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All Journal Ruang Komunitas : Jurnal Pengabdian Masyarakat Business Research and Administration Innovation (BRAIN)
Sulmiah
Universitas Negeri Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Tantangan dan Peluang dalam Digitalisasi Badan Usaha Milik Desa Novayanti Sopia Rukmana Syafrin; Nur Fadhila Umar; Sulmiah; Asri Nur Aina; Dyan Paramitha Darmayanti
RUANG KOMUNITAS: Jurnal Pengabdian Masyarakat Vol 1 No 1 (2023): Ruang Komunitas: Jurnal Pengabdian Masyarakat
Publisher : Program Studi Ilmu Politik bekerjasama Program Studi Hubungan Internasional, Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/rkjpm.v1i1.37501

Abstract

The current era of digitalization has had a major impact on various sectors. One of them is the Village Owned Business Entity (BUM Desa). The demand for development in the management of BUM Desa includes improving product quality and marketing methods. This training aims to provide participants with an understanding of the challenges and opportunities in digitizing BUM Desa. This training was attended by Bum Desa members who have formed and managed BUM Desa. After attending the BUM Desa challenges and opportunities training, participants are expected to be able to know about how to manage and develop quality BUM Desa products and how to market BUM Desa products and technology-based business management, such as inventory management systems, financial management systems, and sales and marketing management systems, technology-based marketing and promotion. After the training was carried out, the participants already knew about digitization, challenges and opportunities in digitizing BUM Desa.
Analysis Of Competitive Strategy For Grocery Stalls (Study On Herianto’s Grocery Stalls, Camba-Camba Village, Batang District, Jeneponto Regency) Hendriani; Muhammad Darwis; Sulmiah; Aris Baharuddin; Jamaluddin
Business Research and Administration Innovation Vol. 3 No. 1 (2026): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v3i1.57

Abstract

This study aims to determine how the competitive strategy of Herianto grocery stalls and inhibiting and supporting factors in Herianto grocery stalls, Camba-camba village, Batang district, Jeneponto regency. This type of research is descriptive qualitative research. Data collection techniques in this study through observation, interview, and documentation methods. Data analysis techniques in this study use data condensation, data presentation and conclusions. The results of this study show that in order for Herianto grocery stalls to remain competitive in the same industry, Herianto grocery stalls can choose several strategies that are in accordance with the internal and external conditions of grocery stalls. The strategy that can be used at Herianto's grocery stall is to use the WO strategy where the purpose of the WO strategy is to improve internal weaknesses by taking advantage of external opportunities. The strategy is obtained from the results of SWOT analysis and by looking at business competition factors, namely, the threat of substitute poduk, the threat of competitors, the threat of new competitors, the bargaining power of suppliers, the bargaining power of consumers. The inhibiting factor is the lack of business capital so that consumers still cannot buy wholesale and the stall building is still narrow. The supporting factors are the completeness of goods, ease of shopping by implementing a 2-week payment system and implementing a delivery system.
Co-Authors Aina, Asri Nur Aris Baharuddin Hendriani jamaluddin Muh. Darwis Novayanti Sopia Rukmana Syafrin Nur Fadhila Umar Paramitha, Dyan