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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) YUME : Journal of Management Jambura Equilibrium Journal Jambura Science of Management Value: Jurnal Manajemen dan Akuntansi Jurnal Industri Kreatif dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal MES Management Journal Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Citra Aditya Kusuma
Universitas Negeri Gorontalo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Strategi Pemasaran Terhadap Minat Beli Konsumen di kedai Janji Jiwa Gorontalo Podungge, Azfar; Yantu, Irwan; Juanna, Andi; Kusuma, Citra Aditya
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2023): JIMB - VOLUME 6 NOMOR 3 Januari 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i3.23261

Abstract

Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh strategi pemasaran terhadap minat beli konsumen di Kedai Janji Jiwa Gorontalo. Penelitian ini menggunakan pendekatan kuantitatif dengan metode yang digunakan dalam penelitian ini adalah metode kuantitatif kolerasional dengan jumlah sampel 96 Konsumen. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, kuesioner, dokumentasi serta teknik analisis data pada penelitian ini menggunakan regresi sederhana. Hasil Penelitian menunjukan bahwa terdapat pengaruh strategi pemasaran terhadap minat beli konsumen di Kedai Janji Jiwa Gorontalo. Besar Pengaruh strategi pemasaran terhadap minat beli konsumen di Kedai Janji Jiwa Gorontalo mencapai 10.1% sedangkan sisanya sebesar 89.9% dipengaruhi oleh penelitian lain yang tidak diteliti dalam penelitian ini.
Eskalasi Efektivitas Pemasaran Media Sosial: Dampak Konten Iklan TikTok dan Perilaku Konsumen terhadap Pembelian Produk Fashion di Platform Shopee Kahfiansyah, Muh. Ade; Juanna, Andi; Kusuma, Citra Aditya
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.219

Abstract

Social media marketing has gained popularity for its ease of access in promoting products. With platforms like TikTok, the social media marketing is proving effective in reaching and influencing target customers. This study aimed to examine the impact of advertising content and consumer behavior on the purchasing of fashion products on the Shopee platform. Employing causal associative quantitative methods, this research sought to explain the cause-and-effect relationships among the variables. The sample was selected through purposive sampling, with respondents invited to complete an online questionnaire via Google Forms. Data analysis was conducted using causal associative quantitative methods and the SPSS 26 software. The results indicated that TikTok advertisement content and consumer behavior simultaneously had a positive and significant impact on the purchase of fashion products on Shopee. These two independent variables accounted for 60% of the variation in fashion product purchases on Shopee, with the remaining 40% attributable to other unexamined factors.
Co-Authors Abid, Abid Andi Juanna Anggraini, Sherina Asnawi, Melan Angriani Atuna, Frenisya Daud, Wahyudi Nata Desy Rahmawati Husain Frenisya Atuna Hapsawati Taan Hariyanti, Fina Hepat, Devita Aulia R Humalanggi, Mahyudin Ifa Adina Yafiz Irdayanti, Wa Ode Irwan Yantu Isa, Ramlan Amir Kahfiansyah, Muh. Ade Kusuma, Surya Jaya Muchtar Ahmad Muhammad Ade Kahfiansyah Muhammad Amir Arham Podungge, Azfar Prayitno, Fauzan Wahyu Mualaf Rezkiawan Tantawi Rizan Machmud Sahril Sahril Samuel, Masita Sulistiowati Sulistiowati Talib, Imelda Nur Septiana Tineke Wolok Tomina, Santri A. Umin Kango Yakobus, Marsel Yulinda L. Ismail