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Pendampingan Terpadu Pengrajin Lurik Kecamatan Cawas dalam Pengembangan Produk, Identitas Visual, dan Digitalisasi Pemasaran Yunita Primasanti; Evelyne Henny Lukitasari; Farid Fitriyadi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya tingkat pengenalan dan daya saing lurik khas Kecamatan Cawas akibat keterbatasan efisiensi proses produksi, belum adanya identitas visual yang kuat, serta minimnya pemanfaatan teknologi digital dalam pemasaran. Tujuan kegiatan ini adalah meningkatkan nilai tambah dan daya saing tunik lokal melalui pendampingan terpadu yang mengintegrasikan keilmuan Teknik Industri, Desain Komunikasi Visual, dan Informatika. Metode yang digunakan meliputi pemetaan proses produksi dan perbaikan alur kerja pengrajin, perancangan identitas visual produk (logo, kemasan, dan materi promosi), serta pengembangan dan pelatihan penggunaan media pemasaran digital berbasis web dan media sosial. Pendampingan dilakukan secara partisipatif melalui pelatihan, praktik langsung, dan evaluasi berkala bersama mitra pengrajin. Hasil kegiatan menunjukkan peningkatan efisiensi proses produksi, terbentuknya identitas visual lunik khas Kecamatan Tawas yang konsisten dan mudah dikenali, serta meningkatnya jangkauan pemasaran dan minat konsumen melalui kanal digital, sehingga berkontribusi pada penguatan ekonomi kreatif dan keberlanjutan usaha pengrajin lokal.
Desain Game Edukasi Berbasis Board Game Sebagai Media Pembelajaran Inovatif Untuk Siswa Sd Kristen Banjarsari Shaneabel Azarya Utomo Setyo Budi Utomo; Ahmad Khoirul Anwar; Evelyne Henny Lukitasari
JURNAL KEMADHA Vol. 16 No. 1 (2026)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v16i1.2192

Abstract

Elementary school is the initial level of education that plays a crucial role in shaping children's cognitive development, learning habits, and character. However, learning at Banjarsari Christian Elementary School of Surakarta is still dominated by conventional methods that are inappropriate to the developmental characteristics of elementary school students, resulting in low student interest and focus. Questionnaires administered to fourth- to sixth-grade students and their parents and guardians indicate that students often become bored, lose focus, and have difficulty understanding the learning material. On the other hand, Banjarsari Christian Elementary School excels in its application of humanistic Christian values, child-friendly learning environment, and close relationships between teachers and students, thus offering potential for development through learning innovation. This study aims to design educational learning media to support the learning process at Banjarsari Christian Elementary School of Surakarta. The media design is an educational board game with a visual and interactive approach, using the ADDIE method. The design is expected to increase student interest, focus, and engagement in learning.