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Pelatihan Program Digital Marketing dan E- Commerce Sebagai Peningkatan Keterampilan Ekonomi Kreatif: Studi: Siswa SMA Double Track di Malang Raya Sulistyowati; Tri Sudarwanto; Dwi Yuli Rakhmawati; Arasy Fahrullah; Farij Ibadil Maula; Angga Martha Mahendra; Khoirotul Amaliyah
Madaniya Vol. 4 No. 4 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.647

Abstract

Pendidikan berperan sebagai upaya membentuk perkembangan lahir dan batin, serta mengarahkan peradaban manusia ke arah yang lebih baik. Perubahan dalam kehidupan dan kontribusi terhadap perubahan dalam tatanan sosial berasal dari individu melalui pendidikan. Salah satu inisiatif unggulan pemerintah adalah program Double Track. Dalam program ini, ekstrakurikuler (Eksul) pada siswa SMA/MA menjadi keterampilan tambahan yang diberikan dengan ketentuan siswa minimal 1 tahun bergabung dengan eksul pilihan mereka. SMA Al-Maarif di Singosari, Kabupaten Malang, Jawa Timur, menerapkan program Double Track. Tantangan yang dihadapi SMA Al-Maarif, antara lain, kurangnya pelatihan tentang digital marketing dan e-commerce, serta belum maksimalnya pemanfaatan fasilitas yang mendukung program Double Track, terutama dalam pelatihan digital marketing dan e-commerce. Solusi yang diusulkan adalah pelatihan dan optimalisasi pemanfaatan fasilitas di SMA Al-Maarif, terutama dalam kegiatan digital marketing dan e-commerce, sebagai langkah peningkatan keterampilan ekonomi kreatif. Metode kegiatan melibatkan pengumpulan data visual dan verbal, termasuk data primer dan sekunder, yang akan dilanjutkan pada proses perancangan dan pelaksanaan.
Training financial administration bagi pekerja migran di Malaysia untuk menuju ekonomi yang berkelanjutan Brillian Rosy; Farij Ibadil Maula; Novi Trisnawati; Fitriana Rahmawati
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i1.29766

Abstract

Abstrak Pekerja migran Indonesia di Malaysia menghadapi tantangan literasi keuangan, yang mengakibatkan pengelolaan keuangan kurang optimal meski remitansi yang dikirim cukup besar. Hal ini memengaruhi stabilitas ekonomi mereka dan keluarga. Program pengabdian ini bertujuan untuk meningkatkan literasi keuangan pekerja migran melalui Training Financial Administration yang bekerja sama dengan Aliansi Organisasi Masyarakat Indonesia di Malaysia (AOMI Malaysia). Pelatihan ini diikuti oleh 25 peserta dengan metode pelaksanaan meliputi pretest, pelatihan tatap muka, posttest, dan pendampingan daring. Hasil menunjukkan adanya peningkatan signifikan dalam pemahaman keuangan peserta, terutama pada kemampuan pengelolaan aliran kas dan perencanaan investasi. Secara deskriptif kualitatif, 75% peserta menilai pelatihan ini sangat relevan dengan kebutuhan mereka, sedangkan secara kuantitatif, hasil posttest menunjukkan peningkatan pemahaman rata-rata sebesar 30% dibandingkan pretest. Program ini diharapkan membantu pekerja migran mencapai kesejahteraan ekonomi yang lebih baik melalui pengelolaan finansial yang berkelanjutan. Kata kunci: administrasi finansial; pekerja migran; AOMI Malaysia Abstract Indonesian migrant workers in Malaysia face financial literacy challenges, which lead to suboptimal financial management despite substantial remittances sent home. This affects their economic stability and that of their families. This community service program aims to improve financial literacy among migrant workers through Financial Administration Training in collaboration with the Alliance of Indonesian Community Organizations in Malaysia (AOMI Malaysia). The training involved 25 participants and included methods such as pre-test, in-person training, post-test, and online mentoring. Results showed a significant increase in participants' financial understanding, particularly in cash flow management and investment planning. Qualitatively, 75% of participants found the training highly relevant to their needs, while quantitatively, post-test scores demonstrated an average improvement of 30% over pre-test results. This program aims to support migrant workers in achieving better economic well-being through sustainable financial management. Keywords: financial administration; migrant workers; AOMI Malaysia
Penguatan Rantai Nilai Industri Hasil Tembakau melalui Place Branding: Pendampingan Berbasis Komunitas Kabupaten Ngawi Mohammad Amiruddin Al-Farisi; Yessy Artanti; Farij Ibadil Maula; Yunika Nur Prasetyaningtyas
Abdimas Awang Long Vol. 9 No. 2 (2026): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v9i2.2229

