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Pemberdayaan Masyarakat Desa Jadi Geneng Kulon Tuban Melalui Pelatihan Strategi Pemasaran Dan Desain Logo Merek Di Era Digital Rohmatillah, Renzy Ayu; Safa'atin, Haya Nur; Nababan, Lambok
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.423

Abstract

Perkembangan digital marketing menjadikan peluang bagi pelaku UMKM dan masyarakat. Tetapi, masih terdapat pelaku usaha dan masyarakat yang belum memahami mengenai peluang tersebut. Pengabdian ini bertujuan untuk melakukan pemberdayaan masyarakat khususnya di Desa Jadi Geneng Kulon Tuban yang berkaitan dengan strategi pemasaran dan desain logo merek di era digital. Dengan menggunakan pedekatan partisipatif, aplikatif, dan bertahap, sehingga mampu memastikan bahwa seluruh tahapan dapat dilaksanakan dengan baik, terukur, dan berkelanjutan. Hasil pengabdian yang dilaksanakan di Desa Jadi Geneng Kulon Tuban yakni mampu meningkatkan pengetahuan strategi pemasaran di era digital dan peningkatan keterampilan dalam penerapan desain logo merek melalui aplikasi Canva.
How Does Financial Self-Efficacy Affect Financial Behavior and Financial Well-Being? Evidence from a Gender Perspective Lambok Nababan; Jhason Kristian Lee
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2641

Abstract

This study examines the influence of financial self-efficacy (FSE) on financial behavior and financial well-being, with a particular focus on gender differences. It investigates the extent to which individuals' confidence in their financial management skills influences behaviors such as budgeting and, in turn, their overall financial well-being. It emphasizes that individuals with higher FSE tend to make more informed financial decisions, which in turn result in greater financial security. The study also examines the differential impacts of FSE on men and women, revealing that women are more profoundly affected by their financial self-confidence in financial management and in attaining enhanced financial well-being than men. These findings indicate the need for gender-sensitive financial education programs to empower women, especially in long-term financial planning and investing. The study also suggests that improving FSE through targeted financial education programs can lead to better financial management for both men and women, while considering cultural and social factors.
PREFERRED LEADERSHIP STYLES FOR MILLENIALS GENERATION: A LITERATURE REVIEW Lambok Nababan; Jhason Kristian Lee; Moh. Ali Al Kafit; M Firman Felani Hidayatullah
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1318

Abstract

Each organization is expected to have a leader who is able to adapt his leadership style to the loyalty of the generations in the organization so that his leadership is considered the best leadership style. In this research, there are various leadership styles that are considered the closest to the millennial generation. The purpose of this research is to examine the ideal leadership style for the millennial generation. The types of leadership styles examined in this study are participative, adaptive, transformational, ethical/moral and laissez-faire leadership styles which were identified as the most prevalent styles and were assessed to explore how leadership styles approach the millennial generation. This research fills a gap in the literature and can provide guidance to leaders, with respect to each generation's preference for a particular leadership style. This research is a type of qualitative research with descriptive analysis techniques where this research uses literacy studies or literature reviews from various sources such as journals and books. The results of this study conclude that millennials have modern values and believe in treating everyone equally, despite the desire to be the center of attention to grab attention the show.