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Antaseden Kepuasan dan Loyalitas Penumpang Maskapai Penerbangan Low Cost Carrier di Indonesia Raihanah Daulay; Roswita Hafni; Satria Mirsya Affandy Nasution
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11725

Purpose - The purpose of this study was to formulate a model of passenger satisfaction and loyalty for Low Cost Carrier Airlines in IndonesiaMethodology - This type of research can be classified as causal research. This research was conducted in several big cities in Indonesia. Data collection was carried out by distributing questionnaires to respondents via the Google Form which was distributed using the WhatsApp application. In this study, the sample size was 250 passengers. The data analysis method used is Structural Equation Modeling (SEM) with LISREL 8.80 software.Findings - The results of the study show that Service Quality, Price, and Brand Image have a positive and significant effect on Trust. Service Quality, Price, and Brand Image have a positive and significant effect on Satisfaction. Service Quality, Price, Brand Image, trust and satisfaction have a positive and significant effect on Loyalty. Furthermore, there is the influence of Service Quality on Satisfaction through the Trust variable, there is the Effect of Price on Satisfaction through the Trust variable, there is the influence of Brand Image on Satisfaction through the Trust variable and there is the influence of Trust on Loyalty through the Satisfaction variable.Originality/Novelty - The research model uses five (5) variables and applies the concept of mediation, where each relationship in the research model is analyzed with SEM-Lisrel.Implications - This study has shown that trust and satisfaction have a mediating effect on the significant effect of Service Quality, Price, and Brand Image on loyalty. Starting from the results of this study, the recommendations for further research are to try to analyze or use the variables trust and satisfaction as independent variables, not as mediating variables.

ANALISIS PERMINTAAN KONSUMSI KEDELAI DI INDONESIA Roswita Hafni; Prawidiya Hariani RS; Dara Rezeki
Prosiding Seminar Nasional USM Vol 3, No 1 (2022): SEMNAS MULTIDISIPLIN ILMU
Publisher : Universitas Serambi Mekkah

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Permintaan akan bahan pangan dari tahun ke tahun di Indonesia semakin meningkat, khususnya bahan pangan utama karbohidrat seperti padi, jagung, dan kedelai. Kebutuhan kedelai dapat ditinjau dari penggunaannya sebagai bahan baku bagi industri maupun para perajin usaha, jumlah kedelai yang dipakai setiap produksi menjadi total jumlah kedelai yang harus tersedia. Hal ini menimbulkan adanya kesenjangan antara peningkatan konsumsi kedelai dengan penurunan produksi kedelai yang dihasilkan dalam negeri yang mengakibatkan kekurangan stok kedelai nasional. Meningkatnya jumlah konsumsi terhadap kedelai menyebabkan terjadinya peningkatan terhadap permintaan kedelai. Penelitian ini bertujuan untuk melakukan estimasi dan membuktikan bagaimana variabel-variabel harga kedelai (HK), harga daging ayam (HDA), jumlah penduduk (JP), dan pendapatan perkapita (PP) dalam mempengaruhi permintaan kedelai di Indonesia (PK). Data yang digunakan dalam penelitian ini adalah data time series pada tahun 2012-2021 dan mengunakan software E-views untuk menganalisis data mengunakan regresi linier berganda. Hasil penelitian ini menunjukan bahwa harga daging ayam (HDA) dan pendapatan perkapita (PP) berpengaruh positif dan signifikan dengan permintaan kedelai di Indonesia, sedangkan harga kedelai (HK) dan jumlah penduduk (JP) berpengaruh negatif dan tidak signifikan terhadap permintaan kedelai di Indonesia (PK). Kata kunci: Harga; Kedelai; Pendapatan; Penduduk; Permintaan

Analysis of Village Direct Cash Assistance Transfer Payments in Asahan District North Sumatera Hafni, Roswita; Fadli, Hafiz
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2815

The impact of the Covid-19 pandemic on the national economy is carried out by taking fiscal and monetary policies to allocate State Budget (APBN) funds for economic recovery. The purpose of this study was to evaluate the benefits of Direct Cash Transfer (BLT) and Village Cash Intensive Labor in Asahan Regency, North Sumatra. The data used in this study are primary and secondary data, with descriptive analysis techniques. The realization of the Village Fund is a follow-up to the government's program to develop and strengthen regions and villages aimed at improving welfare and equitable development through improving public services, advancing the economy, overcoming development gaps between villages and strengthening communities as subjects of development. In the pandemic era, economic growth has decreased, thus affecting the household economy. Village Fund Cash Transfer and Village Cash Intensive Assistance are assistance in the form of money and work to beneficiary families in the Village sourced from Village Funds to reduce the impact of the Covid-19 pandemic

