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All Journal Equator Journal of Management and Entrepreneurship Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Akuntabel : Jurnal Ekonomi dan Keuangan RJABM (Research Journal of Accounting and Business Management) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi dan Manajemen Jurnal Manajemen Sains dan Organisasi (JMSO) Balance : Jurnal Akuntansi dan Manajemen Jurnal Ilmu Manajemen Mulawarman (JIMM) Innovative: Journal Of Social Science Research Journal of Innovative and Creativity
Hudyah Astuti Sudirman
Universitas Muhammadiyah Kalimantan Timur
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Perceived Functional, Emotional, and Social Value on Repurchase Intention of Skintific Products among Consumers in Samarinda City Wahyu DwiJaya; Hudyah Astuti Sudirman; Istimaroh
Jurnal Manajemen Sains dan Organisasi Vol. 6 No. 2 (2025): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v6i2.21942

Abstract

To analyze the influence of perceived functional, emotional, and social value on repurchase intention of Skintific products in Samarinda. Design/Methodology/Approach: Explanatory quantitative method with online questionnaires and multiple linear regression analysis of 73 active customers. Findings: Functional (β=0.421; p<0.001), emotional (β=0.200; p=0.036), and social value (β=0.426; p<0.001) significantly affect repurchase intention. Social value is most dominant. Collectively, these values explain 91.1% of repurchase intention variance (R²=0.911). Originality/Value: This study integrates three value dimensions holistically in the under-explored non-Java market, proving integrated strategies outperform partial approaches.
Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Pelanggan Yang Dimoderasi Kepuasan Pelanggan Pada Pengunjung Wisata Pantai Tapandullu Kabupaten Mamuju: The Influence of 7P Marketing Mix On Customer Loyalty Which Is Moderated By Customer Satisfaction In Tapandullu Beach Tourist Visitors, Mamuju District Muchtar Muchtar; Muhammad Aqsa; Hudyah Astuti Sudirman
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, January 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.263

Abstract

The development of the tourism industry continues to run very rapidly, so special attention is needed to maximize every potential that exists so that the number of tourists visiting is increasing. One of them is by utilizing the marketing mix in increasing the number of tourists. In line with that, this study aims to test the 7p marketing mix of customer loyalty, by making the satisfaction variable a mediator variable. The use of data types in this study is primary data, interview techniques and questionnaire distribution were used to obtain data in this study. The sampling technique uses convenience sampling. The sample in this study amounted to 170 respondents visitors to Tapandullu Beach Tourism, data processing with the help of SmartPLS. To answer the research objectives, the SmartPLS Output showed findings that positively and significantly the 7p marketing mix affects customer loyalty. However, in customer satisfaction, the marketing mix does not have a significant effect on the direction of positive influence, this is due to the lack of facilities to support the comfort of visitors in order to create a sense of satisfaction and loyalty. Customer satisfaction has a unidirectional and meaningful relationship with loyal customers, the marketing mix has a unidirectional and meaningless influence directly on loyal customers and moderated satisfied customers as a mediator variable in Tapandullu Beach Tourism Mamuju Regency. Keywords: marketing mix 7p, customer satisfaction, customer loyalty, tourism industry, tapandullu beach
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan Tirta Kencana Kota Samarinda Andra Andra; Hudyah Astuti Sudirman; Asmadhini Handayani Rahmah
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.913

Abstract

Tingkat kinerja karyawan yang optimal sangat dipengaruhi oleh kondisi beban kerja dan lingkungan kerja di dalam organisasi. Di Perumdam Tirta Kencana Kota Samarinda, isu terkait beban kerja yang tidak seimbang dan lingkungan kerja yang kurang mendukung menjadi perhatian dalam upaya peningkatan produktivitas. Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan pada Perumdam Tirta Kencana Kota Samarinda. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan Pengumpulan data, instrument pengukuran sampel. Sampel dalam penelitian ini berjumlah 86 responden yang merupakan karyawan aktif di Perumdam Tirta Kencana. Data dikumpulkan melalui kuesioner yang disebarkan secara langsung kepada responden dan dianalisis menggunakan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa: (1) Beban kerja berpengaruh signifikan terhadap kinerja karyawan, (2) Lingkungan kerja juga berpengaruh signifikan terhadap kinerja karyawan, dan (3) Beban kerja dan lingkungan kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan Perumdam Tirta Kencana Kota Samarinda. Dengan demikian, perusahaan disarankan untuk mengelola beban kerja secara proporsional serta menciptakan lingkungan kerja yang kondusif guna meningkatkan kinerja karyawan secara optimal. The level of optimal employee performance is greatly influenced by workload conditions and the work environment within an organization. At Perumdam Tirta Kencana in Samarinda City, issues related to unbalanced workloads and an unsupportive work environment have become major concerns in efforts to improve productivity. This study aims to determine the influence of workload and work environment on employee performance at Perumdam Tirta Kencana Samarinda. The research employed a quantitative method with a data collection approach and measurement instruments for sampling. The sample consisted of 86 respondents who are active employees of Perumdam Tirta Kencana. Data were collected through questionnaires distributed directly to the respondents and analyzed using statistical software. The results of the study indicate that: (1) Workload has a significant effect on employee performance, (2) The work environment also has a significant effect on employee performance, and (3) Workload and work environment simultaneously have a significant effect on the performance of employees at Perumdam Tirta Kencana Samarinda. Therefore, the company is advised to manage workload proportionally and create a conducive work environment in order to improve employee performance optimally.
Pengaruh Kerjasama Tim Dan Komunikasi Terhadap Kinerja Karyawan Perumdam Tirta Kencana Di Kota Samarinda Biliardin Biliardin; Hudyah Astuti Sudirman; Asmadhini Handayani Rahmah
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.914

