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All Journal International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomika Jurnal Ekonomika Amkop Management Accounting Review (AMAR) Jurnal Bisnis dan Kewirausahaan Advances in Business & Industrial Marketing Research Lajagoe Journal of Management and Business PIMS: Paser Institute Journal of Management and Business Jurnal Ekonomi dan Bisnis Indonesia Economics and Digital Business Review
Muhammad Bakri
Fakultas Ekonomi Dan Bisnis, Universitas Wira Bhakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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The Influence of Brand Image and Price on Toyota Avanza Car Purchasing Decision Muhammad Bakri
Advances in Business & Industrial Marketing Research Vol. 1 No. 2 (2023)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i2.79

Abstract

Purpose: This study investigates the impact of brand image and price on the decision to purchase Toyota Avanza cars in Indonesia. The research aims to determine which factor—brand image or price—strongly influences consumer behavior and whether brand image mediates the relationship between price and purchase decision. Research Design and Methodology: Data were collected from 384 respondents through structured questionnaires using a quantitative descriptive approach. The sample consisted predominantly of males aged 25-35, a key demographic in the automotive market. The study employed Confirmatory Factor Analysis (CFA) to ensure construct validity and Cronbach's Alpha to confirm reliability. Multiple linear regression and path analysis were conducted to examine the relationships between variables. Findings and Discussion: The analysis revealed that brand image and price significantly affect purchase decisions, with brand image having a more substantial impact. Furthermore, path analysis demonstrated that brand image is a mediator between price and purchase decision, indicating that the perception of brand value enhances the influence of price on consumer choices. Implications: These findings have significant implications for automotive companies. They suggest that to effectively influence consumer behavior, companies should prioritize enhancing their brand image over engaging in price competition. This study makes a substantial contribution to marketing strategy development in the automotive sector. It also recommends future research that incorporates longitudinal designs and additional variables, such as cultural and psychological factors, to better understand consumer decision-making processes across different markets.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE AT PT. BANK DANAMON TBK, AHMAD YANI MAKASSAR BRANCH Muhammad Erfan; Muhammad Bakri; Gazali Amin
Jurnal Manajemen Dan Bisnis Vol 1 No 2 (2023): November-December
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/lajumen.v1i2.30

Abstract

This research aims to partially test and analyze the influence of organizational culture and organizational commitment on employee performance at PT. BANK DANAMON Tbk Ahmad Yani Makassar Branch and to find out the variables that have a dominant influence on employee performance at PT. BANK DANAMON Tbk Ahmad Yani Makassar Branch. Data collection uses primary data obtained from questionnaires using the Slovin sample. The population is all employees at PT. BANK DANAMON Tbk Ahmad Yani Makassar Branch had 119 employees, while the sample taken was 54 respondents. The results of the questionnaire have been tested for validity and reliability, and also tested for classical assumptions in the form of normality assumptions and heteroscedasticity assumptions. The data analysis method uses multiple regression techniques. The research results show that the first and second hypotheses are accepted because they show positive and significant hypothesis results, this means that Organizational Culture and Organizational Commitment have a partially positive and significant effect on Employee Performance at PT BANK DANAMON Tbk Ahmad Yani Makassar Branch. The third hypothesis is accepted because it shows that the Organizational Commitment variable has a dominant influence on Employee Performance at PT. BANK DANAMON Tbk Ahmad Yani Makassar Branch.
Work-Life Imbalance: Its Impact on Employee Motivation and Well-Being Hasyim Hasyim; Muhammad Bakri
Economics and Digital Business Review Vol. 6 No. 1 (2025)
Publisher : Yayasan Vifada Cendikia Indonesia

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Abstract

This study explores the complex relationship between work-life imbalance, employee motivation, and well-being. It aims to identify key causes, assess the multidimensional impacts on employees, and propose actionable strategies to mitigate the adverse effects of work-life imbalance in diverse organizational and cultural contexts. A systematic literature review (SLR) approach was employed to synthesize findings from recent studies on work-life imbalance. This qualitative analysis integrates theoretical perspectives, such as Boundary Theory and Self-Determination Theory, with empirical evidence to comprehensively understand the phenomenon. The study examines how organizational culture, technological demands, and industry-specific challenges contribute to the imbalance of work. The findings reveal that excessive workloads, technology-driven connectivity, and unsupportive organizational cultures contribute to work-life imbalance. This imbalance negatively affects employee motivation by eroding intrinsic drivers such as achievement and recognition and extrinsic factors like compensation and job security. Additionally, the study highlights significant psychological, emotional, physical, and social consequences, including stress, burnout, and deteriorating interpersonal relationships. These impacts vary across industries and cultural contexts, emphasizing the need for tailored organizational interventions. The study underscores the importance of implementing flexible work policies, mental health support programs, and inclusive workplace cultures to enhance employee well-being and organizational sustainability. These findings offer practical guidance for organizations balancing employee productivity with holistic well-being. The study also provides a foundation for future research on the long-term effects of interventions and emerging work trends.
Organizational Goal Vagueness and Its Impact on Employee Motivation Hasyim Hasyim; Muhammad Bakri
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : Yayasan Vifada Cendikia Indonesia

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Abstract

This study aims to explore the impact of organizational goal vagueness (OGV) on employee motivation, focusing on intrinsic and extrinsic factors. The research investigates how unclear goals influence employee productivity, engagement, and well-being within organizations. The study employs a systematic literature review (SLR) approach, analyzing recent studies and theories to synthesize findings on the effects of goal ambiguity. The study examines various empirical and theoretical contributions to the topic by reviewing peer-reviewed articles. The findings reveal that goal ambiguity significantly reduces employee motivation by creating confusion and uncertainty about roles and expectations. Both intrinsic motivation (personal satisfaction) and extrinsic motivation (rewards and recognition) are negatively impacted. The research also highlights that goal vagueness undermines employee engagement and increases stress, leading to burnout and decreased productivity. Additionally, clear and well-communicated goals are essential for enhancing motivation, improving performance, and fostering organizational success. The study suggests that organizations must prioritize clear goal-setting and transparent communication to mitigate the adverse effects of goal vagueness. Regular feedback, aligned objectives, and better leadership communication are essential to improve employee motivation and ensure organizational effectiveness. These findings provide practical recommendations for managers aiming to foster a motivated and engaged workforce.
Co-Authors Abdul Haris Gazali Amin Hanadelansa Jainuddin Jainuddin M. Maulana Marsah Muhammad Erfan Muhammad Erfan Muhammad Erfan Risman Risman