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All Journal Akmenika : Jurnal Akuntansi dan Manajemen Jurnal Promosi Pendidikan Ekonomi Jurnal Manajemen CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Revenue: Jurnal Manajemen Bisnis Islam Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Fokus Manajemen Bisnis Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Pusat Akses Kajian Manajemen CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis UBMJ (UPY Business and Management Journal) Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Manajemen Joong-Ki Science and Technology: Jurnal Pengabdian Masyarakat Holistik Analisis Nexus Asian Journal of Social and Humanities PENG: Jurnal Ekonomi dan Manajemen COUNT: Journal of Accounting, Business and Management
Adhi Prakosa
Universitas PGRI Yogyakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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PENGARUH ATRIBUT, KUALITAS PELAYANAN, AKSESIBILITAS, DAN GETOK TULAR ELEKTRONIK TERHADAP KEPUASAN PENGUNJUNG TAMAN REKREASI MERAPI PARK Farhan, Fikri; Fajri, Akromul; Zalzalah, Guruh Ghifar; Prakosa, Adhi
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12, No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.9896

Abstract

The merapi park tourist attraction is one of the destinations that Indonesian tourists frequently visit. This research aims to examine the influence of attributes, service quality, accessibility, and electronic word of mouth on visitor satisfaction. The data collection method for this research used a questionnaire distributed through Google Forms. The sampling technique employed was purposive sampling, with a total of 283 respondents participating in the study. The data analysis technique used in this research was partial least squares structural equation modeling (PLS-SEM) utilizing SMART PLS version 4.0.9.6. The results of this study indicate that attributes, service quality, accessibility, and electronic word of mouth have a positive impact on visitor satisfaction
Determinan Intensi Pembelian Kopi Single Origin Espresso dengan Mediasi Sikap Konsumen terhadap Barista Influencer Nurcahyaningrum, Syarifa; Prakosa, Adhi; Farhan, Fikri
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari-Maret, Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/m2gavv51

Abstract

Penelitian ini bertujuan untuk menguji determinan niat pembelian konsumen pada kopi single origin espresso. Peneliti menggunakan Theory of Planned Behavior (TPB) sebagai kerangka model.  Pengaruh teman sebaya, dan electronic word of mouth diusulkan sebagai konstruk yang memengaruhi intensi pembelian dengan sikap terhadap barista influencer sebagai mediasi. Jenis penelitian ini adalah penelitian kuantitatif dengan sampel sebanyak 162 responden. Teknik pengambilan sampel adalah judgemental sampling dengan survei kuesioner. Analisis data dengan metode varian based SEM. Hasil dari penelitian ini membuktikan sikap memediasi penuh hubungan pengaruh teman sebaya dan intensi beli kopi single origin espresso.
PENGARUH SIKAP, NORMA SUBYEKTIF, PERSEPSI KONTROL PERILAKU, DAN RELIGIOSITAS PADA NIAT MENGGUNAKAN LAYANAN BANK SYARIAH Farhan, Fikri; Rukmanah, Yuyun Herdianti; Zalzalah, Guruh Ghifar; Prakosa, Adhi
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 2 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i2.23824

Abstract

Bank Syariah merupakan bank perbankan syariah yang menawarkan produk dan layanan kepada nasabah. Meskipun mayoritas penduduk Indonesia beragama Islam namun pangsa pasar bank syariah masih jauh di bawah bank konvensional. Oleh karena itu penelitian bertujuan menguji faktor-faktor yang memengaruhi niat konsumen menabung di bank syariah dengan menggunakan pendekatan Theory of Planned Behavior (TPB). Variabel yang digunakan dalam penelitian ini adalah sikap, norma subjektif, kontrol perilaku dan Religiositas. Penelitian ini dilakukan dengan melibatkan 160 sampel yang didapat dengan menyebarkan kuesioner. Sampel dalam penelitian ini diambil dengan menggunakan teknik purposive sampling. Teknok analisis data yang digunakan dalam penelitian ini adalah partial least squares structural equation modeling (PLS-SEM) dengan menggunakan aplikasi SMART PLS versi 3.2.9. Hasil penelitian menunjukkan sikap, norma subjektif, persepsi kontrol perilaku, dan religiositas berpengaruh positif signifikan pada niat menggunakan bank syariah.
THE IMPACT OF SERVQUAL DIMENSIONS ON CUSTOMER LOYALTY Septi Yawan, Andika; Prakosa, Adhi; Imam Basri, Anindita; Sudaryana, Arif; Farhan, Fikri
Count : Journal of Accounting, Business and Management Vol. 1 No. 2 (2023): October: COUNT: Journal of Accounting, Business and Management
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/count.v1i2.105

Abstract

The need for an internet network is important. This study aims to predict the impact of SERVQUAL dimensions of internet service providers on customer loyalty in Indonesia. This research is quantitative research with SEM-PLS analysis. Data collection by questionnaire, with a sample of 115 internet service provider (ISP) customers in Yogyakarta. The test results with the structural model are responsiveness and empathy do not affect customer loyalty.
Pengaruh Customer Satisfaction, Experiental Marketing dan Customer Trust terhadap Loyalitas Konsumen Prayogi, Dicki; Prakosa, Adhi; Imam Basri, Anindita
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 3 No 1 (2023): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v3i1.418

