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All Journal Journal Industrial Servicess IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH EKONOMIKA Almana : Jurnal Manajemen dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Journal La Bisecoman International Journal of Social Service and Research Indonesian Journal of Business Analytics (IJBA) Indonesian Journal of Advanced Research (IJAR) IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Romdonny, Jefry
Swadaya Gunung Jati University, Cirebon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation

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The Influence of Digital Marketing, Product Quality, and Consumer Behavior on Purchase Decisions at Point Coffee Cirebon Muhammad Farhan Maulana; Yono Maulana; Jefry Romdonny
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7969

Abstract

This study aims to analyze the influence of digital marketing, product quality, and consumer behavior on purchasing decisions at Point Coffee Cirebon. This study uses a quantitative approach with a survey method involving 150 respondents who are consumers of Point Coffee Cirebon. Data were collected through a questionnaire that measures consumer perceptions of digital marketing, product quality, and behavioral factors that influence their purchasing decisions. Data analysis was carried out using multiple regression methods to test the influence of each independent variable on purchasing decisions. The results of the study indicate that digital marketing, product quality, and consumer behavior significantly influence consumer purchasing decisions at Point Coffee Cirebon. Specifically, effective digital marketing through social media platforms has a major positive impact on purchasing decisions, followed by product quality which is the main factor in attracting consumers. These findings provide important implications for Point Coffee managers in formulating more targeted marketing strategies that are in accordance with consumer preferences. This study is expected to provide insight for coffee entrepreneurs in improving their business performance through the implementation of appropriate digital marketing strategies and improving product quality.
Pengaruh Persepsi Harga dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Ulang Jasa Kontruksi PT Amel Indah Abadi dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Suhendra, Dandi; Curatman, Aang; Romdonny, Jefry
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10860

Abstract

The construction service industry plays an important role in economic development. Fierce competition requires companies to maintain prices, service quality, and customer satisfaction. PT. Amel Indah Abadi has experienced project fluctuations, so it is necessary to examine the factors that influence the reuse of its services.This study aims to analyze the effect of price perception and service quality on the decision to reuse construction services with customer satisfaction as a mediating variable. The approach used is quantitative with an explanatory research method. The sample consists of 61 customers of PT. Amel Indah Abadi selected using saturated sampling techniques. Data were collected through a five-point Likert scale questionnaire and analyzed using Partial Least Square (PLS) with the help of SmartPLS 3.0. The results showed that price perception had a positive and significant effect on customer satisfaction (path = 0.477; T = 4.050) and service quality also had a significant effect on customer satisfaction (path = 0.491; T = 4.212). In addition, price perception and service quality have a positive effect on the decision to reuse services (path = 0.387; T = 3.631 and path = 0.305; T = 2.931). Customer satisfaction has a significant effect on the decision to reuse services (path = 0.294; T = 2.726) and significantly mediates the relationship between price perception and service quality on the decision to reuse services (path = 0.140; T = 2.153 and path = 0.144; T = 2.209). The study concluded that reasonable prices and quality service increase satisfaction and encourage repeat use of services. Competitive pricing strategies and service improvements are key to building customer loyalty in the construction sector.
The Role of Perceived Value in Mediating the Effect of Store Atmosphere and Service Quality on Repurchase Intention at OB.Second Outlets Robby Wahyu Al Ayubi; Aang Curatman; Jefry Romdonny
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15916

Abstract

The purpose of this study is to examine how customers of OB.Second stores in Cirebon use perceived value to mediate the impact of store atmosphere and service quality on repurchase intention. The fierce rivalry in the thrifting sector and the significance of keeping clients through a satisfying shopping experience serve as the foundation for the research background. This study uses a quantitative methodology, collecting data from 300 respondents who have previously made purchases at OB.Second via a Google Form. SEM-PLS was used to analyze the data using SmartPLS software.The findings show that perceived value is positively and significantly impacted by store atmosphere and service quality. Furthermore, it has been demonstrated that repurchase intention is positively and significantly impacted by perceived value. Other findings show that the store atmosphere and service quality directly affect repurchase intention, but their impact intensifies when mediated by perceived value.The study concludes that enhancing the store's atmosphere and the quality of service can foster a positive perceived value among customers, thereby motivating them to make repeat purchases.
The Effect of Product Variation and Sales Service on Customer Loyalty with Customer Satisfaction as A Mediating Variable: Case Study: JEL Classification: M31, L81, D12, C12, C51 Hidayatulloh, A Rahmat; Rosnidah, Ida; Romdonny, Jefry
Journal La Bisecoman Vol. 7 No. 1 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i1.3005

