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Romdonny, Jefry
Swadaya Gunung Jati University, Cirebon
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PENGARUH MEREK, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BOLA SEPAK Rosmadi, Maskarto Lucky Nara; Romdonny, Jefry
IKRAITH-HUMANIORA Vol 2 No 2 (2018): IKRAITH-HUMANIORA vol 2 Nomor 2 Bulan Juli 2018
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.365 KB)

Abstract

Penelitian ini adalah untuk mengetahui pengaruh merek, promosi, dan kualitas produk terhadap keputusanpembelian PT. Sinjaraga Santika Sport. Metode yang digunakan adalah analisis jalur, karena disamping inginmendapatkan gambaran mengenai keputusan pembelian yang dikaitkan dengan merek, promosi, dan kualitasproduk, juga ingin mendapatkan gambaran tentang hubungan dan pengaruh dari variabel-variabel penelitian.Berdasarkan hasil penelitian, bahwa merek sudah pada tingkatan baik, promosi pada posisi yang kurang baik,serta kualitas produk ada pada tingkatan baik. Secara umum, merek, promosi, dan kualitas produk berpengaruhterhadap keputusan pembelian, dan pengaruh merek adalah paling signifikan terhadap keputusan pembelian.Pengaruh secara parsial variabel merek terhadap keputusan pembelian adalah sebesar 0,286 atau 28,60%,variabel promosi terhadap keputusan pembelian adalah sebesar 0,272 atau 27,20%, dan variabel kualitas produkterhadap keputusan pembelian adalah sebesar 0,207 atau 20,70%. Pengaruh secara simultan merek, promosi,dan kualitas produk terhadap keputusan pembelian adalah sebesar 0,765 atau 76,50%, sedangkan 0,235 atau23,50% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Dari hasil penelitian yangdilakukan, maka variabel merek, promosi, dan kualitas produk apabila digabungkan akan memiliki pengaruhyang signifikan terhadap keputusan pembelian PT. Sinjaraga Santika Sport.
PERAN MEDIA SOSIAL DALAM MENDUKUNG PEMASARAN PRODUK ORGANISASI BISNIS Romdonny, Jefry; Rosmadi, Maskarto Lucky Nara
IKRA-ITH EKONOMIKA Vol 1 No 2 (2018): IKRAITH-EKONOMIKA vol 1 Nomor 2 Bulan November 2018
Publisher : Universitas Persada Indonesia YAI

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Abstract

ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui dan menganalisis peran media sosial dalam mendukungpemasaran bola sepak. Metode penelitan yang digunakan adalah metode kualitatif dengan pendekatan deskriptifeksploratif, artinya data yang diperoleh baik dari peneliti, informan kunci maupun data yang ada, kemudiandianalisa. Dari hasil penelitian diperoleh bahwa peran media sosial sangat membantu dalam memasarkan produkbola sepak yang diproduksi PT. Sinjaraga Santika Sport Majalengka dan meningkatkan angka penjualan.Keterbatasan pengetahuan dari karyawan akan teknologi informasi serta kesempatan mengikuti pelatihanmerupakan kendala yang dihadapi oleh pelaku usaha. untuk itu peran dari Pemerintah Kabupaten Majalengkakhususnya Dinas Koperasi dan Usaha Kecil Menengah sangat diharapkan terutama dalam memberikan pelatihanserta dapat memfasilitasi dalam memperoleh bantuan dari perbankan.
Factors Affecting Customer Loyalty in Products Romdonny, Jefry; rosmadi, maskarto lucky nara
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 2, No 1 (2019): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v2i1.201

