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Transformasi Digital dalam Manajemen SDM serta Dampaknya terhadap Produktivitas dan Kepuasan Pegawai Sulastri Sulastri; Melanny Methasari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7150

Abstract

Transformasi digital dalam manajemen sumber daya manusia (SDM) berperan penting dalam meningkatkan produktivitas dan kepuasan kerja pegawai, yang pada akhirnya berkontribusi pada kualitas pelayanan publik. Penelitian ini bertujuan untuk menguji pengaruh transformasi digital terhadap manajemen SDM, produktivitas pegawai, dan kepuasan kerja pegawai di Pemerintah Kabupaten Banyuwangi. Metode yang digunakan adalah kuantitatif deskriptif. Data diperoleh melalui survei kepada 98 pegawai pelayanan publik di Kantor Kecamatan, Disdukcapil dan Mal Pelayanan Publik di Kabupaten Banyuwangi, data di analisis regresi dan uji hipotesis. Hasil penelitian menunjukkan bahwa transformasi digital berpengaruh signifikan terhadap manajemen SDM (t = 7,424; p < 0,05), produktivitas pegawai (t = 7,424; p < 0,05), dan kepuasan kerja pegawai (t = 5,825; p < 0,05). Penerapan teknologi dan pelatihan digital meningkatkan efisiensi kerja, yang berdampak positif pada kinerja organisasi dan pelayanan publik. Penelitian ini menegaskan bahwa transformasi digital penting dalam meningkatkan kualitas pelayanan publik dan kinerja pegawai di sektor publik, khususnya di Kabupaten Banyuwangi.
Employee Branding in Higher Education: A Study of Lecturers and Educational Staff Arif Hidayat; Melanny Methasari; Agus Sanjaya
JUEB : Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jueb.v5i2.3096

Abstract

Higher education institutions play a crucial role in developing future generations through education, research, and community service. This study aims to examine the recognition and appreciation of employee branding within the campus environment, focusing on lecturers and administrative staff at STIE Yapan. The study employed a qualitative phenomenological approach, involving 12 informants selected through purposive sampling, consisting of 10 lecturers and 2 administrative staff. Data were collected through in-depth interviews, observation, and documentation, and then analyzed using thematic analysis. The results indicate that employee branding is well understood, but has not been systematically integrated into institutional policies. The appreciation given tends to be symbolic, and program implementation has not been optimally coordinated. The main obstacles include time constraints, lack of socialization, and a low understanding of the individual's role in institutional branding. Therefore, employee branding values need to be integrated into academic culture through strengthening the appreciation system and sustained internal communication. Practically, higher education institutions need to develop structured employee branding policies, implement transparent recognition and reward mechanisms, and organize ongoing training and communication programs to enhance the engagement of academic community members. These efforts are expected to strengthen institutional reputation, enhance employee commitment, and build a sustainable organizational culture. This study contributes to the limited literature on employee branding in small-to-medium private higher education institutions in Indonesia.
Transformasi Digital dalam Manajemen SDM serta Dampaknya terhadap Produktivitas dan Kepuasan Pegawai Sulastri Sulastri; Melanny Methasari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7150

Abstract

Transformasi digital dalam manajemen sumber daya manusia (SDM) berperan penting dalam meningkatkan produktivitas dan kepuasan kerja pegawai, yang pada akhirnya berkontribusi pada kualitas pelayanan publik. Penelitian ini bertujuan untuk menguji pengaruh transformasi digital terhadap manajemen SDM, produktivitas pegawai, dan kepuasan kerja pegawai di Pemerintah Kabupaten Banyuwangi. Metode yang digunakan adalah kuantitatif deskriptif. Data diperoleh melalui survei kepada 98 pegawai pelayanan publik di Kantor Kecamatan, Disdukcapil dan Mal Pelayanan Publik di Kabupaten Banyuwangi, data di analisis regresi dan uji hipotesis. Hasil penelitian menunjukkan bahwa transformasi digital berpengaruh signifikan terhadap manajemen SDM (t = 7,424; p < 0,05), produktivitas pegawai (t = 7,424; p < 0,05), dan kepuasan kerja pegawai (t = 5,825; p < 0,05). Penerapan teknologi dan pelatihan digital meningkatkan efisiensi kerja, yang berdampak positif pada kinerja organisasi dan pelayanan publik. Penelitian ini menegaskan bahwa transformasi digital penting dalam meningkatkan kualitas pelayanan publik dan kinerja pegawai di sektor publik, khususnya di Kabupaten Banyuwangi.
The influence of tax literacy, digital literacy and the implementation of m-tax application on individual taxpayer compliance at KPP Pratama Surabaya Mulyorejo Oktaviana Ndung; Melanny Methasari
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.371

Abstract

This study aims to empirically analyze how tax literacy affects individual taxpayer compliance, as well as examine the role of digital literacy as a moderating factor that strengthens the relationship between tax literacy and tax compliance. In addition, this study also explores the impact of the use of the M-Tax application on taxpayer compliance, as well as the simultaneous relationship between tax literacy, digital literacy, and the use of the M-Tax application on the level of compliance. The approach used in this study is quantitative descriptive with multiple linear regression analysis methods to test the effect of independent variables on the dependent variable. This study involved a population of individual taxpayers registered at the KPP Pratama Surabaya Mulyorejo, with a total population of 3,507 people, and a sample of 50 respondents. The results of the study indicate that tax literacy, digital literacy, and the use of the M-Tax application significantly affect the level of taxpayer compliance. Overall, these three variables make a substantial contribution to increasing taxpayer compliance. These findings provide empirical evidence of the importance of tax literacy, digital literacy, and the use of technology applications in supporting tax compliance among individual taxpayers.
Human Resource Management Practices And Employee Performance: A Systematic Literature Review Melanny Methasari
International Journal of Economics, Science, and Education Vol. 3 No. 1 (2026): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v3i1.59

Abstract

Purpose:Human Resource Management (HRM) practices are a critical strategic mechanism for organizations seeking to enhance employee performance and sustain competitive advantage. This study aims to systematically review and synthesize the role of HRM practices in improving employee performance, while identifying key dimensions, research trends, and gaps in the human resource management literature. Design/methodology/approach: This study adopts a systematic literature review approach by analyzing peer-reviewed journal articles indexed in reputable databases, namely Scopus and SINTA. The review process follows PRISMA guidelines, with clearly defined inclusion and exclusion criteria to ensure methodological rigor, transparency, and consistency. Findings: The review indicates that HRM practices have a significant positive effect on employee performance through mechanisms such as job satisfaction, organizational commitment, motivation, and employee engagement. Training and development, recruitment and selection, performance appraisal, compensation and rewards, and career development are the most frequently examined HRM practices in prior studies. Research limitations/implications: This study is limited to selected databases and publication periods, which may restrict the generalizability of the findings. Future research is encouraged to adopt longitudinal designs, examine mediating and moderating variables, and explore diverse organizational contexts, particularly in emerging economies. Practical implications:The findings provide practical insights for managers and HR practitioners in designing effective HRM practices to improve employee performance and organizational outcomes. Originality/value: This study offers an integrative synthesis of HRM research and identifies key themes and future research directions. Paper type:Literature review