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All Journal EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Bisnis Mahasiswa Bussman Journal : Indonesian Journal of Business and Management AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Ariska, Emalia
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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The Influence of Taste, Price, Store Atmosphere, and Service Quality on Consumer Satisfaction at Warkop Gb 2 Yusuf, M; Zalikha*, Zalikha; Ariska, Emalia; Mulyadi, Mulyadi
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 2 (2024): Mei, History Learning Media and Social Problems
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i2.30313

Abstract

This research aims to determine the influence of taste, price, store atmosphere and service quality on consumer satisfaction. This type of research is associative research. Data collection in this research was carried out through a survey approach with a quantitative descriptive research type by distributing questionnaires to 100 respondents, while the population used in this research was customers of GB 2 Bireuen warkop. Data collection techniques were carried out using interviews, questionnaires and documentation studies. The data analysis tool used in this research uses SPSS. The data analysis technique in this research is descriptive analysis. The results of this research show that taste, price, store atmosphere and service quality influence customer satisfaction at warkop GB 2 Bireuen
Marketing Analysis of Product-Harm Crises on Brand Switching (Case Study on Honda eSAF Frame) Mulyadi, Mulyadi; Ariska, Emalia; Azhari, Azhari; Muchsin, Muchsin
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2194

Abstract

This research aims to analyze the impact of marketing factors, such as brand equity and product quality, on Brand Switching behavior through Product-Harm Crises, with a case study of the Honda eSAF motorcycle frame fracture incident. This crisis not only affects technical aspects but also damages the reputation and consumer trust in Astra Honda Motor (AHM). The study uses the SEM-PLS method with a sample of 160 respondents. Results show that brand equity and product quality have a significant influence on product crises, but do not directly or indirectly trigger consumers to switch brands through these product crises. The decision for Brand Switching turns out to be more complex and influenced by factors other than product crises. Therefore, companies need to develop effective crisis mitigation strategies to maintain consumer loyalty and reduce the risk of brand switching, in addition to strengthening brand equity and product quality.
PENYULUHAN TENTANG LITERASI KEUANGAN DIGITAL PADA PEREMPUAN DI DESA COT MESJID KABUPATEN BIREUEN Munawarah, Munawarah; Rahmi, Rahmi; Aryanie, Irne; Nurjannah, Nurjannah; Bariah, Chairul; Iskandar, Iskandar; Simahatie, Mai; Ariska, Emalia
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i2.%p

Abstract

Desa cot mesjid merupakan desa binaan yang terkenal dengan kerajinan bordir dan terdapat kelompok pengrajin wanita yang menjadi tumpuan peningkatan ekonomi masyarakat. Oleh karena itu, tim pengabdi bertujuan untuk melakukan kegiatan sosialisasi terkait literasi keuangan digital di Kabupaten Bireuen. Pelaksanaan pengabdian ini berlokasi di Desa cot mesjid Kecamatan Juli Kabupaten Bireuen dengan sasaran perempuan pengrajin bordir dan komunitas perempuan yang menggunakan gadget dan menggunakan internet dalam aktivitas sehari-hari. Hasil dari pengabdian ini adalah masih banyak perempuan pengrajin bordir yang belum mengetahui resiko penggunaan platform keuangan digital seperti Phishing, Phraming Mobile, Sniffing, Money Mule dan Social Engineering. Selain itu masih banyak yang bingung dalam memilih platform yang tepat untuk digunakan, sehingga ada penyuluhan dari tim pengabdi Universitas Islam Kebangsaan Indonesia. Komunitas perempuan pengrajin bordir menjadi sadar akan platform dan informasi yang harus mereka pilih dan pilah untuk menghindari penyalahgunaan data pribadi.
Analisis Pengaruh Komunikasi dan Disiplin terhadap Kinerja Pegawai dengan Motivasi sebagai Variabel Intervening pada RSUD Rantauprapat Mulyadi, Mulyadi; Yusuf, M; Ariska, Emalia; Zalikha, Zalikha
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.841

Abstract

This research aims to determine the effect of communication and discipline on employee performance with motivation as an intervening variable. This type of research is associative research. Data collection in this research was carried out using a survey approach with a quantitative descriptive research type by distributing questionnaires to 82 respondents, while the population used in this research were employees of Rantauprapat Regional Hospital, Labuhanbatu Regency. Data collection techniques were carried out using interviews, questionnaires and documentation studies. The data analysis tool used in this research uses SEM-PLS. The data analysis technique in this research is descriptive analysis. The results of this research show that communication on employee performance has a positive and significant effect, communication on motivation has a positive and significant effect, the influence of motivation on employee performance has a positive but not significant effect, discipline on employee performance has a positive and significant effect, discipline has an effect on motivation positively and significantly. Meanwhile, motivation does not mediate the effect of communication on employee performance. And meanwhile motivation also does not mediate the influence of work discipline on employee performance.
Pengaruh Lingkungan Kerja dan Kepuasan Kerja terhadap Kinerja Pegawai RSU BMC Bireuen Ariska, Emalia; Mulyadi, Mulyadi; Zalikha, Zalikha; Yusuf, M
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.842

Abstract

This research aims to determine the influence of the work environment and job satisfaction on the performance of RSU BMC Bireuen employees. The sample in this study was 75 employees at RSU BMC Bireuen. The method used in this research is a quantitative descriptive method. The research results stated that the work environment and job satisfaction influenced the performance of Labuhanbatu District Health Service employees. The results of this research state that the work environment variable has a positive and significant effect on employee performance with a t-statistic path coefficient value of 6,934 > 1,658 and has a significant value of 0,000 < 0.05 and the Job Satisfaction variable has a significant effect on the Performance of Labuhanbatu Regency Health Service Employees. This is clear from the t-statistical path coefficient value of 1,893 > 1,658 and has a significant value of 0.058 < 0.05. Thus the results of testing the second hypothesis in the research were rejected.
Pengaruh Profitabilitas dan Likuiditas terhadap Opini Audit Going Concern Zalikha, Zalikha; Ariska, Emalia; Mulyadi, Mulyadi; Yusuf, M
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.850

Abstract

This research aims to find out how Profitability and Liquidity influence Going Concern Audit Opinions in manufacturing companies listed on the Indonesia Stock Exchange for the 2021–2023 period. The population in this study are manufacturing companies in the Consumer Goods Industry sector listed on the Indonesian Stock Exchange for the 2021–2023 period. Sampling was carried out using the Purposive Sampling method. The type of data used is secondary data. The results of this research show that the Profitability variable has a significant negative effect on the Going Concern Audit Opinion, while the Liquidity variable does not have a significant effect on the Going Concern Audit Opinion. However, the variables Profitability and Liquidity simultaneously have a significant effect on the Going Concern Audit Opinion.
Co-Authors Aryanie, Irne Azhari Azhari Chairul Bariah Diah, Muhammad Firmansyah, Denny Gulo, Nur Ainun Hanum, Fauziah Heni Pujiastuti Iskandar Iskandar Limbong, Christine Herawati M Yusuf M. Yusuf Muchsin Muchsin , Muchsin Muchsin Muchsin Mulyadi , Mulyadi Mulyadi Mulyadi Munawarah Munawarah, Munawarah Nurjannah Nurjannah Rahmi Rahmi Sari, Novi Fitriandika Simahatie, Mai Siregar, Marlina Sugeng Santoso Zalikha , Zalikha Zalikha Zalikha Zalikha*, Zalikha