Abstract

This study aims to determine the factors that can influence consumers have loyalty to a product produced by a company. The research method used is a qualitative method with a descriptive analytical approach. From the results of research conducted, it is known that customer loyalty is needed by producers, especially to market their products as well as the commitment of management to provide satisfactory service and quality products needed by consumers. The role of the government is often needed especially to overcome the high price of production raw materials because it is still imported from abroad.
SHARING KNOWLEDGE DALAM MENINGKATKAN KUALITAS SDM PADA INDUSTRI KREATIF: Studi Empiris Pengrajin Batik Tulis Trusmi Kabupaten Cirebon Maskarto Lucky Nara Rosmadi; Jefry Romdonny
Journal Industrial Servicess Vol 3, No 1b (2017): Oktober 2017
Publisher : Fakultas Teknik Jurusan Teknik Industri Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.917 KB) | DOI: 10.36055/jiss.v3i1b.2080

Abstract

Perkembangan perekonomian nasional yang fluktuatif disertai dengan kurang berkembangnya sektor industri makro berdampak pada laju pertumbuhan dan perkembangan ekonomi bangsa Indonesia. Berbagai upaya dilakukan untuk segera keluar dari situasi yang dapat berdampak bagi pembangunan yang sedang dilaksanakan. Untuk mengantisipasi permasalahan tersebut, tentunya harus dapat mengikutsertakan peran ekonomi mikro dalam membantu mempercepat pertumbuhan ekonomi. Industri kreatif yang telah mengakar dan menjadi mata pencaharian pokok masyarakat Indonesia dapat mendukung program pembangunan nasional. Salah satu industri kreatif tersebut, yaitu industri susu karamel Cisondari Kabupaten Bandung. Keberadaan industri susu karamel Cisondari memang belum terkenal jika dibandingkan dengan susu karamel Pangalengan Kabupaten Bandung. Metode penelitian yang digunakan adalah menggunakan metode penelitian kualitatif dengan jenis pendekatan deskriptif, maksudnya data yang diperoleh menggambarkan atau menjelaskan sedemikian rupa yang kemudian dilakukan penganalisaan sedangkan teknik pengumpulan data terdiri dari data primer dan data sekunder (kepustakaan). Berdasarkan hasil penelitian yang dilakukan dapat diterangkan, bahwa industri susu karamel Cisondari yang merupakan industri rumah tangga memiliki ciri khas yang berbeda dengan susu karamel yang diproduksi di pangalengan dan keberadaannya dapat menjadi wahana kuliner baru bagi Kabupaten Bandung. Beberapa faktor yang perlu ditingkatkan adalah kurangnya peran pemerintah daerah dalam memberikan penyuluhan dan bantuan permodalan melalui industri perbankan. Dengan keterbatasan yang ada susu karamel Cisondari sudah tersebar diseluruh wilayah Jawa Barat. Namun demikian keterbatasan bahan baku dan sumber daya manusia (SDM) masih menjadi masalah utama yang harus segera ditangani. 
MANFAAT E-BUSINESS DALAM PEMASARAN BOLA SEPAK: Studi empiris pada PT. Sinjaraga Santika Sport (Triple S) Majalengka Jefry Romdonny; Maskarto Lucky Nara Rosmadi
Journal Industrial Servicess Vol 3, No 1b (2017): Oktober 2017
Publisher : Fakultas Teknik Jurusan Teknik Industri Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36055/jiss.v3i1b.2081

