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All Journal Nomosleca Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Manajemen Informasi dan Komunikasi Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Jurnal Karya untuk Masyarakat (JKuM)
Muhammad Fadeli
Universitas Bhayangkara Surabaya
Humanities Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Digital Marketing : The Solution of Omah Japo to Survive in Pandemic Covid-19 Muhammad Fadeli
Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i1.7173

Abstract

The pandemic resulted in a decline in MSME turnover by up to 75%, dueto government restrictions through PSBB and PPKM. Through digital marketing, business actors can promote their products, interact with users, and even transact directly. The challenge for MSMEs is a digital marketing strategy; create image content, create video content, and advertise such content through social media. The purpose of the study was to determine the role of digital marketing in maintaining a business. The research approach is a qualitative descriptive naturalistic involving the most of business informants Omah Japo. Data collection techniques were carried out through observation and interviews. The results showed that Omah Japo's digital marketing was social media Facebook, Instagram, and WhatsApp groups. Through these three media, it is an oven that Omah Japo is able to maintain consumer interest with stable sales figures.Keywords: Digital Marketing, Covid-19, Omah Japo
KOMUNIKASI PARTISIPATORIS KEMITRAAN POLISI MASYARAKAT DALAM MENGANTISIPASI PAHAM RADIKAL “ISIS” DI SURABAYA Muhammad Fadeli
KOMUNIKA : Jurnal Komunikasi, Media dan Informatika Vol 5, No 3 (2016): KOMUNIKA
Publisher : BPSDMP KOMINFO Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.808 KB) | DOI: 10.31504/komunika.v5i3.849

Abstract

Fenomena faham radikal “ISIS” Islamic State of Iraq and Syria mengancam keutuhan bangsa. Pemerintah secara tegas melarang segala bentuk aktifitas dan ajaran ISIS. Polri sebagai pengayom dan pelindung masyarakat dalam hal keamanan dan keteriban telah melakukan langkah-langkah prefentif terhadap penyebaran paham radikal ISIS. Untuk membendung ajaran radikal tersebut diperlukan keterlibatan masyarakat sebagai mitra Polri. Peran serta masyarakat dalam menjaga kamtibmas adalah hal yang penting, disinilah dibutuhkan upaya Polisi merangkul masyarakat dalam mewujudkan community Policing. Komunikasi partisipatoris adalah bentuk komunikasi yang melibatkan masyarakat secara aktif dalam bentuk kemitraan dengan Polisi. Partisipasi aktif masyarakat bersama Polri secara efektif dapat meminimalisir segala bentuk ancaman keamanan di tengah masyarakat. Pada hakikatnya tujuan Perpolisian masyarakat dalam bentuk forum kemitraan polisi masyarakat atau disingkat Polmas adalah terwujudnya kemitraan antara Polisi dan masyarakat lokal untuk mencegah maupun mencari jalan keluar atas masalah kamtibmas. Sehingga penanganan masalah tidak perlu melalui proses hukum formal. Kekuatan program perpolisian masyarakat atau Polmas Community Policing ini terletak bagaimana Polri mampu merangkul masyarakat dengan melakukan sosialisasi, komunikasi atau disebut kampanye persuasif kepada masyarakat sebagai mitra kerja.Metodologi penelitian ini adalah penggunaan komunikasi partisipatoris oleh warga masyarakat dalam menaggulangi faham radikal ISIS. Bertujuan untuk mengetahui bagaimana tingkat partisipasi warga dalam berkomunikasi, memberi informasi tentang penanggulangan penyebaran paham radikal ISIS di Surabaya.
Workshop For Civil Servants Desa Duyung And Desa Grogol To Realize Digital Archive Management System Fierda Nurany; Bagus Ananda Kurniawan; Muhammad Fadeli; Laili Dwi Agustina; Safira Firdaus
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 4, No 2 (2023): REKA ELKOMIKA
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v4i2.132-140

Abstract

The objectives of this study are to analyze and examine the governance of village digital archives in the modernization era. The community service team from UBHARA has conducted digital archive development in Duyung Village and Grogol Village, aiming at facilitating easy public access to the existing government services. The community service methodwas in form of offline activities starting from preparation, coordination, implementation and evaluation. The results of the activity showed that the UBHARA community service team has successfully developed Google Form and Bit.ly for the Application for Making Letters in Duyung Village and Grogol Village Population Data. Thus, this demonstrates the importance ofgood understanding of digital archive management by utilizing the appropriate tools to enhance the efficiency of village archive management.
Semiotika Kampanye Politik Melalui Papan Reklame Muhammad Fadeli; Tira Fitria Wardhani; Andri Setiawan
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 6, No 1: Juni 2022
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v6i1.176