Abstract

Industri Hasil Tembakau (IHT) di Kabupaten Ngawi menunjukkan kondisi yang paradoksal. Pada sektor hulu, produksi tembakau mengalami peningkatan, ditunjukkan oleh bertambahnya luas areal tanam dari 1.401 hektare pada tahun 2022 menjadi 1.672 hektare pada tahun 2024. Namun, perkembangan tersebut belum diikuti oleh penguatan sektor hilir. Sebaliknya, sektor hilir mengalami tekanan yang ditandai dengan penurunan investasi PMDN sebesar 93,92% serta berkurangnya jumlah pabrik rokok kecil. Kondisi ini mencerminkan adanya ketimpangan struktural dalam rantai nilai, di mana petani masih berperan sebagai pemasok bahan baku dengan posisi tawar lemah, sementara nilai tambah lebih banyak dinikmati di luar daerah. Permasalahan utama yang diidentifikasi adalah belum terbentuknya identitas kolektif dan strategi place branding yang kuat bagi tembakau Ngawi. Kegiatan pengabdian kepada masyarakat ini bertujuan membangun place branding berbasis komunitas di Kawasan Tembakaurejo, Desa Rejomulyo, sebagai upaya memperkuat daya saing komoditas dan citra wilayah. Metode pelaksanaan mengintegrasikan pendekatan rantai nilai, pendekatan partisipatif, dan manajemen strategis pemasaran. Kegiatan dilaksanakan pada November–Desember 2025 di tujuh kecamatan sentra produksi tembakau, dengan melibatkan 30 peserta dari Gapoktan, IKM pengolahan tembakau, dan dinas terkait. Hasil kegiatan menunjukkan bahwa intervensi branding mendorong terbentuknya kesepakatan kolektif untuk menjadikan varietas unggul lokal Purwosoto dan tradisi budidaya sebagai inti narasi merek bersama. Analisis rantai nilai menunjukkan titik kritis pada aspek logistik keluar dan pemasaran, sedangkan pemetaan persaingan memperlihatkan bahwa IKM lokal masih terjebak dalam kompetisi harga akibat lemahnya identitas merek. Strategi branding dirumuskan melalui penguatan identitas produk, redesain kemasan sebagai silent salesman, dan optimalisasi komunikasi digital. Kegiatan ini menegaskan bahwa pembangunan brand awareness menjadi langkah strategis bagi IHT Ngawi untuk bertransformasi menuju produk bernilai tambah.
ENHANCING UTAUT FRAMEWORK TO EXPLAIN ACTUAL USAGE OF THE SINAU DIGITAL LEARNING MANAGEMENT SYSTEM WITH BEHAVIORAL INTENTION AS MEDIATING VARIABLE Nadhifah; Farij Ibadil Maula
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 13 No 3 (2025): December
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v13n3.p665-677

Abstract

Phenomenon/Issue: The massive digital transformation in academia has integrated technology into teaching and learning. As an adaptive learning tool, LMS can optimize the management of academic information and learning activities. The students, in the faculty of economics and business, used LMS with various backgrounds and different levels of experience Purpose: This study aims to examine usage behavior on the Sinau Digital Learning Management System educational platform through the application of the UTAUT model. Novelty: This study was conducted in the context of technology acceptance in the academic field by developing UTAUT theory through role of Behavioral Intention. Research Methods: This study used quantitative approach based on a survey of 344 students. The data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). Results:All hypotheses in this study were accepted. Each variable in the UTAUT model has a significant effect either directly or through the mediating variable of behavioral intention. Research Contributions: The study expands the UTAUT framework by integrating Behavioral Intention as a mediator in LMS use, offering insights for optimizing system development in higher education.
OPTIMIZING THE IMPACT OF LEARNING ENVIRONMENT ON STUDENT ACHIEVEMENT: THE MEDIATING ROLE OF INTERPERSONAL COMMUNICATION SKILLS Mohammad Fuadi Rifqi; Farij Ibadil Maula
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 13 No 3 (2025): December
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v13n3.p786-800

