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Pengaruh Daya Tarik Dan Harga Terhadap Minat Menginap di Hotel Kaliki Kota Gunungsitoli Yulia Finta Ningsih Hia; Yupiter Mendrofa; Aferiaman Telaumbanua; Heniwati Gulo
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini dilatar belakangi oleh penurunan jumlah pengunjung di Hotel Kaliki Kota Gunungsitoli dari tahun 2024 ke 2025, yang menunjukkan adanya tantangan dalam mempertahankan minat konsumen untuk menginap. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh daya tarik dan harga terhadap minat menginap di Hotel Kaliki Kota Gunungsitoli. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Berdasarkan observasi populasi berjumlah 150 orang, dan data dikumpulkan melalui kuesioner berskala Likert yang disebarkan kepada 60 responden. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan program SPSS versi 26. Hasil penelitian menunjukkan bahwa secara parsial Daya Tarik (X₁) berpengaruh positif dan signifikan terhadap Minat Menginap (Y), berdasarkan nilai t hitung sebesar 3,163. Dan Harga (X₂) berpengaruh positif dan signifikan terhadap Minat Menginap (Y) berdasarkan t hitung 5,456>t tabel 2,002. Secara simultan, Daya Tarik dan Harga berpengaruh signifikan terhadap Minat Menginap berdasarkan F hitung (60,903) > F tabel (3,16), dengan nilai korelasi sebesar 0,825 yang menunjukkan hubungan sangat kuat dan positif. Kesimpulan dari penelitian ini adalah bahwa faktor Harga yang diberikan harus sesuai dengan manfaat yang diperoleh konsumen agar semakin tinggi juga minat tamu untuk menginap, dan Daya Tarik tetap menjadi bagian penting dalam menarik minat tamu namun bukan satu-satunya faktor dominan dalam proses pengambilan keputusan menginap.
ENHANCE LEARNING WITH TECHNOLOGY: EXPLORING COMBINATIONS OF LEARNING STRATEGIES Aris Susanto; Loso Judijanto; Hevi Susanti; Mukti Ali; Aferiaman Telaumbanua
International Journal of Teaching and Learning Vol. 1 No. 6 (2024): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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Abstract

The presence of information technology has had an impact on changes in all aspects of Indonesian society's life, especially in the learning process. There are several learning strategies that teachers/lecturers can use in the technological era, including developing models, innovating and evaluating learning using digital media. With this technology era learning strategy, it is hoped that lecturers/teachers and students will find it easier to learn. This research aims to find out how to explore the combination of technology with learning strategies. This research method uses a systematic and iterative approach to gather a comprehensive understanding of topics related to technology, exploration of a combination of learning strategies. The conclusion of this research is that several effective learning strategies that involve technology are visualization, cooperative learning, and the use of technology in the classroom.
Analisis Kinerja Bumdes Dalam Pengelolaan Anggaran: Studi Kasus Bumdes Maufa Di Desa Maufa Kecamatan Simuk Kabupaten Nias Selatan Elgius Hondo; Aferiaman Telaumbanua; Idarni Harefa; Fakta Solala Zebua
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11325

Abstract

Badan Usaha Milik Desa (BUMDes) merupakan salah satu instrumen strategis yang dibentuk pemerintah bersama masyarakat desa untuk mendorong pertumbuhan ekonomi, meningkatkan kesejahteraan warga, dan mengelola keuangan desa secara optimal. Namun, pelaksanaannya tidak terlepas dari berbagai kendala, terutama dalam hal pengelolaan anggaran yang efektif, efisien, transparan, dan akuntabel. Hasil penelitian menunjukkan bahwa secara umum BUMDes Maufa telah berupaya menjalankan prinsip-prinsip pengelolaan anggaran seperti transparansi, akuntabilitas, dan partisipatif. Namun, pada praktiknya, masih terdapat beberapa kelemahan yang signifikan. Keterbatasan kapasitas manajerial pengurus BUMDes menyebabkan perencanaan anggaran belum maksimal, seringkali hanya didasarkan pada pengalaman tahun-tahun sebelumnya tanpa analisis kebutuhandan potensi baru yang lebih mendalam. Disamping itu, laporan keuangan yang dihasilkan belum sepenuhnya akurat dan mudah dipahami oleh seluruh pemangku kepentingan, sehingga transparansi dalam penggunaan dana masih perlu ditingkatkan. Akuntabilitas juga dipengaruhi oleh minimnya pengawasan dari masyarakat maupun BUMDea desa, sehingga membuka peluang terjadinya inefisiensi atau bahkan potensi penyalahgunaan anggaran.
ANALYSIS OF TRAINING IN IMPROVING EMPLOYEE PERFORMANCE AT THE GUNUNGSITOLI CITY EDUCATION OFFICE Sri Salom Harefa; Sukaaro Waruwu; Robin Markus Putra Waruwu; Aferiaman Telaumbanua
Jurnal Ilmiah METADATA Vol. 8 No. 1 (2026): Edition January 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i1.971

