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All Journal Nomosleca Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Didaktik : Jurnal Ilmiah PGSD STKIP Subang REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI Jurnal Ilmu Sosial, Humaniora dan Seni Jurnal Ilmiah Manajemen Informasi dan Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Journal of Communication Research
Muhammad Fadeli
Universitas Bhayangkara Surabaya
Arts Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Analisis Semiotik Film Upstream 2024 Dalam Mengonstruksi Realitas Profesi Kurir Di Era GIG Economy Pramesvari Teena Audric; Muhammad Fadeli; Ratna Setyarahajoe
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4333

Abstract

The development of the gig economy has changed work patterns, including the courier profession which relies on digital platforms. This study analyzes how the film Upstream (2024) constructs the reality of the courier profession in the gig economy era using Berger and Luckmann's theory of social construction of reality. A qualitative descriptive approach is applied using Roland Barthes's semiotic analysis method, covering denotative, connotative, and mythical meanings, as well as the processes of externalization, objectivation, and internalization. Data were obtained from scenes, dialogues, and visual elements representing courier activities. The results show that the film Upstream constructs the courier profession as a job with pseudo-flexibility, income uncertainty, time pressure, and unbalanced work relationships, while emphasizing values of resilience and solidarity. At the denotative level, the film presents realistic work routines, the connotation reveals power imbalances and the myth constructs an ideology of sacrifice and technological authority. Through the stages of construction, the film forms a courier identity as a resilient worker vulnerable to systemic risks. In conclusion, Upstream reflects the social reality of gig workers while shaping audience understanding of digital work dynamics through semiotic signs.
Strategi Membangun Citra Rumah Sakit Adhyaksa Jawa Timur melalui Media Sosial: Studi Kasus pada Akun Instagram @Rsadhyaksajatim dan Tiktok @Rsadhyaksa.Jatim Muhammad Zacky Rasyadian; Ratna Setyarahajoe; Muhammad Fadeli
JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI Vol. 4 No. 3 (2026): Juli : Jurnal Ilmiah Sains Teknologi dan Informasi
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jiti.v4i3.2251

Abstract

In the digital era, social media has become an important communication strategy for organizations, including hospitals, in building and strengthening institutional image. Adhyaksa East Java Hospital utilizes Instagram and TikTok platforms as communication channels to disseminate health information, provide educational content, and establish relationships with the public. This study aims to describe and analyze social media communication strategies implemented through the accounts @rsadhyaksajatim and @rsadhyaksa.jatim in building the hospital’s image. This research employed a qualitative descriptive method, with data collected through observation, in-depth interviews, and documentation. The data were analyzed using the interactive model of Miles, Huberman, and Saldana, consisting of data reduction, data display, and conclusion drawing. The findings indicate that social media plays a strategic role in shaping the hospital image through informative, educational, and communicative content. The effectiveness of the strategy is supported by content consistency, attractive visual presentation, and active audience interaction. Engagement levels between the hospital and social media users serve as important factors in strengthening public trust and creating a positive perception of the institution. This study highlights the importance of optimizing digital communication strategies to support sustainable hospital branding in the digital era.
REPRESENTASI KERESAHAN GENERASI MUDA DALAM LAGU “KAMI KHAWATIR, KAWAN” KARYA HINDIA: ANALISIS SEMIOTIKA ROLAND BARTHES Rendyta Bintang Hapsari; Ratna Setyarahajoe; Muhammad Fadeli
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.15792

Abstract

This study analyzes the representation of youth anxiety in the song "Kami Khawatir, Kawan" ("We're Worried, Friend") by Hindia using Roland Barthes' semiotic approach. The study employs a descriptive qualitative method, collecting data through observation and documentation of the song lyrics and music video. The analysis is conducted through Barthes' three levels of signification: denotation, connotation, and myth. The results reveal that the song represents various forms of anxiety experienced by young people, including family conflict, emotional and financial pressure, the desire to escape from problems, mental instability, and the search for a safe space to find peace. At the mythological level, the song constructs a critique of modern social norms that demand young people to always be independent and resilient. This study concludes that the song functions not only as a musical work but also as a communication medium that represents the social and emotional reality of contemporary youth.
Co-Authors Andri Setiawan Bagus Ananda K Bagus Ananda Kurniawan Cindy Meidina Trihapsari Dr. Fitria Widiyani Roosinda, S.Sos, M.Si Fierda Nurany Hananda Dyan Ekawatie Laili Dwi Agustina M. Hilmi Azis Muhammad Aris Oktavianto Muhammad Zacky Rasyadian Musahadah - Nadya Sawitri Octama Dwirista Pramesvari Teena Audric Ratna Setyarahajoe Ratna Setyarahajoe, Ratna Rendyta Bintang Hapsari Safira Firdaus Theresia Pradana Tira Fitriawardhani Tri Prasetijowati