Abstract

Kemajuan ilmu pengetahuan dan teknologi informasi harus disertai dengan meningkatnya kualitas Sumber daya manusia sebagai komponen utama dalam suatu perusahaan. Pemanfaatan e-business selain untuk mempermudah komunikasi antara produsen dan konsumen juga untuk meningkatkan dan memperluas pasar produk suatu perusahaan. PT. Sinjaraga Santika Sport sebuah perusahaan bola sepak yang berada di Kabupaten Majalengka telah menerapkan e-business untuk meningkatkan dan memperluas jaringan pemasaran serta untuk meningkatkan produktivitas kerja karyawan. Metode penelitian yang digunakan adalah menggunakan metode penelitian kualitatif dengan jenis pendekatan deskriptif, maksudnya data yang diperoleh menggambarkan atau menjelaskan sedemikian rupa yang kemudian dilakukan penganalisaan sedangkan teknik pengumpulan data terdiri dari data primer dan data sekunder (kepustakaan). Berdasarkan hasil penelitian yang dilakukan dapat diterangkan, bahwa penggunaan dan pemanfaatan e-business oleh PT. Sinjaraga Santika Sport sangat membantu terutama dalam meningkatkan jumlah pesanan khususnya dari luar negeri. Jumlah ekspor bola di Tahun 2015 sebelum pemanfaatan e-business sebesar 110.000 pcs untuk wilayah Asia yang kemudian meningkat menjadi 145.000, wilayah Eropa dan Afrika pun mengikuti perkembangan ini dengan jumlah yang meningkat dengan jumlah yang meningkat dengan signifikan. Beberapa faktor yang perlu ditingkatkan adalah peran pemerintah daerah dan pusat untuk melakukan pembinaan dan mendukung dari segi permodalan
Benefits of E-Commerce in Marketing Creative Industrial Products Jefry Romdonny
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 2, No 2 (2019): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v2i2.259

Abstract

This study aims to determine the benefits of e-commerce for creative economic actors, especially to market their products. The research method uses is qualitative with an analytical and explorative descriptive approach. From the research conducted, the results shows that the use of e-commerce has a positive impact on both producers and consumers. While the benefits for producers are that promotional costs can be reduced so that the selling price can be more competitive. However, the limited ability of human resources to utilize information technology and capital is a major obstacle for micro-entrepreneurs. The role of the regional government, especially the related institutions, is expected to be able to provide guidance and solutions for the development of the creative economy in the region.
Enhancing Customer Loyalty: Optimizing Barista and Store Atmosphere for Increased Customer Satisfaction Alfiansyah, Rifky; Pamungkas, Rafly Abdi; Bakhri, Saeful; Romdonny, Jefry
International Journal of Social Service and Research Vol. 4 No. 01 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i01.657

Abstract

The aim of this study was to investigate the impact of store atmosphere and baristas on customer loyalty, mediated by customer satisfaction as an intervening variable. The study was conducted with the hope of enhancing customer loyalty in coffee shops located in the city of Cirebon. Convenience sampling was employed in this study. The primary data was collected by distributing questionnaires to 115 consumers in coffee shops located in Cirebon city. The data was analysed using partial least squares (SEM-PLS) structural equation modelling with the Smart-PLS 3.0 application. The study's results indicate that the store's atmosphere has a positive impact on customer satisfaction and loyalty. Additionally, the barista variable was found to have a positive effect on customer satisfaction and loyalty. It was found that the customer satisfaction variable mediated the relationship between store atmosphere and baristas on customer loyalty. Achieving customer loyalty is not solely dependent on the store atmosphere and baristas. It is important to explore other variables that can contribute to this goal. Future researchers should investigate these variables further.
Synergistic Effects of Content Marketing and Influencers Marketing on the Formation of Brand Awareness and Purchase Interest of TikTok Shop Users (Cirebon City Case Study) Izza, Ahmad Mudrikul; Ardiansyah, Muhammad Nur; Barkah, Fajar; Romdonny, Jefry
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.781

Abstract

This research aims to investigate the synergistic influence between Content Marketing and Influencer Marketing on the formation of Brand Awareness and Purchase Interest of TikTok Shop users in Cirebon City. The aim is to analyze the impact of these two marketing strategies on brand awareness and purchase intention and to test their influence significantly. The research method uses a quantitative approach using research instruments and statistical analysis, especially with SPSS version 24. Samples were taken through non-probability sampling with purposive sampling criteria for respondents aged 17-30 years who are users of the TikTok application in the Cirebon area. Research variables include Content Marketing (X1), Influencer Marketing (X2), Brand Awareness (Y1), and Purchase Intention (Y2). The analysis results show that Content Marketing and Influencer Marketing have a significant influence on Brand Awareness and Purchase Interest, with a high R Square value indicating the influence of these variables on the outcome. In conclusion, this research found that Content Marketing and Influencer Marketing play an important role in forming brand awareness and interest in purchasing products on the TikTok Shop. Recommendations include strengthening content-based marketing strategies and collaboration with influencers, as well as paying attention to the relationship between Brand Awareness and Purchase Interest to improve sales performance through the TikTok Shop platform. This research can be the basis for further research regarding the influence of Content Marketing and Influencer Marketing in the context of digital marketing.
The Influence of Scarcity Perception and FOMO on Gen Z Impulse Buying in Cirebon City Abbas, Muhammad Yasin; Pratama, Febry Ilham; Romdonny, Jefry; Maulana, Yono 
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7428