Abstract

The year 2020 was "political battle" year for the City of Surabaya with the election of mayor and deputy mayor on December 9, 2020. The election of the mayor and deputy mayor of Surabaya 2020 is very interesting to study because of the election of two potential candidates from the coalition of major parties in Surabaya. Candidate number one Ery Cahyadi and Armuji was to challenge candidate number two Machfud Arifin and Mujiaman. Even though technology has advanced so much, billboard is still used today for political campaign media. Billboard is able to attract the attention of the general public, especilaay for the road users. This study aims to find out the meaning of message conveyed in the billboards as the medium for political campaign from the candidates of mayor and deputy mayor of Surabaya 2020. This research is based on Roland Barthes' semiotic theory using qualitative descriptive research. Data was collected during November 2020 through the documentation of billboards on the Surabaya City main roads and made observations on two billboards based on Roland Barthes' semiotic theory. The semiotics that emerged in the campaigns of the two candidates have found a relationship between the signifier and the signified that clearly explains the denomination order, then there is also an interaction between the sign and the reader's emotional feelings, as well as cultural values that lead to a connotative order so that a separate meaning is found in the text in each ad version. The protrusion of signs and pictures shows the performance, existence, competence, relations, and concern of the candidates for mayor and deputy mayor of Surabaya.
DIGITAL MARKETING BRILLIANT ENGLISH COURSE (KAMPUNG INGGRIS PARE, KEDIRI) DI ERA PANDEMI COVID-19 Nadya Sawitri; Tira Fitriawardhani; Muhammad Fadeli
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 9 No 1 (2022): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v9i1.74

Abstract

At the end of 2019 a new type of virus called covid-19 emerged which spread throughout the country including Indonesia. Lots of people have been affected by the covid-19 pandemic, one of the companies that has been affected is the Brilliant English Course, many activities have had to be changed due to the covid-19 pandemic, one of which is digital marketing activities. The purpose of this study is to find out how digital marketing activities are carried out by the Brilliant English Course (KampungEnglish Pare, Kediri) in the era of the Covid-19 pandemic by utilizing social media. This study uses a qualitative descriptive research method in which the data is collected by interviewing informants and observing. The subject of this research is the Brand Ambassador Brilliant English Course and the object of this research is the Digital Marketing Brilliant English Course. The results of this study are that Digital Marketing implemented by Brilliant English Course aims to promote which in carrying out digital marketing Brilliant English Course is based on indicators, namely cost/transaction, incentive program, site design, interactive, Brilliant English Course has also succeeded in increasing the number of members.
PEMANFAATAN SOSIAL MEDIA CAGAR BUDAYA SEJARAH JATIM DALAM PELESTARIAN CAGAR BUDAYA DI KOTA SURABAYA Octama Dwirista; Mudammad Fadeli; Tira Fitriawardhani
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 9 No 2 (2022): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v9i2.80

Abstract

Cultural Conservation is material cultural heritage in the form of Cultural Conservation Objects, Cultural Conservation Buildings, Cultural Conservation Structures, Cultural Conservation Sites, and Cultural Conservation Areas on land and/or in water that need to be preserved because they have important values for history, science, education. , religion, and/or culture through the determination process. This study aims to determine the use of the Instagram account @cagarkultur_sejarahjatim in preserving cultural heritage in the city of Surabaya. This research use desciptive qualitative approach. The results of the study show that the observations that occur in the video publication of cultural heritage in the city of Surabaya which are presented through the posting of the Instagram account @cagarkultur_sejarahjatim in their publications use many choices of persuasive sentences in concise and simple language so that they are easy to understand. Some of the connotative meanings in the video of cultural heritage in the city of Surabaya show culture that must be preserved and maintained as well as possible so that it can be used as a cultural heritage in Indonesia.
PROSES PENATAAN PESAN DIGITAL CONTENT PADA AKUN SOSIAL MEDIA (FACEBOOK & INSTAGRAM) KLINIK KECANTIKAN LALITA SIDOARJO DALAM MENJANGKAU KONSUMEN DI USIA 25 – 40 TAHUN M. Fadeli; Tira Fitriawardhani; Muhammad Aris Oktavianto
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 10 No 1 (2023): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v10i1.1039

