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All Journal Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Mantik Enrichment : Journal of Management Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Journal of Economics Development Issues Jurnal Ekonomi dan Bisnis MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Jurnal Ekonomi, Manajemen, Akuntansi
Melanny Methasari
Sekolah Tinggi Ilmu Ekonomi YAPAN
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Transformasi Digital dalam Manajemen SDM serta Dampaknya terhadap Produktivitas dan Kepuasan Pegawai Sulastri Sulastri; Melanny Methasari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7150

Abstract

Transformasi digital dalam manajemen sumber daya manusia (SDM) berperan penting dalam meningkatkan produktivitas dan kepuasan kerja pegawai, yang pada akhirnya berkontribusi pada kualitas pelayanan publik. Penelitian ini bertujuan untuk menguji pengaruh transformasi digital terhadap manajemen SDM, produktivitas pegawai, dan kepuasan kerja pegawai di Pemerintah Kabupaten Banyuwangi. Metode yang digunakan adalah kuantitatif deskriptif. Data diperoleh melalui survei kepada 98 pegawai pelayanan publik di Kantor Kecamatan, Disdukcapil dan Mal Pelayanan Publik di Kabupaten Banyuwangi, data di analisis regresi dan uji hipotesis. Hasil penelitian menunjukkan bahwa transformasi digital berpengaruh signifikan terhadap manajemen SDM (t = 7,424; p < 0,05), produktivitas pegawai (t = 7,424; p < 0,05), dan kepuasan kerja pegawai (t = 5,825; p < 0,05). Penerapan teknologi dan pelatihan digital meningkatkan efisiensi kerja, yang berdampak positif pada kinerja organisasi dan pelayanan publik. Penelitian ini menegaskan bahwa transformasi digital penting dalam meningkatkan kualitas pelayanan publik dan kinerja pegawai di sektor publik, khususnya di Kabupaten Banyuwangi.
Employee Branding in Higher Education: A Study of Lecturers and Educational Staff Arif Hidayat; Melanny Methasari; Agus Sanjaya
JUEB : Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jueb.v5i2.3096

Abstract

Higher education institutions play a crucial role in developing future generations through education, research, and community service. This study aims to examine the recognition and appreciation of employee branding within the campus environment, focusing on lecturers and administrative staff at STIE Yapan. The study employed a qualitative phenomenological approach, involving 12 informants selected through purposive sampling, consisting of 10 lecturers and 2 administrative staff. Data were collected through in-depth interviews, observation, and documentation, and then analyzed using thematic analysis. The results indicate that employee branding is well understood, but has not been systematically integrated into institutional policies. The appreciation given tends to be symbolic, and program implementation has not been optimally coordinated. The main obstacles include time constraints, lack of socialization, and a low understanding of the individual's role in institutional branding. Therefore, employee branding values need to be integrated into academic culture through strengthening the appreciation system and sustained internal communication. Practically, higher education institutions need to develop structured employee branding policies, implement transparent recognition and reward mechanisms, and organize ongoing training and communication programs to enhance the engagement of academic community members. These efforts are expected to strengthen institutional reputation, enhance employee commitment, and build a sustainable organizational culture. This study contributes to the limited literature on employee branding in small-to-medium private higher education institutions in Indonesia.
Co-Authors Agus Sanjaya Arif Hidayat Fredinando Lordi Nggau Hepiyanto Hepiyanto Ira Ningrum Resmawa, Ira Ningrum Kurniawan, Gogi Sidik, A.Rochim Sulastri Sulastri Timoteus Kevin Kantur