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Ash Shadiq Egim
SEKOLAH TINGGI ILMU EKONOMI PERBANKAN INDONESIA
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ecogen

 1 
PENGARUH PERSEPSI KONSUMEN MENGENAI HARGA, LOKASI, DAN KUALITAS PASAR MODERN TERHADAP MINAT BELI KONSUMEN Diki Rikardo Effendi; Riche Fermayani; Ash Shadiq Egim; Romi Rianto Harahap
Jurnal Ecogen Vol 4, No 2 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i2.11169

Abstract

This study aims to look at the analysis of the influence of consumer perceptions of price, location, and modern market quality on consumer buying interest in PT. Ramayana Lestari Sentosa Padang Branch (case study at the Robinson Supermarket Padang Branch). The sample in this study was measured by distributing questionnaires to 100 consumers at the Padang branch of Robinson Supermarket so that there were 100 research samples. Based on the results of the partial t test it can be concluded that prices have a negative and significant effect on consumer buying interest because the significance value is 0.047 < 0.05 which is supported by the value of t count of -2,016 < t table of -1,983. Based on the partial t test it can be concluded that the location has a positive and significant influence on consumer buying interest because the significance value is 0.003 < 0.05 which is supported by the value of t count of 3.037 > t table of 1.983. Based on the partial t test it can be concluded that market quality has a positive and significant influence on consumer buying interest because the significance value is 0,000 <0,05 which is supported by the value of t count of 9,298 > t table of 1,983. Based on the simultaneous F test it can be concluded that the price, location and market quality together or simultaneously have an influence on consumer buying interest because the significance value for the simultaneous F test is 0,000 < 0,05 which is supported by the calculated F value of 68,843 > F table amounting to 2,462. The ability of the independent variable in this case is the price, location and market quality of the dependent variable in this case is the consumer buying interest of 67.3% while the remaining 33.7% is influenced by other variables other than variables not included in the research model such as promotion.Keywords: price, location, market quality, and consumer buying interest
Pengaruh Kualitas Produk dan Citra Merek Terhadap Kepuasan Konsumen Yamaha Nmax (Studi Kasus Pada PT. Yamaha Tjahaja Baru) Riche Fermayani; Ash Shadiq Egim; Romi Rianto Harahap
Jurnal Ecogen Vol 4, No 3 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i3.12014

Abstract

This study aims to determine the effect of product quality and brand image on consumer satisfaction Yamaha Nmax in Padang City (Case Study at PT. Yamaha Tjahaja Baru Padang). The samples examined in this study were 84 respondents who were consumers of Yamaha Nmax in Padang City. Based on the statistical t test performed, it can be concluded that the product quality variable has a positive and significant effect on customer satisfaction as indicated by the significance value of 0,000 < alpha 0.05. Based on the statistical t test performed, it can be concluded that the brand image has a positive and significant effect on customer satisfaction as indicated by the significance value of 0,000 < alpha 0.05. Based on the simultaneous f test obtained a significance value of 0,000 < 0,05, it can be concluded that product quality and overall brand image have a significant effect on consumer satisfaction on Yamaha Nmax in Padang City. The magnitude of the influence of the independent variable on the dependent variable is 74.8%, the remaining 25.2% is influenced by other variables not included in the research model.Keywords: Product Quality, Brand Image, and Consumer Satisfaction 
Pengaruh Nilai Konsumen dan Kepuasan Konsumen terhadap Loyalitas Nasabah Bank Rakyat Indonesia Riche Fermayani; Ash Shadiq Egim; Alyani Atsarina
Jurnal Ecogen Vol 4, No 3 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i3.12018

Abstract

This study aims to determine the effect of consumer value and customer satisfaction on customer loyalty at Bank BRI Unit Balai Selasa, Painan Branch. The sample studied in this study were 98 respondents who were customers of Bank BRI Unit Balai Selasa, Painan Branch. Based on the statistical t test conducted, it can be concluded that the consumer value variable has a positive and significant effect on customer loyalty, which is indicated by a significance value of 0.048 < alpha 0.05. Based on the statistical t test conducted, it can be concluded that customer satisfaction has a positive and significant effect on customer loyalty, which is indicated by a significance value of 0.000 < alpha 0.05. Based on the simultaneous f-test, a significance value of 0.000 <0.05 was obtained, it can be concluded that consumer value and overall customer satisfaction have a significant effect on customer loyalty at the BRI Bank Office Unit Balai Selasa, Painan Branch. The magnitude of the influence of the independent variable on the dependent variable is 79.3%, the remaining 20.7% is influenced by other variables that are not included in the research model.Keyword: Consumer Value, Consumer Satisfaction and Customer Loyalty.
Peranan Market Orientation, Inovasi Produk dan Competitive Advantage Terhadap Kinerja Pemasaran Usaha Songket di Kota Sawahlunto Ash Shadiq Egim; Hardi Citra Sukma Putri
Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i2.12713

Abstract

This study was conducted to determine the effect of market orientation, innovation, and competitive advantage on marketing performance at CV Songket Aina in Sawahlunto City. The analytical technique used in this research is quantitative with multiple linear regression analysis. This study used 97 respondents as research samples by conducting a survey to Aina songket consumers in Sawahlunto with incidental sampling technique. The results of the study prove that the three marketing performance variables, which consist of market orientation, product innovation, and competitive advantage, have a positive and significant effect on purchasing decisions at Songket Aina Silungkang. Of the three variables, all variables have a significant effect. The ability of the independent variable to the dependent variable is 92.4%.Keyword:Market Orientation, Innovation, Competitive Adventage, Marketing Performance.
Dampak Dari Struktur Aktiva, Firm size, Pertumbuhan Perusahaan Terhadap Struktur Modal Pada Perusahaan Manufaktur Sry Yulia Anrizal; Ash Shadiq Egim; Gea Ramadhani
Jurnal Ecogen Vol 6, No 2 (2023): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v6i2.14559

Abstract

The main objective of this research is to examine the effect of asset structure, company size and company growth on capital structure. Seventy-nine (79) companies were selected using the purposive sampling method from companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2022. This study used multiple regression analysis to analyze the data and used SPSS 21 to process the data. The main results are: 1). Asset structure variable (X1) has no impact on capital structure and has a negative relationship, 2). Firm size variable (X2) has an impact on capital structure and a positive relationship, 3). The company growth variable (X3) has no impact on capital structure and has a negative relationship. Based on the results of the F test, it is known that simultaneously the independent variables consisting of asset structure, company size and company growth have no effect on capital structure simultaneously (simultaneously). Based on the results of the Determination Coefficient Test (R2) it is known that capital structure (Y) can be explained by three independent variables, namely asset structure (X1), firm size (X2) and company growth (X3) of 1.3%. While the remaining 98.7% can be explained by other variables not included in this research model.
Co-Authors Al Hayyu Al Hayyu Andra, Yefrinal Anrizal, Sry Yulia Atsarina, Alyani Citra, Laili Putri Nujjiya Darwis, Irawan Diki Rikardo Effendi Dirgantara, Muhammad Bayu Dwi Hasti Okta Murti Fahrul Ruzi Gea Ramadhani Gumala Sari Hamdi Hamdi Harahap, Romi Rianto Hardi Citra Sukma Putri indrayani, tri irfa Janurdin, Hamdi Liping Chen Lisa Fitriani Rahman Rahman, Lisa Fitriani Rahmatika, Ridha Riche Fermayani Romi Rianto Harahap Ruzi, Fahrul Sry Yulia Anrizal Utari Sandra Gusnadi Utari, Putri Yuliana, Liza Yulisman, Dedy Khandra