Abstract

Phenomenon/Issue: The utilization gap in educational facilities is a crucial issue in higher education, where the availability of adequate learning environments often does not correlate linearly with improvements in student academic achievement. Purpose: This study aims to investigate the causal mechanism of the learning environment's influence on student achievement by examining the role of interpersonal communication skills as a mediating variable. Novelty: The novelty of this study lies in the empirical evidence of the vital role of communication soft skills in bridging the relationship between physical facilities and academic performance, which has often been considered directly related. Research Methods: Using an explanatory quantitative design, this study involved a census population of 192 Office Administration Education students at Surabaya State University. Data were analyzed using Structural Equation Modeling (SEM-PLS). Results: The test results show that the learning environment does not have a significant direct effect on student achievement. However, the learning environment has been proven to have a significant positive effect on communication skills, which in turn has a significant impact on achievement. Path analysis confirms that interpersonal communication skills act as a full mediator. Research Contributions: This study implies that the existence of physical facilities and a conducive campus environment is not enough to boost academic achievement without effective communication activities. Therefore, higher education institutions must shift their strategy from merely providing infrastructure to designing interactive learning methods that require student collaboration to optimize learning outcomes
TOTAL QUALITY MANAGEMENT ANALYSIS OF SURABAYA SINGLE WINDOW ALFA WEBSITE USE TO OPTIMIZE PUBLIC SERVICE QUALITY IN SURABAYA Herliana Rusmalinda Zainia; Farij Ibadil Maula
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 14 No 1 (2026): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v14n1.p841-852

Abstract

Phenomenon/Issue: This study was motivated by the gap between the availability of the Surabaya Single Window (SSW) Alfa digital service and its use  by the community in Lidah Wetan Village. Purpose: This study aims to examine the process of information dissemination and the factors contributing to information gaps related to the SSW Alfa website. It also analyzes the level of community utilization of the platform for administrative services in Lidah Wetan Village and identifies managerial obstacles in optimizing the quality of public services through SSW Alfa. Novelty: The novelty of this study lies in its analysis of the implementation of SSW Alfa from a Total Quality Management (TQM) perspective at the sub-district level. Unlike previous studies that primarily focus on the outcomes of digital services, this research also examines implementation management, the socialization process, service utilization, and managerial constraints in optimizing service quality. Research Methods: This study used a descriptive qualitative approach with interview, observation, and documentation techniques, and is analyzed through the stages of data reduction, data presentation, and conclusion drawing. Results: The results show that SSW Alfa has provided convenience and efficiency in licensing services. However, there are still obstacles in the form of uneven socialization, low digital literacy among some members of the community, and the need to simplify the menu display. From a TQM perspective, the implementation has reflected continuous improvement and total employee involvement as well as managerial efforts, although the focus on customers and obstacles still occur in optimizing socialization and strengthening digital literacy still needs to be improved. Research Contributions: This study contributes to a deeper understanding of the implementation of digital-based public services through the SSW Alfa website from a TQM-based quality management perspective. It also provides empirical insights into the importance of adaptive socialization strategies, improving public digital literacy, and strengthening the capacity of government officials to support the optimization of digital public services.
OPTIMALISASI PEMANFAATAN WEBSITE OPENSID DALAM LAYANAN PEMERINTAH DESA: STUDI KASUS KUALITAS SISTEM, KUALITAS INFORMASI, DAN PERSEPSI PENGGUNA Vika Amartha Mevia Aprilia; Farij Ibadil Maula
EDUTECH : Jurnal Inovasi Pendidikan Berbantuan Teknologi Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/edutech.v6i3.14666

