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PENGARUH KUALITAS PRODUK KAKAO HARGA DAN SERVICE QUALITY TERHADAP MINAT BELI KONSUMEN DI UPT TTP NGLANGGERAN KABUPATEN GUNUNG KIDUL Ramadhan Dino Pralambang; Artita Devi Maharani; Eska Stefani
JURNAL ILMIAH AGRITAS Vol 9 No 2 (2025): Oktober
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v9i2.21001

Abstract

This study aims to analyze the effect of cocoa product quality, price and service quality on consumer buying interest in UPT TTP Nglanggeran, Gunung Kidul. The basic research method is to use quantitative research with sampling techniques using lemeshow. The population in this study were consumers of UPT TTP Nglanggeran with a sample size of 100 respondents. The data analysis method used is multiple linear regression. The results of multiple linear regression analysis show that there is a significant partial effect on the product quality and price variables on consumer buying interest in UPT TTP Nglanggeran, while service quality has no partial effect on consumer buying interest in UPT TTP Nglanggeran. Based on the results of the simultaneous hypothesis test (F test), it shows that the independent variables simultaneously have a significant effect on the dependent variable (consumer buying interest). UPT TTP Nglanggeran needs to hold training on customer service to improve service quality.
PERENCANAAN RUMAH PRODUKSI BAWANG MERAH DI KELURAHAN SRIGADING KABUPATEN BANTUL YOGYAKARTA Vira Yulianti; Artita Devi Maharani; Eska Stefani
JURNAL ILMIAH AGRITAS Vol 10 No 1 (2026): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v10i1.22365

Abstract

This study aims to develop a business plan for a Shared Production House as part of the implementation of the Desa Preneur program to optimize shallot processing in Srigading Village, Kapanewon Sanden, Bantul Regency. The research was conducted from January 2025 to December 2025 using a qualitative descriptive approach with data collection techniques such as interviews, observation, documentation, and literature study. Data analysis used the Business Model Canvas (BMC) framework to map nine elements of the business model, namely customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. The results and conclusions of the study show that the Joint Production House is still in the planning stage, so a focused operational strategy is needed to support the development of businesses based on local potential. The main challenges include limited production facilities, product legality, human resource capabilities, and suboptimal marketing strategies. However, there are great opportunities in the form of abundant raw materials, increasing consumption trends for fried onions, government support, digital marketing potential, and partnership opportunities with the business sector and certification agencies. In conclusion, the five-year revenue and operational cost projections show a positive growth trend, with revenue in the fifth year estimated to reach IDR 30,479,905,805. Therefore, structured material and cost planning is needed to ensure that the Joint Production House can operate efficiently, sustainably, and competitively.  
ANALISIS NILAI TAMBAH PENGOLAHAN SERAI WANGI MENJADI MINYAK ATSIRI PADA KELOMPOK TANI BANGKIT DI DESA SEMOYO KAPANEWON PATUK KABUPATEN GUNUNGKIDUL Indra Aditiya; Nanang Kusuma Mawardi; Eska Stefani
JURNAL ILMIAH AGRITAS Vol 10 No 1 (2026): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v10i1.22371

Abstract

ABSTRACT This study aims to describe the processing of citronella grass into essential oil and to analyze the value added generated using the Hayami Method at the Bangkit Farmer Group in Semoyo Village, Patuk Sub-district, Gunungkidul Regency. The distillation process is carried out using the water–steam distillation method with a capacity of 300 kg of fresh citronella leaves per cycle, involving three workers with an operating time of approximately six hours, and producing an average yield of 0.7% or equivalent to 2.0–2.1 liters of essential oil per process. The analysis results show that the output value is IDR 2,100 per kg of raw material, with a value added of IDR 1,213 per kg and a value-added ratio of 57.76%. Of the value added generated, labor income amounts to IDR 500 per kg, while the processor’s profit reaches IDR 713 per kg with a profit rate of 58.77%. The findings indicate that the distillation activity generates economic value added for business actors at the farmer group level. This study is expected to serve as a basis for the development of citronella grass processing activities at the Bangkit Farmer Group. Keywords: Citronella, Essential oil, Value added, Hayami Method, Distillation.
Analisis Konsumsi Energi Dan Pangsa Pengeluaran Pangan Terhadap Derajat Ketahanan Pangan Rumah Tangga Petani Singkong Di Desa Ngawen, Pati Artita Devi Maharani; Avivah Rahmaningtyas; Eska Stefani; Supriyono
KELUARGA: Jurnal Ilmiah Pendidikan Kesejahteraan Keluarga Vol 11 No 2 (2025): Agustus
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/keluarga.v11i2.20683

Abstract

This study aims to analyze energy consumption levels, the share of food expenditure, and food security among cassava-farming households in Ngawen Village, Cluwak District, Pati Regency. The research method employed descriptive analysis, utilizing data collection techniques that included interviews, literature studies, observation, and documentation. Sampling through saturated sampling, namely all members of the Sido Rukun farming group who received fertilizer assistance of more than 2,000 kg, resulted in 35 respondents. Data analysis was carried out by calculating household income, household expenditure, energy sufficiency rate, share of food expenditure, and the degree of food security. The results showed that the average energy and protein consumption of cassava farming households did not meet the AKG standards set by the National Food and Nutrition Workshop. As many as 60% of households had an energy consumption level of less than 80% of the required amount, indicating an imbalance in access to food and energy. In addition, the share of food expenditure was relatively high, which has an impact on household food security, being relatively low. keyword: Energy Adequacy; Food Security; Food Expenditure Share; Households