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All Journal Journal of Economic, Bussines and Accounting (COSTING) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Innovative: Journal Of Social Science Research Journal Serambi Engineering (JSE)
Marlina
Program Studi Manajemen, Fakultas Ekonomi, Universitas Serambi Mekkah
Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Other

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Analisis Profitabilitas dan Efisiensi Operasional pada Industri Perikanan Skala Kecil di Indonesia Marlina, Marlina; Haja Almuqaramah., T.M Haja Almuqaramah; Rusmina, Cut Rusmina; Rahmi, Rahmi; Zidane, Muhammad
Jurnal Serambi Engineering Vol. 10 No. 3 (2025): Juli 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

The small-scale fisheries industry in Indonesia plays a crucial role in food security and local economic resilience. However, the industry continues to face challenges in profitability and operational efficiency. This study employs a literature review approach to analyze the performance of small-scale fisheries through profitability indicators (net profit margin, return on assets, or ROA) and operational efficiency (input-output ratio, data envelopment analysis, or DEA). The findings indicate a positive correlation between technical efficiency and increased profit margins. The identified key barriers to financial inclusion include low financial literacy, limited technology access, and restricted market reach. Conversely, cooperatives, technical training, and business digitalization have emerged as pivotal enabling factors. This study proposes a data-driven policy approach and multi-stakeholder collaboration as a means of enhancing competitiveness and sustainability in this sector. When implemented with strategic precision, small-scale fisheries have the potential to transform into a robust component of the coastal economy, achieving global competitiveness.
Pengaruh Media Sosial Instagram Terhadap Minat Beli Konsumen Secara Offline Marlina Marlina; Fitriliana Fitriliana; Juwita Juwita; Putri Mauliza; Filia Hanum
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.7144

Abstract

In the digital era, Instagram has become a dominant platform in product marketing, enabling companies to reach a wider audience through engaging visual content. Although interactions and transactions often occur online, consumer purchasing interest in making purchases in physical stores remains significant. The research method used is field research with an associative quantitative approach, the sources of research information are basic information and secondary information. Information in this study was collected using a questionnaire technique, and after the data was collected. The results of this study are to explain the influence of Instagram social media on consumer purchasing interest. The results show that Instagram social media has a positive and significant effect on consumer purchasing interest, indicated by the t-test coefficient value of Instagram social media with a t-table value of (4.298> 0.05). And the magnitude of the influence obtained from the coefficient of determination value of 0.631 is equal to 63.1%. This value indicates that 63.1% of consumer purchasing interest is influenced by Instagram social media while the remaining 36.9% is influenced by other factors. The research method used is a survey with a questionnaire distributed to 200 respondents who actively use Instagram and make purchases offline. The information obtained was analyzed using regression analysis to measure the relationship between the independent variable (Instagram usage) and the dependent variable (offline purchase intention). The results showed a significant positive effect between Instagram social media and offline consumer purchase intention. Engaging content, positive interactions, and effective promotions on Instagram have been shown to increase consumer interest in making purchases in physical stores. This research provides a compelling impetus for businesses to formulate marketing strategies that leverage the power of social media to increase offline sales.
Co-Authors Agusmadi Bukhari Bukhari Cut Hamdiah Desi Putriyani Filia Hanum Fitriliana Fitriliana Fitriliana Fitriliana Haja Almuqaramah., T.M Haja Almuqaramah Hanum, Filia Ida Ayu Putu Sri Widnyani Jelita, Adriani Juwita Juwita Juwita Juwita Juwita, Juwita Maksalmina Marlina Marlina Marlina Marlina Maryam Maryam Marzuki Maulana Akbar, Rian Nelly Nurfiani Syamsuddin Putri MAULIZA Putri Mauliza, Putri Radhiana RADHIANA, RADHIANA Rahmi Rahmi Rusmina, Cut Rusmina, Cut Rusmina Safitri, Yuni Ayu Saiful Amri Saiful Amri Samsul Ikhbar Sarboini Sarboini Sarboini, Sarboini Susanti Susanti Susanti Syamsuddin, Nurfiani Yuni Ayu Safitri Zainuddin, Zainuddin Zidane, Muhammad Zulfan Zulfan