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kerjasama tim dan komunikasi terhadap kinerja karyawan pada Perusahaan Umum Daerah Air Minum (Perumdam) Tirta Kencana Kota Samarinda. Metode yang digunakan adalah metode kuantitatif dengan pendekatan regresi linear berganda. Sampel dalam penelitian ini berjumlah 86 responden yang merupakan karyawan aktif di Perumdam Tirta Kencana. Data dikumpulkan melalui penyebaran kuesioner secara langsung kepada responden, kemudian dianalisis menggunakan uji t. Hasil penelitian menunjukkan bahwa: (1) Kerjasama tim berpengaruh positif dan signifikan terhadap kinerja karyawan, dan (2) Komunikasi juga berpengaruh positif dan signifikan terhadap kinerja karyawan. Dengan demikian, dapat disimpulkan bahwa peningkatan kerjasama tim dan komunikasi secara signifikan dapat meningkatkan kinerja karyawan di Perumdam Tirta Kencana Kota Samarinda.   This study aims to determine the effect of teamwork and communication on employee performance at the Regional Drinking Water Company (Perumdam) Tirta Kencana, Samarinda City. The method used is a quantitative method with a multiple linear regression approach. The sample in this study amounted to 86 respondents who were active employees at Perumdam Tirta Kencana. Data were collected by distributing questionnaires directly to respondents, then analyzed using the t-test. The results of the study showed that: (1) Teamwork has a positive and significant effect on employee performance, and (2) Communication also has a positive and significant effect on employee performance. Thus, it can be concluded that increasing teamwork and communication can significantly improve employee performance at Perumdam Tirta Kencana, Samarinda City  
Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan PDAM Di Kota Samarinda Muhammad Fakhrur Rozi; Hudyah Astuti Sudirman; Asmadhini Handayani Rahmah
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.917

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan terhadap kinerja karyawan pada Perusahaan Daerah Air Minum (PDAM) Kota Samarinda. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan regresi linier berganda. Sampel penelitian berjumlah 86 responden yang merupakan karyawan aktif PDAM Kota Samarinda. Data dikumpulkan melalui penyebaran kuesioner secara langsung kepada responden, kemudian dianalisis dengan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan. Temuan ini mengindikasikan bahwa penerapan gaya kepemimpinan yang tepat dapat meningkatkan kinerja karyawan dalam menjalankan tugas dan tanggung jawabnya di lingkungan PDAM Kota Samarinda.   This study aims to determine the effect of leadership style on employee performance at the Regional Drinking Water Company (PDAM) of Samarinda City. The research employed a quantitative method using multiple linear regression analysis. The sample consisted of 86 respondents who are active employees of PDAM Samarinda. Data were collected through questionnaires distributed directly to the respondents and analyzed using statistical software. The results showed that leadership style has a positive and significant effect on employee performance. These findings indicate that the application of an appropriate leadership style can enhance employee performance in carrying out their duties and responsibilities within the PDAM Samarinda work environment.
Co-Authors Abdillah, Muhammad Ferry Anang Zhikri Ananta Andra Andra Anggraeni S., Fauziah Lily Asshodiqy Yanwar Ridwan Biliardin Biliardin Dodhy Adhimursandi Istimaroh Lorine Kalista Noor Marsha Anindita Muchtar Muchtar Muhammad Aqsa Muhammad Fakhrur Rozi Muhammad Ibrahim Muhammad Iqbal Pribadi Mursandi, Doddy Adhi Nur Endah Ramayanti Oktapianto, Riski Rahmah, Asmadhini Handayani Safitri, Fikta Novia Ayu Satryawati, Satryawati Sitorus, Astrid Napita Syahrul Afithoni Theresia Militina Theresia Militina Vera Anitra Wahyu DwiJaya Zilfana, Zilfana