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ARABICA COFFEE PROCESSED PRODUCT DEVELOPMENT STRATEGY IN CENTRAL ACEH DISTRICT Fadli; Emmia Tambarta Kembaren; Khairul Akbar; Aulia Rahman; Ahmad Alwi Piliang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 6 (2022): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i6.605

Abstract

Gayo coffee is quite famous in the world because it has a distinctive aroma and enjoyment and if it is cupped or taste tested . Aspects of coffee marketing can be viewed in terms of the type of commodity, actors, supply and demand. In general, the types of coffee marketing products are: (a) coffee grain /labui; (b) arabica coffee beans; (c) coffee grounds, and (d) other processed products. Central Aceh Regency generally produces coffee in the form of Arabica coffee beans (Green bean) while nowadays, the conditions of competition are getting tighter where each country develops their coffee processed products. The strategy for developing Arabica coffee commodities today is expected to be no longer how to increase production, but how a commodity can be processed so that added value is obtained from the processing process. The development of added value in coffee commodities is expected to produce diversified processed coffee products, such as roasted coffee, instant coffee, coffee mix, decaffeinated coffee, soluble coffee, coffee beer (coffee beer), ice coffee which has an important meaning, because it can become a leading commodity that have high competitiveness in the international market. This research was conducted in Central Aceh District. This is because Central Aceh Regency is the main location for processing coffee products in Aceh Province . The research method used is descriptive quantitative research method. The data collection method used was in-depth interviews with several key persons, namely: the trade department, the agriculture office, coffee expert staff, Gayo arabica coffee farmers and four coffee agroindustry green been and coffee powder which has the largest export quota in Bener Meriah Regency, namely KBQB Baburrayyan, Cooperative Oro Coffee, and PT Olam Coffee. The data analysis method used to calculate the added value is the Hayami method. This research resulted in TKT 1 with the output target in the form of (1) scientific publications in index international research journals crossreff with the status accepted, (2) HKI research reports with the status granted, (3) publication of activities in print or online media.
THE ANALYSIS OF EXPORT COMPETITIVENESS ON INDONESIA'S PALM OIL, COCOA AND COFFEE COMMODITIES IN INTERNATIONAL MARKETS Khairul Akbar; Sukardi; Ahmad albar tanjung; Sirojuzilam; Irsad
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1735

Abstract

Agricultural commodities that are competitive in the international market are divided into three groups: plantation, food crops and forestry. The commodities with the greatest export potential within the plantation sector are coconut, coffee, cocoa and palm oil. Nevertheless, the lack of processing facilities for palm oil, coffee and cocoa means that Indonesia is unable to export finished products to overseas markets. Furthermore, these three commodities also encounter processing issues that fail to meet international standards, which can diminish their competitiveness. This study aims to investigate the competitiveness of a country in the international market. The data utilized in this study is secondary data. Secondary data were obtained from the Central Statistics Agency, the FOA website, and the UNCOMTRADE website. The data analysis employed qualitative analysis methods to assess the competitive advantage of Indonesian coffee, cocoa and palm oil commodities in the international market. The results indicated that, overall, the competitiveness of these commodities to destination countries was satisfactory, as evidenced by the RCA value exceeding 1. However, the cocoa commodity exhibited a competitiveness score below 1 when assessed against the United States.