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All Journal Al Fikra : Jurnal Ilmiah Keislaman Jurnal Hukum Lex Generalis Jurnal Bisnis Mahasiswa JYRS: Journal of Youth Research and Studies Jurnal Economica: Media Komunikasi ISEI Riau Yurisprudentia: Jurnal Hukum Ekonomi Jurnal Fakta Hukum (JFH) Masyarakat: Jurnal Pengabdian Jurnal Legalitas
Robi Rendra Tribuana
Universitas Pertiba
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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BRAND PROTECTION FOR MSMES IN ENCOURAGING ECONOMIC GROWTH IN INDONESIA Tribuana, Robi Rendra; Lubis, Riyani Fitri
Yurisprudentia: Jurnal Hukum Ekonomi Vol 10, No 1 (2024)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/yurisprudentia.v10i1.10978

Abstract

This research seeks to analyze the significance of brand protection for Micro, Small, and Medium Enterprises (MSMEs) in encouraging economic growth in Indonesia. Through a normative juridical approach, this research identifies brand protection as the key to strengthening the position of MSMEs in a competitive market. By providing adequate brand protection, MSMEs can build reputation, increase competitiveness, and expand access to markets and financial resources. However, challenges such as a lack of understanding about brand protection, the complexity of the registration process, and high costs need to be overcome through educational approaches, process simplification, and incentives for MSMEs. Thus, brand protection will not only provide direct benefits for MSMEs but will also contribute to inclusive and sustainable economic growth in Indonesia.
Co-Authors - Afrizal Asriani Asriani, Asriani Dewi, Arisa Irvan Irvan Lubis, Riyani Fitri M. Ilham Wira Pratama Misnah Irvita Muhamad Adystia Sunggara Pawari, Rahmiati Ranti Pramuja, Sultan Sahala Reren Mei Nelpa Putri Riyani Fitri Lubis Syafri Hariansah Uz–Zaky, M. Rafi Zulkifli, Muhamad Aziz