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All Journal Jurnal Bisnis dan Manajemen Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship MEDIA MANAJEMEN JASA Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Bisnis Mahasiswa GEOGRAPHIA: Jurnal Pendidikan dan Penelitian Geografi Eastasouth Journal of Effective Community Services E-Jurnal Manajemen
Lambok Nababan
Institut Teknologi Dan Bisnis Tuban
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pemberdayaan Masyarakat Desa Jadi Geneng Kulon Tuban Melalui Pelatihan Strategi Pemasaran Dan Desain Logo Merek Di Era Digital Rohmatillah, Renzy Ayu; Safa'atin, Haya Nur; Nababan, Lambok
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.423

Abstract

Perkembangan digital marketing menjadikan peluang bagi pelaku UMKM dan masyarakat. Tetapi, masih terdapat pelaku usaha dan masyarakat yang belum memahami mengenai peluang tersebut. Pengabdian ini bertujuan untuk melakukan pemberdayaan masyarakat khususnya di Desa Jadi Geneng Kulon Tuban yang berkaitan dengan strategi pemasaran dan desain logo merek di era digital. Dengan menggunakan pedekatan partisipatif, aplikatif, dan bertahap, sehingga mampu memastikan bahwa seluruh tahapan dapat dilaksanakan dengan baik, terukur, dan berkelanjutan. Hasil pengabdian yang dilaksanakan di Desa Jadi Geneng Kulon Tuban yakni mampu meningkatkan pengetahuan strategi pemasaran di era digital dan peningkatan keterampilan dalam penerapan desain logo merek melalui aplikasi Canva.
How Does Financial Self-Efficacy Affect Financial Behavior and Financial Well-Being? Evidence from a Gender Perspective Lambok Nababan; Jhason Kristian Lee
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2641

Abstract

This study examines the influence of financial self-efficacy (FSE) on financial behavior and financial well-being, with a particular focus on gender differences. It investigates the extent to which individuals' confidence in their financial management skills influences behaviors such as budgeting and, in turn, their overall financial well-being. It emphasizes that individuals with higher FSE tend to make more informed financial decisions, which in turn result in greater financial security. The study also examines the differential impacts of FSE on men and women, revealing that women are more profoundly affected by their financial self-confidence in financial management and in attaining enhanced financial well-being than men. These findings indicate the need for gender-sensitive financial education programs to empower women, especially in long-term financial planning and investing. The study also suggests that improving FSE through targeted financial education programs can lead to better financial management for both men and women, while considering cultural and social factors.
PREFERRED LEADERSHIP STYLES FOR MILLENIALS GENERATION: A LITERATURE REVIEW Lambok Nababan; Jhason Kristian Lee; Moh. Ali Al Kafit; M Firman Felani Hidayatullah
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1318

Abstract

Each organization is expected to have a leader who is able to adapt his leadership style to the loyalty of the generations in the organization so that his leadership is considered the best leadership style. In this research, there are various leadership styles that are considered the closest to the millennial generation. The purpose of this research is to examine the ideal leadership style for the millennial generation. The types of leadership styles examined in this study are participative, adaptive, transformational, ethical/moral and laissez-faire leadership styles which were identified as the most prevalent styles and were assessed to explore how leadership styles approach the millennial generation. This research fills a gap in the literature and can provide guidance to leaders, with respect to each generation's preference for a particular leadership style. This research is a type of qualitative research with descriptive analysis techniques where this research uses literacy studies or literature reviews from various sources such as journals and books. The results of this study conclude that millennials have modern values and believe in treating everyone equally, despite the desire to be the center of attention to grab attention the show.
SIKAP KONSUMEN SEBAGAI MEDIATOR PENGARUH SOSIAL TERHADAP KEPUTUSAN PEMBELIAN DARING Lambok Nababan; Saut Maruli Tua Pandiangan
E-Jurnal Manajemen Vol. 15 No. 9 (2026)
Publisher : Program Studi Sarjana Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i9.p04

Abstract

Penelitian ini menganalisis pengaruh teman sebaya dan kelompok referensi terhadap keputusan pembelian online pemuda perdesaan di Jawa Timur, Indonesia, dengan sikap konsumen sebagai mediator. Berbasis pada Teori Perilaku Terencana (TPB), penelitian ini menggunakan pendekatan kuantitatif eksplanatori melalui survei daring pada konsumen pedesaan usia 20-25 tahun pengguna Shopee dan Tokopedia. Data dianalisis dengan PLS-SEM. Hasil menunjukkan bahwa teman sebaya berpengaruh positif terhadap sikap konsumen dan keputusan pembelian, sedangkan sikap konsumen juga berpengaruh positif terhadap keputusan pembelian. Kelompok referensi tidak berpengaruh signifikan terhadap sikap, tetapi berpengaruh langsung terhadap keputusan pembelian. Sikap konsumen hanya memediasi sebagian pengaruh teman sebaya, namun tidak memediasi pengaruh kelompok referensi. Temuan ini menegaskan bahwa pengaruh sosial bekerja secara heterogen. Teman sebaya membentuk sikap yang mendorong pembelian, sedangkan kelompok referensi memengaruhi keputusan secara langsung melalui norma atau ekspektasi sosial. Secara praktis, e-commerce perlu menguatkan referral, testimoni, ulasan pengguna, promosi komunitas, serta pengalaman belanja yang aman dan mudah.   This study analyzes the influence of peers and reference groups on online purchasing decisions among rural youth in East Java, Indonesia, with consumer attitude as a mediating variable. Grounded in the Theory of Planned Behavior, this study employs an explanatory quantitative approach using online survey data from rural consumers aged 20-25 who use platforms such as Shopee and Tokopedia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that peer influence has a positive effect on consumer attitude and purchasing decisions, while consumer attitude also positively affects purchasing decisions. Reference groups do not significantly affect consumer attitude, but they have a direct effect on purchasing decisions. Consumer attitude partially mediates the relationship between peer influence and purchasing decisions but does not mediate the effect of reference groups. These findings indicate that social influence operates heterogeneously. Peers shape attitudes that encourage purchases, whereas reference groups tend to influence decisions directly through social norms or expectations. Practically, e-commerce businesses should strengthen peer-based strategies such as referrals, testimonials, user reviews, and community promotions, while improving a safe and easy online shopping experience.
Co-Authors Agus Andiyono Al Kafit, Moh. Ali Al Khafit, Moh. Ali Ariyanto, Erlangga Joko Dyah Nurlaila Hidayatullah, M Firman Felani Jhason Kristian Lee Kholilurrohman, M. Lee, Jhason Kristian M Firman Felani Hidayatullah Moh. Ali Al Kafit Mustofa, Riza Rohmatillah, Renzy Ayu Safa'atin, Haya Nur Salasa, M. Ibnu Saut Maruli Tua Pandiangan Shofi, Fadhoilus Sholeh, Mochamad