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Pengaruh Kualitas Layanan Pegawai Terhadap Kepuasan Nabasah Pada Koperasi Binawarga Salobulo Kabupaten Wajo Andi Yuniarti; Jumardi Awal; Akbar
Precise Journal of Economic Vol 4 No 2 (2025): Edisi Oktober 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

This study aims to analyze the effect of employee service quality on customer satisfaction at the Binawarga Salobulo Cooperative, Wajo Regency. The background of this study is based on the importance of service quality as a major factor in creating and maintaining customer satisfaction and loyalty amidst increasingly fierce competition among financial institutions. This study uses a quantitative approach with a causal associative design. The population in this study amounted to 220 active customers with a sample of 69 respondents selected using a purposive sampling technique. The results show that employee service quality has a positive effect on customer satisfaction, with a regression coefficient value of 1.428, meaning that every increase in service quality will increase customer satisfaction by 1.428 units. The correlation coefficient value of 0.639 indicates a strong and positive relationship between the two variables, while the determination coefficient value of 0.411 explains that 41.1% of the variation in customer satisfaction can be explained by employee service quality. These findings confirm that the better the quality of service provided, including timeliness, courtesy, comfort, and completeness of service, the higher the level of customer satisfaction at the Binawarga Salobulo Cooperative, Wajo Regency
Evaluasi Penerapan Total Quality Management pada Bank BSI KCP Sengkang dalam Menghadapi Persaingan Perbankan Digital Andi Yuniarti; Asriani; Nurwindah; Andi Nur Azisah
Precise Journal of Economic Vol 4 No 1 (2025): Edisi April 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

The rapid development of digital banking has intensified competition in the financial services industry, including Islamic banking. Bank Syariah Indonesia (BSI) Sengkang Branch Office is required to continuously improve service quality and operational performance to compete in the digital era. One management approach that can be applied to improve organizational performance is Total Quality Management (TQM). This study aims to evaluate the implementation of TQM at Bank Syariah Indonesia Sengkang Branch Office, Sudirman, in facing digital banking competition. This research used a qualitative descriptive approach using literature review and field observation methods. The results indicate that the application of TQM principles, such as customer focus, continuous improvement, employee engagement, and leadership commitment, plays a significant role in improving service quality and customer satisfaction. However, challenges remain in terms of adapting human resources and optimizing digital services. Therefore, consistent implementation of TQM is necessary to strengthen the competitiveness and excellence of Islamic banking services in the digital era
Implementasi Manajemen Mutu Strategik pada Badan Amil Zakat Nasional (BAZNAS) Kabupaten Wajo Andi Yuniarti; Faisal; Awalia Putri; Nur Rizki
Precise Journal of Economic Vol 4 No 1 (2025): Edisi April 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

The implementation of strategic quality management in zakat institutions is crucial for improving accountability, transparency, and the social impact of zakat fund management. This study aims to analyze the implementation of strategic quality management at the National Zakat Agency (BAZNAS) in Wajo Regency. A qualitative case study approach was used, with data collected through in-depth interviews with the Head of BAZNAS in Wajo Regency, observations, and document review. The results indicate that BAZNAS in Wajo Regency has adopted a strategic quality framework through planning based on the Strategic Plan and Work Plan (RKAT), the implementation of Standard Operating Procedures (SOPs), and a multi-layered monitoring and evaluation mechanism. The leadership acts as a motivator and facilitator using a participatory approach. Challenges faced primarily relate to the on-demand funding model and limited public understanding of zakat. Nevertheless, the implementation of strategic quality has strengthened organizational governance and increased public trust. This study recommends strengthening synergies with local governments and increasing zakat outreach to optimize BAZNAS's role in poverty alleviation
Optimalisasi Manajemen Produksi Layanan Digital Bank Syariah Studi Kasus Pada Mobile Banking BSI Andi Yuniarti; Fuji Pratiwi; Indra Heri Rukmana; Muh Yasir; Dewi
Precise Journal of Economic Vol 4 No 1 (2025): Edisi April 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

Digital transformation in the Islamic banking sector has prompted Bank Syariah Indonesia (BSI) to develop the Byond BSI mobile banking service as an effort to improve efficiency and customer convenience. This study aims to analyze how digital service production management is implemented in the application and identify challenges and optimization efforts. The method used is descriptive qualitative based on literature review. The study results indicate that although Byond BSI has experienced significant growth, obstacles remain such as technical glitches, slow login processes, incomplete features, and the need for enhanced security. BSI has undertaken various improvement efforts, including system updates, digital education, and the development of Sharia-based features. Service optimization is carried out based on the five dimensions of SERVQUAL: tangibles, reliability, responsiveness, assurance, and empathy. If these dimensions are optimally implemented, service efficiency and convenience can be achieved, which ultimately impacts customer loyalty to BSI's digital services.
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Produk Skincare Skintific pada Mahasiswa Institut Lamaddukelleng" Andi Yuniarti; Sri Wahyuni N; Sitti Maryam
Movere Journal Vol. 8 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i2.834

Abstract

Penelitian ini bertujuan untuk menentukan pengaruh kualitas produk dan citra merek terhadap Keputusan pembelian di kalangan mahasiswa di Institut Lamaddukelleng. Populasi ini Penelitian ini melibatkan mahasiswa Institut Lamaddukelleng. Sampel penelitian terdiri dari 83 orang. responden, dengan teknik pengumpulan data yang menggunakan observasi dan kuesioner. Data Analisis dilakukan menggunakan regresi linier berganda, uji F, uji t, dan korelasi berganda dan koefisien determinasi. Hasil regresi linier berganda Analisis menunjukkan bahwa koefisien regresi untuk kualitas produk adalah 0,527 dan untuk citra merek adalah 0,475. Nilai signifikansi untuk kualitas produk adalah 0,000 dan untuk citra merek juga 0,000. Hal ini menunjukkan bahwa kualitas produk dan citra merek memengaruhi keputusan pembelian karena Nilai signifikansinya lebih rendah daripada tingkat signifikansi yang ditetapkan. Hasil dari Analisis korelasi berganda menunjukkan nilai 0,785, yang berarti bahwa Kualitas Produk dan Citra merek memiliki hubungan positif yang kuat dengan keputusan pembelian. Koefisiennya adalah Hasil analisis determinasi sebesar 0,616 menunjukkan bahwa kualitas produk dan citra merek Faktor-faktor seperti mempengaruhi keputusan pembelian sebesar 61,6%, sedangkan sisanya sebesar 38,4% dipengaruhi oleh faktor lain. faktor-faktor yang tidak diperiksa. Hasil analisis uji-t (t1 dan t2) menunjukkan bahwa Kualitas Produk Citra merek dan faktor lainnya memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Hasilnya menunjukkan bahwa hal tersebut cukup signifikan Hasil analisis uji F menunjukkan bahwa kualitas produk dan citra merek secara bersamaan memiliki pengaruh yang besar memiliki pengaruh signifikan terhadap keputusan pembelian.