Abstract

This study aims to analyze the impact of the implementation of education and training programs (Diklat) on improving employee performance at the Gunungsitoli City Education Office. The focus of the study is directed at the effectiveness of the implementation of the training on employee performance. This study uses qualitative methods, where data is obtained through interviews, observations, and documentation studies with key informants, principal, and supporting staff involved in the training activities.The results of the study indicate that the implementation of training at the Gunungsitoli City Education Office has generally been quite successful and has had a positive impact on improving employee competence, discipline, responsibility, and professionalism. Through training, employees become more skilled and able to adapt to increasingly complex work demands. However, the effectiveness of training implementation has not been optimal due to budget constraints, irregular training implementation, and unequal opportunities for all employees to participate in training. The implications of this study confirm that training plays a strategic role in improving employee performance by strengthening technical competency, discipline, work motivation, and the ability to work collaboratively. Therefore, training must be implemented sustainably, relevant to job needs, and accompanied by post-training evaluation so that its benefits can be effectively implemented in improving the performance of apparatus and professional public services at the Gunungsitoli City Education Office.
The Effect of Working Capital Management on The Growth of Savings and Loan Business in The Osseda Faolala Women's Consumer Cooperative Nias Foster Herwin Gulo; Dedi Irawan Zebua; Serniati Zebua; Aferiaman Telaumbanua
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.272

Abstract

This study analyzes the financial condition of the Osseda Faolala Perempuan Nias Consumer Cooperative during the period January 2021–December 2024, focusing on the management of current assets, short-term liabilities, and the repayment rate of member loans. Data were processed using descriptive statistics and simple linear regression to assess the cooperative's financial balance and factors influencing business growth. The classical assumption test showed that the regression model met the feasibility criteria, both in terms of normality and autocorrelation, thus the analysis results were reliable. The t-test results proved that working capital had a positive and significant effect on cooperative business growth with a significance value <0.05. The coefficient of determination (R² = 0.887) confirmed that 88.7% of the variation in business growth was explained by working capital management. This means that the more optimal the management of working capital—including current assets, short-term liabilities, and member loans—the higher the cooperative's chances of growth and development. In addition to strengthening the existing literature, this study is consistent with the findings of Winata et al. (2023) on manufacturing companies and Herawati (2023) on savings and loan cooperatives, both demonstrated the importance of working capital management to financial performance. However, these results differ from the research of Rezki Erdian et al. (2022) on the retail sector, which found that receivables had no significant effect on profitability. This difference indicates that the relevance of working capital is highly dependent on the institutional context. Overall, this study confirms that optimal working capital management is not merely an administrative issue, but a strategic factor determining cooperative business growth and improving welfare. member.
The Influence of Free Shipping and Online Customer Reviews on the Shopee Platform on Purchasing Decisions of Students of the Faculty of Economics, Nias University Reyan Janefata Zebua; Aferiaman Telaumbanua; Sophia Molinda Kakisina; Serniati Zebua
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.279

Abstract

This study investigates the role of acquisition premiums in mergers and acquisitions (M&A) and their impact on shareholder wealth, focusing on five major Indian deals in pharmaceuticals, retail, banking, steel, and renewable energy sectors. Potential synergies often justify acquisition premiums ranging from approximately 15% to 40% above target companies’ market values. However, market responses suggest that such premiums may not consistently result in value creation for acquiring firms' shareholders. Empirical findings reveal mixed outcomes: Sun Pharma’s acquisition of Ranbaxy led to a 9.8% share price increase within five days, while Tata Steel’s high-premium acquisition of Bhushan Steel saw only a 1.7% gain. In contrast, deals like Reliance–Future Retail and Tata Power–Welspun Power showed minimal or negative returns, despite sizable premiums. These patterns indicate that premium size alone is not a reliable predictor of post-deal shareholder wealth creation. The study concludes that M&A success depends more on strategic fit, market timing, and sectoral dynamics than on the premium offered. This analysis contributes to the broader M&A discourse by offering evidence-based insights into how premium valuations can either maximise or dilute shareholder value, aiding investors, corporate strategists, and policy analysts in deal assessment.
Analisis Strategi Pemasaran dan Pengelolaan Sumber Daya Manusia (SDM) Untuk Meningkatkan Kesadaran Merek (Brand Awareness) Pada Catering Kasih Fesra Intan Wati Hia; Aferiaman Telaumbanua; Dedi Irawan Zebua; Heniwati Gulo
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Pertumbuhan industri kuliner di Indonesia mengalami peningkatan signifikan, termasuk usaha Catering yang semakin kompetitif. Catering Kasih sebagai salah satu pelaku usaha di Kota Gunungsitoli menghadapi tantangan berupa penurunan omzet, rendahnya strategi pemasaran terintegrasi, serta keterbatasan dalam pengelolaan sumber daya manusia (SDM). Penelitian ini bertujuan untuk menganalisis strategi pemasaran dan pengelolaan SDM yang diterapkan Catering Kasih dalam upaya meningkatkan kesadaran merek (brand awareness). Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Fokus penelitian diarahkan pada pemanfaatan media sosial sebagai sarana promosi serta peran pelatihan dan pengembangan karyawan dalam mendukung kualitas pelayanan. Hasil penelitian diharapkan mampu memberikan pemahaman mendalam mengenai hubungan antara strategi pemasaran dan pengelolaan SDM terhadap peningkatan kesadaran merek. Secara praktis, penelitian ini diharapkan dapat memberikan rekomendasi strategis bagi Catering Kasih untuk memperkuat posisi kompetitifnya di tengah persaingan bisnis catering yang semakin ketat