Analysis of Village Direct Cash Assistance Transfer Payments in Asahan District North Sumatera Hafni, Roswita; Fadli, Hafiz
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2815

The impact of the Covid-19 pandemic on the national economy is carried out by taking fiscal and monetary policies to allocate State Budget (APBN) funds for economic recovery. The purpose of this study was to evaluate the benefits of Direct Cash Transfer (BLT) and Village Cash Intensive Labor in Asahan Regency, North Sumatra. The data used in this study are primary and secondary data, with descriptive analysis techniques. The realization of the Village Fund is a follow-up to the government's program to develop and strengthen regions and villages aimed at improving welfare and equitable development through improving public services, advancing the economy, overcoming development gaps between villages and strengthening communities as subjects of development. In the pandemic era, economic growth has decreased, thus affecting the household economy. Village Fund Cash Transfer and Village Cash Intensive Assistance are assistance in the form of money and work to beneficiary families in the Village sourced from Village Funds to reduce the impact of the Covid-19 pandemic

Pemanfaatan Lahan Tidur Untuk Budidaya Kedelai Menuju Potensi Ekonomi Berkelanjutan Di Desa Sulkam, Kabupaten Langkat Risky, Marshanda Sintia; Meizani, Anisa Meizani; Putri, Cici Amelia; Lesmana, Rivaldi; Panjaitan, Fahruza Rio Zilino; Sinuraya, Rizky Rahmananda; Ginting, Alvin; Ranita, Sylvia Vianty; Tanjung, Hasrudy; Hafni, Roswita
Maslahah: Jurnal Pengabdian Masyarakat Vol 6, No 3 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v6i3.12717

Sulkam Village is a forest village that still faces challenges in food security and community economic independence. Most residents rely heavily on palm oil and timber, whose prices fluctuate. However, the village boasts two hectares of unused land with the potential for productive use. Therefore, the “Tani Kedelai Ladang Harapan” (Hopeful Field Soybean Farming) program, implemented through community service activities, aims to diversify agricultural businesses and strengthen food security. The goal of this program is to provide the Sulkam Village community with the understanding and skills to utilize unused land through soybean cultivation and processing into value-added tempeh. The program’s methods include outreach, technical cultivation training, hands-on practice in hygienic tempeh production, and simple entrepreneurial mentoring. Results indicate an 80% increase in community skills in understanding soybean cultivation techniques and the tempeh production process. Furthermore, the program has successfully raised community awareness of the importance of agricultural business diversification and the potential for a sustainable economy based on local food. Therefore, the “Tani Kedelai Ladang Harapan” program can be a concrete step in improving the economy of the Sulkam Village community while strengthening the independence of forest villages through a sustainable bioeconomy.

Potensi Ekowisata Mangrove Muara Baimbai dalam Meningkatkan Pendapatan Masyarakat Desa Sei Nagalawan Kabupaten Serdang Bedagai Hafni, Roswita; Elvira Sandi, Distia
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 25, No 2 (2025)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v25i2.27894

The mangrove forest rehabilitation program by the Ministry of Environment and Forestry can support ecosystem recovery and increase community income through mangrove tree planting, conservation area management, as well as mangrove-based training and education. The development of mangrove-based ecotourism can be a key driver in boosting the economic growth of coastal areas. The Mangrove Ecotourism of the Muara Baimbai Forest Farmers Group in Sei Nagalawan Village not only has great potential to be developed, but also plays an important role as an alternative source of income for the local community. This study aims to analyze the contribution of Muara Baimbai mangrove ecotourism to the income of the community, with the majority of residents depending on the marine capture fisheries sector. Data were collected through in-depth interviews with 30 families and members of the Forest Farmers Group (KTH) as the main managers of the ecotourism, participatory observation, questionnaires, documentation, and focused group discussions (FGD). The results of the study show that the presence of ecotourism has a positive economic impact on the community, creates new job opportunities, and promotes the development of local ingredient-based culinary products. Local natural tourism products include mackerel fish crackers and jeruju chips, which are made directly by the Sejati Women’s Group. This delicacy has a distinctive flavor and has become one of the favorite souvenirs for tourists. This ecotourism also promotes environmental conservation awareness, particularly the planting and protection of mangrove forests. The role of the Forest Farmers Group (KTH) is very significant in managing, developing, and involving the local community in sustainable tourism activities. This study recommends strengthening the institutional capacity of the Forest Farmers Group and promoting ecotourism more broadly to improve the welfare of the village community.

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