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All Journal Jurnal Ilmiah Manajemen Kesatuan JURNAL MASYARAKAT NEGERI ROKANIA COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Al-Khidmah Jurnal Pengabdian Masyarakat INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Journal of Innovative and Creativity
Alfa Syahputra
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Journal : Jurnal Ilmiah Manajemen Kesatuan

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Optimization of the CIDT Model in the MSME Program of the Rokan Hulu Regency Chamber of Commerce and Industry Syahputra, Alfa; Bungin, Burhan; Kaihatu, Thomas Stefanus; Utami, Christina Widya; Dewi, Liliana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3535

Abstract

With the advancement of time, the programs within the Chamber of Commerce and Industry need to be reconstructed to be more relevant and adaptive to digitalization challenges. The Chamber of Commerce and Industry (Kamar Dagang dan Industri/KADIN) plays a crucial role in supporting SMEs’ growth, yet several obstacles hinder its optimization in Rokan Hulu. Issues such as weak synergy between the chamber of commerce and industry and the local government, overly idealistic policies, lack of attention to small traders, and minimal government involvement in empowering SMEs need urgent solutions. This study aims to explore how the chamber of commerce and industry program reconstruction can optimize digital marketing for SME economic growth in Rokan Hulu. Using the Complexity of Innovation Diffusion Theory as an analytical framework, this qualitative research employs literature review and phenomenological approaches. The findings suggest that strategic reconstruction through competitive selection, digital business incubation, and stakeholder collaboration can enhance SME competitiveness, ensuring sustainable regional economic growth through digital technology adoption.
Co-Authors AHMAD SUBEKTI, TONI Akmal, Junifar Arrafiqurrahman Arrafiqurrahman Arrafiqurrahman, Arrafiqurrahman Burhan Bungin Liliana Dewi Lubend, Sudarman Meilita, Willi Mulya, Fitra Nurmala Sari Seprini Seprini Seprini, Seprini Thomas S. Kaihatu Thomas Stefanus Kaihatu Utami, Christina Widya