Abstract

Social media use and the quick expansion of e-commerce have altered Generation Z's spending habits, particularly by promoting impulsive purchases. The purpose of this research is to ascertain how Gen Z in Cirebon City impulsively purchases items in response to perceived scarcity and FOMO. The research methodology is survey-based and quantitative. Participants in this research were 231 respondents who are frequent Shopee e-commerce consumers in Cirebon City. The Partial Least Square-Structural Equation Modelling (PLS-SEM) approach was used to analyse the data using the SmartPLS 3 software. The findings demonstrated that impulsive purchase was positively and significantly impacted by both perceived scarcity and FOMO, partly and concurrently. With an R-squared value of 0.382, the two independent variables may account for 38.2% of the variable related to impulsive purchase. These findings support the Stimulus-Organism-Response and psychological reactance theories, which explain that external pressures, such as scarcity and social anxiety, can encourage unplanned buying behavior. This research provides implications for businesses to understand the importance of ethics in scarcity-based marketing strategies and the importance of digital financial literacy education among Gen Z to reduce irrational consumptive behavior.
The Influence of Influencer Marketing, Social Media Marketing, and Campaigns on Fashion Customer Loyalty in the TikTok App (Study on Converse Brand) Supiandi, Rendi; Romdonny, Jefry; Maulana, Yono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7558

Abstract

The digital age has turned TikTok Shop into a transformative phenomenon in the global e-commerce landscape, particularly in the fashion industry. TikTok Shop creates an immersive and interactive shopping experience by integrating entertainment and shopping in one ecosystem. The platform has seen significant transaction growth in Indonesia, making it one of the fastest-growing e-commerce markets. This research seeks to measure the impact that influencer marketing, promotion on social media, and campaigns on customer devotion in the fashion sector on the TikTok App, with a focus on the Converse brand. The research problem addresses the challenge of maintaining customer loyalty in a competitive digital environment where engagement and sales show alarming trends. This research uses an associative quantitative approach with a survey method using a digital questionnaire distributed through Google Forms. The sample consisted of 200 respondents who are active users of the TikTok application in Cirebon City aged 18-40 years and familiar with the Converse brand. Data collection used technique of purposive sampling, and the analyses were conducted using SPSS within validity, reliability, and the analysis of multivariate linear regression tests. The findings demonstrated that influencer marketing, promotion on social media, and campaigns have a favourable and noteworthy impact on customer devotion. Regression analysis shows that the three factors together affect the loyalty of client by 43.6%, while 56.4% is influenced by other factors outside this study. Therefore, Converse needs to continue developing innovative and interactive digital marketing strategies according to audience preferences in the digital.
Co-Authors Abbas, Muhammad Yasin Alfiansyah, Rifky Ardiansyah, Muhammad Nur Asyraf, Fadhil Bakhri, Saeful Barkah, Fajar Fikri Muhamad Sidiq Izza, Ahmad Mudrikul Khofifah Azzahra Maskarto Lucky Nara Rosmadi Maulana, Muhammad Farhan Maulana, Yono Maulana, Yono  Montazeri, Muhammad Haidar Otong Karyono Pamungkas, Rafly Abdi Pratama, Febry Ilham Rifki, Muhamad Rifki Oktaviali rosmadi, maskarto lucky nara Rosmadi, Maskarto Lucky Nara Supiandi, Rendi