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All Journal JITEK (Jurnal Ilmiah Teknosains) International Journal of Financial, Accounting, and Management International Journal of Economics Development Research (IJEDR) International Journal of Demos Jurnal Aksioma Ad Diniyah : The Indonesian Journal of Islamic Studies Jurnal Sosial dan Teknologi Journal Islamic Pedagogia Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Jurnal Ilmiah Pendidikan dan Keislaman
Syaefulloh
Universitas Mathla'ul Anwar
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Journal : International Journal of Economics Development Research (IJEDR)

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Economic and Social Drivers of Imported Halal Skincare Purchases Among Urban Generation Z Consumers Syaefulloh, Syaefulloh; Hamsal, Hamsal
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i3.8122

Abstract

The purpose of this study is to examine the influence of brand image, price, brand trust, attitude, and religiosity on the purchase decision of imported halal skincare products. This research employs descriptive analysis and Structural Equation Modeling (SEM). Data were collected through questionnaires filled out by Generation Z consumers of imported halal skincare products in Pekanbaru city, with a sample size of 96 respondents determined using the Lemeshow formula. The results show that brand image has a positive and significant effect on behavioral intention. Price has a positive but not significant effect on behavioral intention. Brand trust has a positive and significant effect on behavioral intention. Attitude and religiosity have no significant effect on behavioral intention. Behavioral intention has a positive and significant effect on use behavior.
Co-Authors Agus Sjafari Alfansi, Lizar Dewi Wulandari Hadi, Effed Darta Hamsal, Hamsal HARIYANTO HARIYANTO Herlina Herlina Kandung Sapto Nugroho M. Fajar Nurwildani mirajhusnita, Isradias Muhammad Alif Muhartini Salim Nurwila, Nurwila Purnama, Rahmat Sugiono, Mohammad Cipto