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The The Influence of Environmental Concern on the Intention to Pay Green Zakat: An Integration of the Theory of Planned Behavior Kemas Ammar Amany; Nur Afifah; Ilzar Daud; Heriyadi; Ahmadi
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2072

Zakat has role strategic in distribution wealth and empowerment social, as well as potential support the development agenda sustainable development (SDGs) through draft green zakat. Although its potential big, realization zakat collection in Indonesia is still low. This study aims to analyze influence environmental concern to intention pay green zakat with integrate Theory of Planned Behavior (TPB) framework. Through approach quantitative PLS-SEM on 222 respondents, this study tested variables Subjective norm, attitude, and perceived behavioral control. Research results show that subjective norms, attitudes, and perceptions behavioral control influential positive and significant to intention pay green zakat. Meanwhile, environmental concerns No influential direct to intention, but rather through mediation full (full mediation) by variables attitude and perceived behavioral control. This finding confirms that concern ecological zakat payer new will transform become intention real If supported by attitude positive and perception convenience access technical. In conclusion, the success green zakat in Indonesia is not only depends on awareness environment society, but also on the ability institution in build literacy sustainability as well as provide infrastructure inclusive services to reduce obstacle behavior muzaki.

Determinants of Continuance Intention Toward ChatGPT Premium Among Indonesian University Students: An Information Systems Success Model Perspective for Higher Education Management Amaninda Jihan Nabila; Wenny Pebrianti; Giriati; Heriyadi; Harry Setiawan
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1892

The rapid adoption of generative artificial intelligence (GenAI) tools such as ChatGPT has significantly transformed digital learning practices in higher education; however, empirical evidence on students’ continuance intention toward subscription-based GenAI services remains limited. This study aims to examine the determinants of university students’ continuance intention to use ChatGPT Premium by adopting the Information Systems Success Model (ISSM) within the context of digital learning management. An online survey was conducted with 200 Indonesian university students who had used ChatGPT Premium for at least six months, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that system quality, information quality, and service quality have positive and significant effects on perceived usefulness and price fairness, which subsequently enhance students’ continuance intention. Mediation analysis confirms that perceived usefulness and price fairness significantly mediate the relationships between the three quality dimensions and continuance intention. These findings extend the application of the ISSM by positioning price fairness as a critical evaluative component in subscription-based GenAI services and provide managerial implications for higher education institutions in optimizing digital learning strategies through improved system performance, information reliability, and value-oriented service management to support the sustainable use of GenAI in academic settings.

Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia? Shemma Anggia Romanisti; Juniwati; Wenny Pebrianti; Heriyadi; Arman Jaya
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.984

The impact of this is that sales of beauty products can contribute significantly to a country's economy. Successful cosmetics companies can create jobs, pay taxes and contribute to economic growth. This can influence consumer preferences and provide companies with information about what the market is interested in. This study aims to determine the effect of electronic word of mouth and product quality on purchasing decisions mediated by brand image on Maybelline mascara products in Indonesia. The population in this study are people who have bought Maybelline mascara on TikTok social media at least twice. This study will use a causal design approach with Structural Equation Modeling (SEM) as a statistical approach to test constructs and hypotheses built with AMOS 24 statistical aids. The number of samples used in this study were 215 respondents who had bought Maybelline mascara on TikTok at least 2 times. The results of this study indicate that electronic word of mouth and product quality have a positive and significant effect on purchasing decisions mediated by brand image.

The Influence of Service Innovation and Brand Image on Customer Loyalty in the Indonesian Ride-Hailing Industry: English Anindita Ayu Listyanti; Heriyadi; Ramadania; Wenny Pebrianti; Ahmadi
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1501

The ride-hailing sector in Indonesia has experienced significant growth, making service innovation and brand reputation crucial for cultivating customer loyalty. This study investigates the effects of service marketing innovation and corporate brand image on customer satisfaction and their subsequent influence on customer loyalty. This research utilises survey data from 261 individuals across three major ride-hailing platforms—Grab, Gojek, and Maxim—employing SmartPLS 4.0 to evaluate the proposed relationships. The findings demonstrate that service marketing innovation and corporate brand image positively influence customer satisfaction, enhancing customer loyalty. Furthermore, trust and perceived value significantly impacted consumer satisfaction and loyalty, highlighting the essential importance of these factors in maintaining competitive advantage in the ride-hailing industry. The study suggests firms must prioritise innovative service strategies and strong brand positioning to foster lasting customer loyalty.

The Influence of Live Streaming, Flash Sale, and Free Shipping Programs on Generation Z’s Impulsive Buying with Positive Emotion as the Role of Meditating Daffa Fernanda Aqsa; Titik Rosnani; Wenny Pebrianti; Ramadania; Heriyadi
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1510

The rapid growth of e-commerce has revolutionized consumer behavior, especially among Generation Z. who are highly engaged with digital platforms and interactive shopping experiences. This study examines the influence of live streaming, flash sales, and free shipping programs on impulsive buying behavior, with positive emotion serving as a meditating factor. Using data acquired from 326 Generation Z consumers through an online questionnaire, the research used Structural Equation Modeling (SEM) to investigate the correlations between these variables. The findings reveal that all three marketing strategies—live streaming, flash sales, and free shipping—significantly influence impulsive buying. Positive emotion plays a critical meditating role, enhancing the effect of these strategies on spontaneous purchases. Live streaming was found to be the most influential, generating strong emotional responses that drive impulsive buying, followed by flash sales and free shipping. These results offer valuable insights for e-commerce retailers aiming to engage Generation Z through emotionally driven marketing strategies. The study underscores the importance of leveraging positive emotional triggers to increase consumer engagement and impulsive buying behavior in the digital marketplace.

