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PENYULUHAN KRITERIA KELAYAKAN USAHA SARUNG TENUN GOYOR KABUPATEN PEMALANG DENGAN PERSPEKTIF KEUANGAN DAN PASAR SERTA PROSES PRODUKSI Nasyita Vivi Amalia; Risal Ngizudin; Bekti Nugrahadi; Putty Alamanda; Nendi Setiawan
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): Rambideun: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i1.2390

Woven fabrics as Indonesian cultural heritage needs to be preserved because they still have high value in the world community. One of them is the Goyor Woven Sarong which is a superior product for the creative economy of the Pemalang Regency. This community service activity aimed to determine the financial condition of the Goyor Woven Sarong industry, assess and develop product marketing strategies, and improve existing production systems. Counseling was carried out by providing appropriate material to real conditions in the Goyor Woven Sarong industry. These real conditions were obtained from observations by the team before the counseling was carried out. The delivery of material related to economic, market and production aspects needs to be emphasized considering increasingly tight business competition. The results of the implementation of this activity were the assessment and preparation of sales strategies for Goyor Pemalang Woven Sarongs. Thus, with this outreach activity it is hoped that sales will increase and be able to compete with other competitors.

Penggunaan Analisis SWOT pada Skenario Baru Pengisian Daya untuk Kendaraan Listrik Bekti Nugrahadi; Nasyita Vivi Amalia; Isna Nugraha; Erna Indriastiningsih
Tekinfo: Jurnal Ilmiah Teknik Industri dan Informasi Vol 11 No 2 (2023)
Publisher : Program Studi Teknik Industri Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/tekinfo.v11i2.1823

The number of electric vehicles in Indonesia is currently increasing. One of the problems that hinder the development of electric vehicles is the long charging time. Various ways have been done to overcome the problem of long charging times, including swapping batteries, but this is still not applicable to all types of electric vehicles in Indonesia. Electric vehicle charging facilities in Indonesia are still limited, so there is a need for a good business strategy to minimize queues and uncertainty in waiting times by customers. This study discusses the business schemes of several ways of charging electric vehicles in Indonesia and examines the advantages and disadvantages of each business scheme using SWOT analysis. The strategy in the SWOT analysis focuses on increasing promotion and education to the public, increasing services and the number of charging station locations, setting competitive prices, and expanding partnerships.

PENYULUHAN KRITERIA KELAYAKAN USAHA SARUNG TENUN GOYOR KABUPATEN PEMALANG DENGAN PERSPEKTIF KEUANGAN DAN PASAR SERTA PROSES PRODUKSI Nasyita Vivi Amalia; Ngizudin, Risal; Nugrahadi, Bekti; Alamanda, Putty; Setiawan, Nendi
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): Rambideun: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i1.2390

Woven fabrics as Indonesian cultural heritage needs to be preserved because they still have high value in the world community. One of them is the Goyor Woven Sarong which is a superior product for the creative economy of the Pemalang Regency. This community service activity aimed to determine the financial condition of the Goyor Woven Sarong industry, assess and develop product marketing strategies, and improve existing production systems. Counseling was carried out by providing appropriate material to real conditions in the Goyor Woven Sarong industry. These real conditions were obtained from observations by the team before the counseling was carried out. The delivery of material related to economic, market and production aspects needs to be emphasized considering increasingly tight business competition. The results of the implementation of this activity were the assessment and preparation of sales strategies for Goyor Pemalang Woven Sarongs. Thus, with this outreach activity it is hoped that sales will increase and be able to compete with other competitors.

