Catharsis

Murals as Community Education Media in Surabaya: Cultural Semiotic Studies Amalia Hartiningrum; Djuli Djatiprambudi
Catharsis Special Edition 2022
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/catharsis.v11i3.71547

Abstract

Visual signs that are displayed often appear in mural works in Surabaya as a means of communication and expression of the artist. The mural is significant with the reality of the time when the mural was made and the subsequent time span becomes important in seeing the significance of the mural on the image of Surabaya's public space. This study aims to examine murals as a medium of education through art in society, find out various public murals in Surabaya with consideration of the cultural semiotics of the surrounding community and describe the effects that arise related to education in the community through mural media with a cultural semiotic perspective. So it can be seen that the problems studied are qualitative in nature. The locations used during the research were limited to around South Surabaya, with the mural specifications intact. What is meant by intact is that the paint in the mural is still visible to the naked eye, the forms that make up the visual elements and the text still have clear legibility to the general public. This study shows The result of the research is that murals in Surabaya tend to display a narrative image style initiated by the government/institution with an educational message that appears in the visual signs, while the expressive image style is initiated by the mural artist/community, but the visual signs that appear are more critical and expressive. The mural structure has a fairly high legibility both in terms of visual and text. The existence of the mural is perceived as a spectator reaching individuals, but the understanding of each individual is the result of the relation between visual perception and the concept adopted. The process of community education can only reach individuals but cannot yet become a collective awareness that is able to move people to change their behaviour. The signs encountered are studied through the visual semiotic approach of Saussure and Yasraf with a socio-cultural approach in the people of Surabaya. The benefits of this research are to add to studies related to contemporary art and visual communication design, especially street art with a focus on murals, to identify mural forms in Surabaya, to become a reference material for similar research and to add the perspectives of other researchers regarding the study of cultural semiotics and to provide insights another for the learning process outside the formal environment, especially education in the community, through the mural media approach. Keywords: Mural, Cultural Semiotics, Public education.
Masculine Product Visualization in Commercial Photography Putra Uji Deva Satrio; Amalia Hartiningrum
Catharsis Special Edition 2022
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/catharsis.v11i3.73811

Abstract

Photography has now become a form of communication, namely non-verbal communication delivered in the form of photos or pictures. Commercial photography, namely photos that have a sale value and are made according to commercial purposes, for example for advertising of a product, for posters, or something else. Product visualization is a form of communication that can apply commercial photography. The masculine product referred in this study is a collection of brands with products commonly used by men. In this section the author describes the methods taken to produce a photographic art creation. The concept raised by the author carries a masculine theme, such as using supporting properties that are often used by men. Masculine concepts can also be maximized through lighting, color, and the technique of taking each photo. In this paper there are several applications of concepts, accessories and lighting which are formed by the methods used by the author. Some examples include methods of exploration, experimentation, creation of works to finishing. Experimentation makes the sources of exploration practicable through the materials used by the author, so that they can proceed to the stage of forming works. The stage of forming the work of the writer tries to apply the concept through exploration and experimentation. As well as the finishing stage the author tries to sort out the works that have been formed through the previous method and determines some of the best photos which will then enter the editing or editing stage. The work raised by the author is a teaching experience at the Nahdhlatul Ulama University in Sidoarjo.