Determinants of Personal Financial Distress: Testing the Interaction Effect of Financial Self-efficacy Cinthia Angelica; Heriyadi; Wendy; Giriati; Mustaruddin
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1514

Several students face financial distress that impacts their performance, mental health, academic progress, and difficulty achieving their financial obligations. Some factors, such as differential needs, cause females to have higher levels of personal financial distress than males. Financial Literacy affects the level of personal financial distress among undergraduate students. Lack of financial Literacy, uncertain income, and excessive anxiety can cause some mistakes in making financial decisions and end up with personal financial distress. This study aims to ascertain correlation between gender, income, anxiety, financial literacy and personal financial distress, and examines the moderating effect of financial self-efficacy. This study using quantitative research methodology, the data was tested using SPSS software. The findings of this study indicate that low income, anxiety, and financial literacy significantly affect personal financial distress. financial self-efficacy only moderates the relationship between financial literacy and personal financial distress. Undergraduate students with high financial literacy supported with high financial self-efficacy can reduce their risk of experiencing personal financial distress. Educational institutions can use these findings to design financial education programs to improve student welfare. This study is limited by the sample may not represent the wider population. For future researchers are recommended to using a larger scope of respondents and more predictors.

Marketing Ethics and Negative e-WOM as Predictors of Switching Intention: The Mediating Role of Customer Trust in a Black Campaign Context Dila Novita Sari; Heriyadi; Helma Malini; Bintoro Bagus Purmono; Ahmadi
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.3119

The rapid growth of the beauty industry has intensified digital marketing competition, while unethical marketing practices may negatively influence consumer perceptions and brand relationships. Allegations of a Black Campaign involving White Inc have generated Negative electronic word of mouth (Negative e-WOM), potentially undermining Customer Trust and increasing Switching Intention. This study aims to examine the effects of Marketing Ethics and Negative e-WOM on Switching Intention, with Customer Trust as a mediating variable. A quantitative approach was employed using purposive sampling to collect data from 200 respondents who were familiar with the Black Campaign issue and exposed to related marketing information and Negative e-WOM. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that Marketing Ethics positively affects Customer Trust and negatively affects Switching Intention, whereas Negative e-WOM negatively affects Customer Trust and positively affects Switching Intention. Customer Trust also negatively affects Switching Intention and significantly mediates the relationships between Marketing Ethics, Negative e-WOM, and Switching Intention. These findings imply that ethical marketing practices and effective management of Negative e-WOM are important for maintaining consumer trust and reducing switching tendencies.

Environmental Awareness and Sustainable Fashion Purchase Intention: The Roles of Attitude, Social Norms, Behavioral Control, and Generational Differences Soraya Nabila Auliyah; Heriyadi; Ana Fitriana; Nur Afifah; Ahmadi
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.3127

The global fashion industry contributes substantially to greenhouse gas emissions and textile waste, while increasing environmental awareness does not always translate into sustainable fashion purchase intention. This study examines the effects of Environmental Awareness, Attitude, Subjective Norms, and Perceived Behavioral Control on sustainable fashion purchase intention and investigates differences between Generations Y and Z. A quantitative causal-associative design was employed using questionnaire data from 200 respondents aged 17–45 years. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (MGA) with SmartPLS 4.0. The results show that Environmental Awareness positively and significantly affects Attitude, while Attitude, Subjective Norms, and Perceived Behavioral Control positively affect sustainable fashion purchase intention, with Perceived Behavioral Control showing the strongest effect. Attitude also significantly mediates the relationship between Environmental Awareness and purchase intention. MGA reveals significant generational differences in the effects of Environmental Awareness on Attitude and Subjective Norms on purchase intention, with stronger effects among Generation Y. However, the effects of Attitude, Perceived Behavioral Control, and the mediating role of Attitude do not differ significantly between generations. The findings highlight the importance of improving accessibility and affordability while considering generational differences in sustainable fashion marketing strategies.

Unraveling Digital Wallet Migration: A Push–Pull–Mooring Analysis of Switching Intentions among LinkAja Users Satya Kusuma; Heriyadi; Ana Fitriana; Nur Afifah; Ahmadi
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.3164

Understanding customer churn in digital payment platforms is essential for maintaining competitive advantage, particularly regarding how user dissatisfaction, competitor alternatives, and switching barriers influence consumer retention. This study aims to examine the relationship between application dissatisfaction and alternative attractiveness toward switching intention, while analyzing the moderating role of switching cost among LinkAja users. A quantitative approach with a causal design was applied, utilizing data collected from 250 respondents selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software. The findings reveal that application dissatisfaction strongly drives switching intention, whereas alternative attractiveness shows no significant impact. Furthermore, switching costs weaken the effect of alternative attractiveness on switching intention, but do not moderate the dissatisfaction-switching link. Strategically, platform providers must prioritize resolving core usability issues and enhancing user experience to prevent customer migration, rather than focusing merely on competing with alternative service providers.

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