Implementasi Aquasmart And Wastewater Treatment Guna Meningkatkan Hasil Produksi pada Budidaya Ikan Bumdes Bio Avicenna Abyudaya Kabupaten Pekalongan Elvinda Bendra Agustina; M. Rudi Fanani; Nasyita Vivi Amalia; Jessika Artamevira; Khusfiatul Kholisah
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v4i4.6502

The activities are based on the issues by the community in Api-Api village regarding the management of fish and shrimp ponds. These issues include the high cost of pond cultivation, inefficient feed provision, leading to wastefulness and a decrease in the Feed Conversion Ratio (FCR). Additionally, the liquid waste from the cultivation process has not been optimally utilized or managed, resulting in environmental pollution when disposed of directly, and many fish/shrimp dying due to poor water quality. Efforts have been made to provide solutions using the Aquasmart technology system: Smart Feeder Innovation and Water Quality Monitoring IoT (Internet of Things) and biofiltration technology with natural material wastewater treatment as a solution to the wastewater problems caused by feed materials and fish/shrimp waste.The activities were implemented in stages, starting with socializing and introducing the Aquasmart system and the use of simple biofilter wastewater treatment at the house of the headman of Api-Api. After that, the implementation of the Aquasmart system was carried out directly at the ponds managed by BUMDes (Village-Owned Enterprise) together with BUMDes members and the pond management community. The result showed that the community and BUMDes members reached new knowledge and skills related to pond management technology for fish and shrimp. The satisfaction level of the participants in the socialization and implementation of the activities showed above 50%, that indicating the participants were satisfied with the activities. The technology provided is expected to reduce the issues in pond management.

MARKOV CHAIN ANALYSIS: UNDERSTANDING CHANGES IN CONSUMER INTEREST IN PURCHASING FOOD TYPES AS AN INITIAL STEP IN CULINARY BUSINESS DECISIONS Bekti Nugrahadi; Anita Oktaviana Trisna Devi; Agung Widiyanto Fajar Sutrisno; Yunita Primasanti; Nasyita Vivi Amalia
Jurnal Disprotek Vol. 17 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdpt.v17i1.8941

Indonesia features a diverse culinary landscape characterized by regional variations in ingredients, processing methods, and flavors. The culinary industry is expanding rapidly, with the creative economy making a substantial contribution to national GDP. Effective planning is essential for continued industry success. This study analyzed shifts in consumer interest in food selection as an initial step in culinary business decision-making. Markov analysis was employed to predict customer preferences, forecast future market trends, and calculate transition probability matrices and steady-state distributions. Analysis of data from 40 respondents indicated a significant shift in consumer preferences. Interest in heavy food menus, including chicken, duck, and seafood, declined substantially, approaching 0%. In contrast, cold drinks demonstrated continued growth and remained the dominant category at steady-state, accounting for 32.22%. These findings suggest that long-term consumption trends are likely to favor cold drinks, providing valuable insights for culinary entrepreneurs. ANALISIS RANTAI MARKOV UNTUK MENGETAHUI PERUBAHAN MINAT KONSUMEN DALAM PEMILIHAN JENIS MAKANAN SEBAGAI LANGKAH AWAL KEPUTUSAN BISNIS KULINERIndonesia memiliki kuliner yang beragam, terdapat banyak perbedaan dari setiap daerah dari segi bahan, cara pengolahan dan cita rasa. Industri kuliner saat ini berkembang sangat pesat dan merupakan sektor ekonomi kreatif yang berkontribusi signifikan terhadap PDB. Kesuksesan suatu usaha industri kuliner sangat bergantung pada perencanaan yang baik. Tujuan dari penelitian ini untuk menganalisis perubahan minat konsumen dalam pemilihan jenis makanan sebagai langkah awal pengambilan keputusan bisnis kuliner, Menggunakan pendekatan analisis Markov untuk memprediksi preferensi pelanggan dan tren pasar di masa yang akan datang. Serta menghitung matriks probabilitas transisis dan distribusi steady-state. Berdasarkan 40 orang responden, perhitungan menunjukkan pola perpindahan minat konsumen signifikan. Menu makanan berat seperti ayam dan bebek serta seafood cenderung mengalami penuruan minat mendekati 0%. Di sisi lain, minuman dingin menunjukkan persentase yang terus meningkat dan bertahan sebagai kategori dominan pada kondisi steady-state yaitu sebesar 32,22%. Hasil perhitungan tersebut memberikan pandangan bagi pelaku usaha kuliner bahwa tren konsumsi jangka panjang cenderung mengarah pada produk minuman dingin.

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