Abstract

The growth of the building materials retail industry in Indonesia, driven by rapid infrastructure development, has increased competition among businesses. This situation requires building materials stores to focus not only on product availability but also on service quality to create customer satisfaction and loyalty. This study aims to analyze the effect of product variety and sales service on customer loyalty, with customer satisfaction as a mediating variable at TB. Rahmat Jaya Mandiri in Cirebon Regency. This study used a quantitative approach with a survey method of 129 customer respondents. Data were analyzed using inferential statistical analysis techniques to test the direct and indirect effects between variables. The results showed that product variety and sales service did not have a significant direct effect on customer loyalty. In addition, product variety and sales service also did not have a significant effect on customer satisfaction. Testing the indirect effect showed that customer satisfaction was unable to mediate the effect of product variety or sales service on customer loyalty. The main finding of this study revealed that the only significant relationship was between customer satisfaction and customer loyalty, making customer satisfaction a key factor in the formation of loyalty. The results of this study indicate that in building materials stores, customers place more emphasis on functional aspects and reliability than product variety and emotional service. This research is expected to provide strategic considerations for building materials store managers in formulating policies to improve customer satisfaction and loyalty.
THE INFLUENCE OF DIGITAL LITERACY AND SOCIAL MEDIA PROMOTION ON MARKETING PERFORMANCE WITH DIGITAL READINESS AS A MODERATING VARIABLE IN SMALL AND MEDIUM ENTERPRISES IN CIREBON Sholihin, Sholihin; Curatman, Aang; Romdonny, Jefry
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27216

Abstract

This study aims to analyze the influence of digital literacy and social media promotion on the marketing performance of Small and Medium Enterprises (SMEs) in Cirebon, with digital readiness as a moderating variable. The research adopts a quantitative approach using a survey method involving 325 SME owners registered at Rumah UMKM Cirebon. Data were collected through questionnaires using a Likert scale and analyzed using Structural Equation Modeling with the Partial Least Squares approach. The findings reveal that digital literacy and social media promotion have a positive effect on the marketing performance of SMEs, which is reflected in increased sales growth and wider market reach. The research model is able to explain more than half of the variation in SME marketing performance. However, digital readiness has not demonstrated a significant moderating role in strengthening the relationship between digital literacy, social media promotion, and marketing performance. This study has several limitations, particularly its focus on a specific region and type of business. Therefore, future research is recommended to expand the scope of the study to different regions and include additional strategic variables that may influence SME marketing performance. Keywords: Digital Literacy; Social Media Promotion; Marketing Performance; SMEs
The Influence of E-Service Quality and E-Trust on the Level of E-Loyalty of Gojek Application Users in the Cirebon Region Kurniawan, Deni; Romdonny, Jefry; Dedu, May
Indonesian Journal of Advanced Research Vol. 5 No. 4 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i4.16291

Abstract

This study is aimed at analyzing the impact of e-service quality and e-trust on the e-loyalty of  Gojek application users in the Cirebon Region. The method used was quantitative descriptive, with a survey of 150 active Gojek users using purposive sampling. The data was analyzed through Partial Least Squares (PLS) using SmartPLS. The results indicated that e-service quality had a positive and significant influence on e-loyalty (path coefficient = 0.391; p = 0.001), while e-trust had a more dominant influence (path coefficient = 0.452; p = 0.000). Simultaneously, two variables exert a substantial influence on e-loyalty with an R-Square of 0.650, meaning that 65% of user loyalty variations are explained by both variables. Improving the quality of digital services and strengthening user trust are key strategies to maintain Gojek's loyalty in an increasingly competitive market.
The Influence of Digital Marketing Strategy, Product Quality, and Price on Purchase Decisions for Imported Second-Hand Clothing Firdaus, Muhammad Rafli; Dadu, May; Romdonny, Jefry
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3022

Abstract

The growing popularity of imported second-hand clothing (thrifting) has been driven by digitalization, shifting consumer lifestyles, and increasing awareness of affordable and sustainable fashion, leading to changes in consumer purchasing behavior. This study aims to examine the influence of digital marketing strategy, product quality, and price on consumers’ purchase decisions at OB Second Cirebon. A quantitative approach was employed using a survey method, with data collected through structured questionnaires distributed to consumers who had purchased products within the past year. The sample was determined using purposive sampling based on specific criteria relevant to the study. Data analysis was conducted using multiple linear regression supported by SPSS, preceded by validity, reliability, and classical assumption tests, as well as hypothesis testing using t-test and F-test. The results indicate that digital marketing strategy, product quality, and price have a positive and significant effect on purchase decisions, both individually and simultaneously. Among these variables, product quality emerges as the most influential factor in shaping consumer decisions. These findings suggest that optimizing digital marketing activities, maintaining consistent product quality, and setting appropriate pricing strategies are essential for enhancing consumer purchase decisions and supporting the growth of the thrift fashion industry.
Co-Authors Aang Curatman Alfiansyah, Rifky Ardiansyah, Muhammad Nur Asyraf, Fadhil Bakhri, Saeful Barkah, Fajar Curatman, Aang Dadu, May Deni Kurniawan, Deni Fikri Muhamad Sidiq Firdaus, Muhammad Rafli Hidayatulloh, A Rahmat Ida Rosnidah Izza, Ahmad Mudrikul Khofifah Azzahra Maskarto Lucky Nara Rosmadi May Dedu Montazeri, Muhammad Haidar Muhammad Farhan Maulana Otong Karyono Pamungkas, Rafly Abdi Rifki, Muhamad Rifki Oktaviali Robby Wahyu Al Ayubi Rosmadi, Maskarto Lucky Nara rosmadi, maskarto lucky nara Sholihin Sholihin Suhendra, Dandi Yono Maulana