Abstract

Digital transformation in village governance has become an important agenda for realizing fast, transparent, and efficient public services, one of which is through the use of the Open Village Information System (OpenSID). Although the national adoption rate of OpenSID is relatively high, its implementation in Mojowuku Village, Kedamean District, Gresik Regency still faces various obstacles so that its utilization remains suboptimal. This study aims to determine how system quality, information quality, and user perception support the utilization of the OpenSID website in the service process provided by the Mojowuku Village Government. This study employed a descriptive qualitative approach with a case study design. Data were collected through observation, semi-structured interviews, and documentation involving five informants consisting of the village website operator, the OpenSID developer, village officials, and community members, then analyzed using the Miles and Huberman interactive model and validated through source and technique triangulation. The results show that in terms of accessibility, the system quality of the website is relatively good, yet its utilization is still hindered by limited integration with administrative services. Information quality is considered low due to infrequent updates, incomplete service flow information, and a data layout that is difficult for elderly residents to navigate. These conditions shape user perceptions that regard the website as not yet providing tangible service benefits, leading the community to prefer visiting the village office directly. It is concluded that the utilization of OpenSID in Mojowuku Village is not yet optimal and still functions merely as a one-way information portal, so that system integration, improvement of information completeness, human resource capacity building, and digital literacy education for the community are required. ABSTRAK Transformasi digital pada sektor pemerintahan desa saat ini menjadi salah satu agenda penting untuk mewujudkan pelayanan publik yang cepat, transparan, dan efisien, salah satunya melalui pemanfaatan Open Sistem Informasi Desa (OpenSID). Meskipun tingkat adopsi OpenSID secara nasional tergolong tinggi, penerapannya di Desa Mojowuku, Kecamatan Kedamean, Kabupaten Gresik masih menghadapi berbagai kendala sehingga pemanfaatannya belum optimal. Penelitian ini bertujuan untuk mengetahui bagaimana kualitas sistem, kualitas informasi, dan persepsi pengguna dapat mendukung pemanfaatan website OpenSID dalam proses layanan yang disediakan Pemerintah Desa Mojowuku. Penelitian menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus. Data dikumpulkan melalui observasi, wawancara semi-terstruktur, dan dokumentasi terhadap lima informan yang terdiri atas operator website desa, pengembang OpenSID, perangkat desa, dan masyarakat, kemudian dianalisis dengan model interaktif Miles dan Huberman serta diperiksa keabsahannya melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa dari segi aksesibilitas, kualitas sistem website tergolong baik, tetapi pemanfaatannya masih terkendala minimnya integrasi dengan layanan administrasi. Kualitas informasi dinilai masih rendah karena frekuensi pembaruan yang jarang, kelengkapan alur pelayanan yang belum memadai, serta tata letak data yang menyulitkan kelompok masyarakat lanjut usia. Kondisi tersebut turut membentuk persepsi pengguna yang memandang website belum memberikan manfaat layanan secara nyata sehingga masyarakat lebih memilih datang langsung ke kantor desa. Dapat disimpulkan bahwa pemanfaatan OpenSID di Desa Mojowuku belum optimal dan masih berfungsi sebatas portal informasi satu arah, sehingga diperlukan integrasi sistem, perbaikan kelengkapan informasi, penguatan kapasitas sumber daya manusia, serta edukasi literasi digital masyarakat.
Strategi Mempertahankan Keberlanjutan Usaha pada Bisnis Bakpia Djava Trisari Anggi Wahyuni; Puput Permata Sari; Vidhy Septiawan; Dea Rahma Khoirunnisa; Nayla Salsabilla; Athaya Zakiah Diaz Mawaddah; Farij Ibadil Maula; Ady Pratama Sanjaya
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 01: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i01.10293

Abstract

The food and beverage (F&B) industry in Indonesia is experiencing rapid growth, intensifying competition and demanding effective business strategies for sustainability. This study aims to analyze the factors supporting the business success of Bakpia Djava in maintaining its business existence from the perspectives of an operational manager and consumers. A qualitative phenomenological approach was employed, with data collected through in-depth interviews, direct observation, and documentation. Informants were selected using purposive sampling, consisting of an operational manager and six consumers. Data were analyzed using the Miles, Huberman, and Saldana interactive model. The findings reveal that Bakpia Djava’s business success is sustained through a combination of consistent product quality, layered quality control systems, service excellence guided by the “Queen and King” philosophy, digital marketing innovation integrated with traditional production methods, and strong brand equity built through strategic legitimacy events and international recognition. Consumer perceptions confirm high satisfaction across product taste, packaging, price fairness, and service quality, which collectively drive repurchase intentions and word-of-mouth promotion. These results align with Resource-Based View theory, demonstrating that unique, inimitable organizational capabilities constitute the foundation of sustainable competitive advantage in the traditional culinary industry