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh customer satisfaction, experiental marketing, customer trust terhadap loyalitas konsumen pada Coffee Shop X. Penelitian ini menggunakan penelitian kuantitatif. Sampel yang digunakan pada penelitian ini berjumlah 100 responden dengan menggunakan teknik probality sampling. Analisis yang digunakan dalam penelitian ini adalah regresi linier berganda dan uji hipotesis menggunakan Uji T dan Uji F. Hasil dari regresi linier berganda menunjukan bahwa Customer satisfaction, memiliki pengaruh positif dan signifikan terhadap loyalitas konsumen dengan koefisien regresi sebesar 0,513 dan sig 0,001 < 0,05. Experiental marketing memiliki pengaruh positif dan signifikan terhadap loyalitas konsumen dengan koefisien regresi sebesar 0,220 dan sig 0,002 < 0,05. Customer trust memiliki pengaruh positif dan signifikan terhadap loyalitas konsumen dengan koefisien regresi sebesar 1,472 dan sig 0,000 < 0,05. Berdasarkan hasil uji F menunjukan bahwa customer satisfaction, experiental marketing, dan customer trust secara simultan berpengaruh signifikan terhadap loyalitas konsumen dengan nilai signifikan 0,001 < 0,05. Koefisien determinasi (R2) dalam penelitian ini adalah 0,835%.
PENGARUH PERCEIVED VALUE, KEPERCAYAAN, KEMUDAHAN PENGGUNAAN, E-WOM TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUASAN Fitri Susilowati; Nurjanah; Adhi Prakosa
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 1 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i1.20910

Abstract

Through customer satisfaction, this study was conducted to examine how perceived value, trust, ease of use, and electronic word of mouth affect Shopee customer loyalty. Purposive sampling was used to pick 100 respondents from Shopee customers in Special Region of Yogyakarta. The Structural Equation Model (SEM) on SmartPLS version 4 application used to analyze data. The results revealed that electronic word of mouth hasn’t influence customer satisfaction, however perceived value, trust, and ease of use significantly increase consumer satisfaction. Customer loyalty is significantly positively impacted by the variables of trust, ease of use, and customer satisfaction, but not impacted by perceived value and electronic word of mouth. Customer satisfaction in this research not able to mediate the relationship between perceived value and electronic word of mouth on Shopee customer loyalty. However, customer loyalty is significantly impacted by customer satisfaction
Sinyal Merek Sepatu Vans: Analisis Niat Beli dan Peran Key Opinion Leader Marsinda Apriliana; Adhi Prakosa; Fikri Farhan
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): March: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i1.3875

Abstract

The sneaker industry in Indonesia has experienced significant growth as fashion has taken on an increasingly important role as part of lifestyle and a means of self-expression, particularly among the younger generation. Amid intensifying brand competition, companies must not only rely on product quality but also build strong brand signals through brand image, brand identity, and brand engagement to boost consumer purchase intent. Additionally, the presence of relevant and credible key opinion leaders (KOLs) is considered capable of strengthening the effectiveness of these brand signals. This study aims to analyze the influence of brand image, brand identity, and brand engagement on the purchase intention for Vans shoes in the Special Region of Yogyakarta (DIY), as well as to test the moderating role of KOL Voice of Baceprot’s awareness. This study employs a quantitative approach using a survey method with 154 respondents; the data were analyzed using the PLS-SEM method. The results indicate that brand image and brand engagement have a significant effect on purchase intention, whereas brand identity does not have a significant effect. Furthermore, KOL awareness was not found to moderate the relationship between the independent variables and purchase intention.
Perluasan Theory of Planned Behavior: Peran Authenticity dan Trustworthiness Devani Sephia Dewi; Adhi Prakosa; Guruh Ghifar Zalzalah
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 1 (2026): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i1.8879

Abstract

The food and beverage industry in Indonesia is growing rapidly through digital marketing, particularly through the role of influencers in influencing consumer preferences and purchase intentions. Several influencers are no longer merely collaborating with brands, but are also becoming business owners by leveraging their personal branding and follower base. However, when promoting their own products, the effectiveness of these strategies on purchase intentions is not always consistent. This study aims to examine the influence of the Theory of Planned Behaviour on purchase intention and analyse the role of Parasocial Relationship through influencer authenticity and influencer trustworthiness in regional cuisine at RM Padang Payakumbuah. The research uses a quantitative approach with data from 182 respondents in the Special Region of Yogyakarta, analysed using PLS-SEM. The results show that attitude and influencer authenticity do not have a significant effect on purchase intention, while subjective norm and perceived behavioural control have a significant effect. Furthermore, influencer trustworthiness strengthens the relationship between perceived behavioural control and purchase intention. These findings emphasise the importance of social recommendations, ease of purchase access, and building trust towards influencers.
Co-Authors Agung Nurrohman Ahsan Sumantika Ahsan Sumantika Anindita Imam Basri Arif Sudaryana Arrafi, Fitri Lutfi Azis, Nensi Devani Sephia Dewi Egi Zonitra Erni Suwarni Fajri, Akromul Farhan, Fikri Fauzan Krisna Hadi Fitri Susilowati Galih Wisnu Broto Galuh Mira Saktiana Guruh Ghifar Zalzalah Guruh Ghifar Zalzalah Mandasari, Aqila Marsinda Apriliana Mukaromatud Daroini Nurcahyaningrum, Syarifa Nurjanah Pangesti, Nandya Dian Prayogi, Dicki Putri, Dwi Oktaviana Rika Kurniasari Rizqina, Nabila Alfi Rukmanah, Yuyun Herdianti Septi Yawan, Andika Shalihah, Tamimah Nur Sudaryana, Arif Tantri Wardani Wahdiniatma, Ukek Dwi Wintaka, Dimas Jati Yusran, Muhamad Yusril Zalzalah, Guruh Ghifar Zulanda Pratiwi