Abstract

This research is a study of how the digital content process is formed on the social media accounts of the Lalita Sidoarjo beauty clinic in reaching consumers, considering that digital content during the digital era and especially during the COVID-19 pandemic is very much needed by an agency or company. In the world of journalism, we encounter what is called digital media, namely digital-based information and entertainment media or commonly called online. This digital content phenomenon is increasingly recognized by the general public when the emergence of content creators and causes many agencies and companies to use digital content to market or promote their interests. This study aims to determine the process of creating digital content flow and distributing it to Lalita beauty clinic consumers in order to have an impact on the clinic. By using descriptive qualitative research methods and data collection techniques for this study using participant observation and documentation. Participant observation was carried out because the researcher also took part in the activities being observed. Documentation was carried out to find out the extent to which digital content was good and could be enjoyed by lalita consumers. Keywords: Digital Content, Content Creator, Branding, Digital Media, findings
Manajemen Krisis PR Es Teh Indonesia dalam Pemulihan Image Negatif Pasca Somasi Konsumen pada Akun Twitter @gandhoyy Muhammad Fadeli, S.Sos.M.Si; Dr. Fitria Widiyani Roosinda, S.Sos, M.Si; Cindy Meidina Trihapsari
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 10 No 2 (2023): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v10i2.1085

Abstract

The purpose of this research is to find out the crisis management of Indonesian Ice Tea PR in the recovery of the negative image after consumer subpoenas on the Twitter account @gandhoyy in three phases, namely pre-crisis, crisis-response, and post-crisis. This study uses a qualitative descriptive method with the object of PR Es Teh Indonesia and the Twitter account @gandhoyy. Data was taken by observation, interview, and documentation techniques. The interview was conducted with the Head of Public Relations of PT. Es Teh Indonesia via company email. The results showed that during the pre-crisis phase, PR representatives from PT. Es Teh Indonesia identified the problem by discussing tweets from the Twitter account @gandhoyy with related parties. Then the organization gives a subpoena for defamation. Instead of taking legal action, PT. Es Teh Indonesia only wants the account owner named Gandhi to admit his guilt because the criticisms conveyed are insulting and not actual facts. Then, in the post-crisis phase, PT. Es Teh Indonesia withdrew the subpoena given to Gandhi's brother because he had already apologized. The Indonesian Ice Tea party has also made improvements by conducting an evaluation in the form of product differentiation, namely by providing a choice of sweetness level or variant of sweetness starting from no sugar (0%), slight (30%), half (50%), less (80%), and normal (100%) so that it can be adjusted to consumer tastes.
Pemberdayaan Masyarakat Pra Lansia dan Lansia di Desa Kepuh Kemiri Kecamatan Tulangan Sidoarjo Muhammad Fadeli; Musahadah -; Tri Prasetijowati; Fierda Nurany; Tira Fitriawardhani; Bagus Ananda K; M. Hilmi Azis
Jurnal Karya untuk Masyarakat (JKuM) Vol 5, No 2 (2024): Jurnal Karya untuk Masyarakat
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jkum.v5i2.1166

Abstract

Karena penurunan kapasitas intrinsik dan fungsional dan resiko mengalami keterbatasan, masalah kesehatan yang lebih sering muncul dengan bertambahnya usia. Oleh karena itu diperlukan pemberdayaan potensi lansia untuk beraktivitas dan lebih produktif. Kondisi pra lansia dan lansia di desa Kepuh Kemiri Tulangan belum memiliki potensi yang dapat menunjang produktif. Melalui pelatihan budidaya dan pengolahan kelor serta literasi digital diharapan mampu secara mandiri mengolah kelor untuk kebutuhan pemenuhan nutrisi serta mampu menjual produk-produk kelor melalui internet Keberlanjutan program ini adalah terbentuknya taman lansia tempat bertemunya para lansia untuk usaha produktif. Melalui pemberdayaan masyarakat oleh tim pemberdaya Fisip Ubhara Surabaya mampu memberikan peluang kemandirian masyarakat lanjut usia di Desa Kepuh Kemiri Tulangan – Sidoarjo. ABSTRACT Due to decreased intrinsic and functional capacity and the risk of experiencing limitations, health problems are more common with increasing age. Therefore, it is important to allow parents to be more active and productive. The condition of the pre-elderly and elderly in Kepuh Kemiri Tulangan village does not yet have the potential to support productivity. Through training in cultivating and processing moringa as well as digital literacyIt is hoped that they will be able to process moringa for nutritional purposes on their own and sell moringa products online. The continuation of this program is the formation of an elderly park where the elderly can meet for productive businesses. Through community empowerment by the Fisip Ubhara Surabaya empowerment team, it was able to provide opportunities for independence for the elderly community in Kepuh Kemiri Tulangan Village – Sidoarjo.
Co-Authors Andri Setiawan Bagus Ananda K Bagus Ananda Kurniawan Cindy Meidina Trihapsari Dr. Fitria Widiyani Roosinda, S.Sos, M.Si Fierda Nurany Laili Dwi Agustina M. Hilmi Azis Muhammad Aris Oktavianto Musahadah - Nadya Sawitri Octama Dwirista Safira Firdaus Tira Fitriawardhani Tri Prasetijowati