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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan JURNAL ILMIAH MANAJEMEN & BISNIS KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Maslahah: Jurnal Pengabdian Masyarakat ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Prosiding Seminar Nasional Universitas Serambi Mekkah Journal of International Conference Proceedings
Hafni, Roswita
Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Sumatera Utara
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Antaseden Kepuasan dan Loyalitas Penumpang Maskapai Penerbangan Low Cost Carrier di Indonesia Raihanah Daulay; Roswita Hafni; Satria Mirsya Affandy Nasution
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11725

Abstract

Purpose - The purpose of this study was to formulate a model of passenger satisfaction and loyalty for Low Cost Carrier Airlines in IndonesiaMethodology - This type of research can be classified as causal research. This research was conducted in several big cities in Indonesia. Data collection was carried out by distributing questionnaires to respondents via the Google Form which was distributed using the WhatsApp application. In this study, the sample size was 250 passengers. The data analysis method used is Structural Equation Modeling (SEM) with LISREL 8.80 software.Findings - The results of the study show that Service Quality, Price, and Brand Image have a positive and significant effect on Trust. Service Quality, Price, and Brand Image have a positive and significant effect on Satisfaction. Service Quality, Price, Brand Image, trust and satisfaction have a positive and significant effect on Loyalty. Furthermore, there is the influence of Service Quality on Satisfaction through the Trust variable, there is the Effect of Price on Satisfaction through the Trust variable, there is the influence of Brand Image on Satisfaction through the Trust variable and there is the influence of Trust on Loyalty through the Satisfaction variable.Originality/Novelty - The research model uses five (5) variables and applies the concept of mediation, where each relationship in the research model is analyzed with SEM-Lisrel.Implications - This study has shown that trust and satisfaction have a mediating effect on the significant effect of Service Quality, Price, and Brand Image on loyalty. Starting from the results of this study, the recommendations for further research are to try to analyze or use the variables trust and satisfaction as independent variables, not as mediating variables.
ANALISIS PERMINTAAN KONSUMSI KEDELAI DI INDONESIA Roswita Hafni; Prawidiya Hariani RS; Dara Rezeki
Prosiding Seminar Nasional USM Vol 3, No 1 (2022): SEMNAS MULTIDISIPLIN ILMU
Publisher : Universitas Serambi Mekkah

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Abstract

Permintaan akan bahan pangan dari tahun ke tahun di Indonesia semakin meningkat, khususnya bahan pangan utama karbohidrat seperti padi, jagung, dan kedelai. Kebutuhan kedelai dapat ditinjau dari penggunaannya sebagai bahan baku bagi industri maupun para perajin usaha, jumlah kedelai yang dipakai setiap produksi menjadi total jumlah kedelai yang harus tersedia. Hal ini menimbulkan adanya kesenjangan antara peningkatan konsumsi kedelai dengan penurunan produksi kedelai yang dihasilkan dalam negeri yang mengakibatkan kekurangan stok kedelai nasional. Meningkatnya jumlah konsumsi terhadap kedelai menyebabkan terjadinya peningkatan terhadap permintaan kedelai. Penelitian ini bertujuan untuk melakukan estimasi dan membuktikan bagaimana variabel-variabel harga kedelai (HK), harga daging ayam (HDA), jumlah penduduk (JP), dan pendapatan perkapita (PP) dalam mempengaruhi permintaan kedelai di Indonesia (PK). Data yang digunakan dalam penelitian ini adalah data time series pada tahun 2012-2021 dan mengunakan software E-views untuk menganalisis data mengunakan regresi linier berganda. Hasil penelitian ini menunjukan bahwa harga daging ayam (HDA) dan pendapatan perkapita (PP) berpengaruh positif dan signifikan dengan permintaan kedelai di Indonesia, sedangkan harga kedelai (HK) dan jumlah penduduk (JP) berpengaruh negatif dan tidak signifikan terhadap permintaan kedelai di Indonesia (PK). Kata kunci: Harga; Kedelai; Pendapatan; Penduduk; Permintaan
Analysis of Village Direct Cash Assistance Transfer Payments in Asahan District North Sumatera Hafni, Roswita; Fadli, Hafiz
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2815

