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All Journal Jurnal Ilmiah Profesi Pendidikan JPIn : Jurnal Pendidik Indonesia Journal of Community Service and Empowerment Indo-MathEdu Intellectuals Journal Waisya : Jurnal Ekonomi Hindu Maktabatun: Jurnal Perpustakaan dan Informasi Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Masyarakat Sehati Sasambo: Jurnal Abdimas (Journal of Community Service) Jurnal Pacu Pendidikan Dasar
Sri Sahbany
Politeknik Medica Farma Husada Mataram
Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Indo-MathEdu Intellectuals Journal

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Penerapan Analisis SWOT Terhadap Penentuan Strategi Pemasaran (Studi Kasus pada Cinnamonstory.Id) Riscal, Detty Agustin; Sahbany, Sri
Indo-MathEdu Intellectuals Journal Vol. 6 No. 3 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i3.3313

Abstract

This research aims to analyze the business development strategy at Cinnamonstory.id, a gift decoration and wedding offering service that has been established since 2017. The creativity in offering unique decorations for brides and grooms serves as a value-added advantage that differentiates Cinnamonstory.id from its competitors. The research method used is a descriptive method with data collection techniques through observation and interviews. The data obtained is analyzed using SWOT analysis, which includes internal factors (strengths and weaknesses) as well as external factors (opportunities and threats). The results of the analysis show that the strength value (1.75) is greater than the weakness value (1.00), while the opportunity value (1.60) is smaller compared to the threat value (1.85). Based on the calculation results, Cinnamonstory.id is in Quadrant II of the SWOT diagram, which is in a position of strength and threat, with an internal factor value of 0.38 and an external factor value of -0.13. This position indicates that the appropriate strategy for Cinnamonstory.id is a diversification strategy, which involves making changes to address weaknesses and leverage strengths in facing market threats. By understanding its business position through the SWOT matrix, Cinnamonstory.id can take strategic steps in developing its business, such as continuing to innovate, maintaining product uniqueness, keeping prices competitive, seeking new and more economical distributors, and improving service quality to customers.
Pengaruh Kualitas Laporan Keuangan Terhadap Kepercayaan Publik di Lingkungan Pemerintah Provinsi Sumatera Barat Hadi, Lalu Adiyatma Taopikul; Sahbany, Sri
Indo-MathEdu Intellectuals Journal Vol. 7 No. 1 (2026): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i1.5152

Abstract

The background of this research arises from the importance of transparency and accountability in regional financial management as a basis for building public legitimacy regarding government performance. This study aims to analyze the effect of the quality of financial reports on the level of public trust within the West Sumatra Provincial Government. The research method used is qualitative descriptive with a field study approach through interviews and the distribution of questionnaires to 55 respondents consisting of the general public, academics, and regional government officials. Primary data was obtained through in-depth interviews. Data analysis was carried out using an interactive model that includes three main stages: data reduction, data presentation, and drawing conclusions. The research results indicate that the quality of financial reports has a positive relationship with public trust. The aspects of openness and relevance of information are dominant factors contributing to increased public confidence, while the aspect of ease of understanding remains a major obstacle because financial reports are considered too technical and difficult for non-accounting audiences to comprehend. These findings affirm that the quality of financial reports depends not only on data accuracy but also on the government's ability to present information communicatively and transparently.
Co-Authors Abdul Fattah Adiputra, Aulia Rahman Adriyan Suhada Agus Supinganto Ainul Mardiah Alfiatmi Laelatunnufus Alfisahrin Alfisahrin Aminullah, Andi Aminullah, Andi Muhammad Atri Sri Ulandari BaiqIsti Hijriani Detty Agustin Riscal H. Hardani Hadi, Lalu Adiyatma Taopikul Irawansyah Irawansyah Irawansyah Irawansyah Irawansyah Iswadi, Khalid Iswadi, Muhamad Khalid Junaidin Junaidin Junaidin, Junaidin M. Sobry Ni Nyoman Ariwidiani Nurul Hadiatun Nurul Khatimah Ismatullah Samsul Hadi ustiawaty, jumari