Abstract

The impact of the Covid-19 pandemic on the national economy is carried out by taking fiscal and monetary policies to allocate State Budget (APBN) funds for economic recovery. The purpose of this study was to evaluate the benefits of Direct Cash Transfer (BLT) and Village Cash Intensive Labor in Asahan Regency, North Sumatra. The data used in this study are primary and secondary data, with descriptive analysis techniques. The realization of the Village Fund is a follow-up to the government's program to develop and strengthen regions and villages aimed at improving welfare and equitable development through improving public services, advancing the economy, overcoming development gaps between villages and strengthening communities as subjects of development. In the pandemic era, economic growth has decreased, thus affecting the household economy. Village Fund Cash Transfer and Village Cash Intensive Assistance are assistance in the form of money and work to beneficiary families in the Village sourced from Village Funds to reduce the impact of the Covid-19 pandemic
Analysis of Village Direct Cash Assistance Transfer Payments in Asahan District North Sumatera Hafni, Roswita; Fadli, Hafiz
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2815

Abstract

The impact of the Covid-19 pandemic on the national economy is carried out by taking fiscal and monetary policies to allocate State Budget (APBN) funds for economic recovery. The purpose of this study was to evaluate the benefits of Direct Cash Transfer (BLT) and Village Cash Intensive Labor in Asahan Regency, North Sumatra. The data used in this study are primary and secondary data, with descriptive analysis techniques. The realization of the Village Fund is a follow-up to the government's program to develop and strengthen regions and villages aimed at improving welfare and equitable development through improving public services, advancing the economy, overcoming development gaps between villages and strengthening communities as subjects of development. In the pandemic era, economic growth has decreased, thus affecting the household economy. Village Fund Cash Transfer and Village Cash Intensive Assistance are assistance in the form of money and work to beneficiary families in the Village sourced from Village Funds to reduce the impact of the Covid-19 pandemic
Pemanfaatan Lahan Tidur Untuk Budidaya Kedelai Menuju Potensi Ekonomi Berkelanjutan Di Desa Sulkam, Kabupaten Langkat Risky, Marshanda Sintia; Meizani, Anisa Meizani; Putri, Cici Amelia; Lesmana, Rivaldi; Panjaitan, Fahruza Rio Zilino; Sinuraya, Rizky Rahmananda; Ginting, Alvin; Ranita, Sylvia Vianty; Tanjung, Hasrudy; Hafni, Roswita
Maslahah: Jurnal Pengabdian Masyarakat Vol 6, No 3 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v6i3.12717

Abstract

Sulkam Village is a forest village that still faces challenges in food security and community economic independence. Most residents rely heavily on palm oil and timber, whose prices fluctuate. However, the village boasts two hectares of unused land with the potential for productive use. Therefore, the “Tani Kedelai Ladang Harapan” (Hopeful Field Soybean Farming) program, implemented through community service activities, aims to diversify agricultural businesses and strengthen food security. The goal of this program is to provide the Sulkam Village community with the understanding and skills to utilize unused land through soybean cultivation and processing into value-added tempeh. The program’s methods include outreach, technical cultivation training, hands-on practice in hygienic tempeh production, and simple entrepreneurial mentoring. Results indicate an 80% increase in community skills in understanding soybean cultivation techniques and the tempeh production process. Furthermore, the program has successfully raised community awareness of the importance of agricultural business diversification and the potential for a sustainable economy based on local food. Therefore, the “Tani Kedelai Ladang Harapan” program can be a concrete step in improving the economy of the Sulkam Village community while strengthening the independence of forest villages through a sustainable bioeconomy.
Co-Authors Ahmad Rozali Ahmad Rozali Almira Thalita Dani Iskandar Dara Rezeki Erike Dwi Nanda Fadli, Hafiz Ginting, Alvin Hasrudy Tanjung, Hasrudy Jasman Saripuddin Hasibuan Lailan Safina Hasibuan Lesmana, Rivaldi Lily Suhafni Lubis Meizani, Anisa Meizani Panjaitan, Fahruza Rio Zilino Pino Riza Prawidiya Hariani RS Prawidya Hariani RS Putri, Cici Amelia Raihanah Daulay Risky, Marshanda Sintia Satria Mirsya Affandy Nasution Sinuraya, Rizky Rahmananda Sylvia Vianty Ranita Yuslia Lailia Insani Yusnandar, Willy Zulia Hanum