Article Per Year (5 Year)
p-Index From 2021 - 2026
1.497
P-Index
This Author published in this journals
All Journal Akmenika : Jurnal Akuntansi dan Manajemen Jurnal Manajemen Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Fokus Manajemen Bisnis Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Pusat Akses Kajian Manajemen UBMJ (UPY Business and Management Journal) Mestaka: Jurnal Pengabdian Kepada Masyarakat Joong-Ki Asian Journal of Social and Humanities
Adhi Prakosa
Universitas PGRI Yogyakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
PENDAMPINGAN PEMASARAN DARING, KOREKSI DAN DIGITALISASI LOGBOOK PADA KARYAWAN SINAR PUTRA PERTAM BANTUL: Online Marketing Assistance, Logbook Correction And Digitalization To Sinar Putra Pertam Bantul Employees Fikri Farhan; Guruh Ghifar Zalzalah; Adhi Prakosa
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): Juni 2023
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v2i3.95

Abstract

Indonesia's subsidized LPG gas distribution system is a closed system. Only certain entities can become agents and sub-agents. Each entity is supervised and required to make a report regarding the distribution of LPG gas. One form of this report is the logbook. Logbook is a crucial document. However, there are still problems related to logbooks that need to be more suitable, and logbooks in physical files are prone to damage and loss. Another problem for gas agents is selling non-subsidized gas, which needs to reach the sales target. Therefore this service activity aims to assist partners in correcting and digitizing logbook files. In addition, the research aims to increase public awareness regarding NPSO gas through online marketing assistance via social media. The methods used in this service activity are interviews and participatory learning. The results of this service show that logbooks that were previously not following regulations have been appropriately corrected, and logbook files that were previously still in physical form have been converted into digital form. In addition, social media marketing increases consumer awareness of NPSO gas.
Penerapan Sosial Media Marketing di Era Marketing 5.0 sebagai Solusi Pemasaran pada Usaha Jasa Konstruksi CV Bumi Mandala Adhi Prakosa; Fikri Farhan; Agung Nurrohman; Mukaromatud Daroini; Rika Kurniasari; Erni Suwarni; Tantri Wardani
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 2: Mei 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i2.1493

Abstract

CV Bumi Mandala adalah salah satu perusahaan jasa konstruksi yang menangani berbagai proyek pembangunan, akan tetapi untuk memasarkan jasa perusahaan ini masih menggun akan pemasaran konvensional. Oleh karena itu, tujuan dari pengabdian ini adalah memberikan edukasi, dan pendampingan bagi departemen pemasaran di perusahaan. Pengabdi menggunakan bahan dan metode berupa pengumpulan data dan dokumentasi dengan cara observasi, pembuatan akun media sosial, dan melakukan edukasi penggunaan media sosial ke pihak CV. Bumi Mandala. Tujuan dari pengabdian ini agar pihak perusahaan dapat merancang metode pemasaran digital melalui media sosial.
Investigating The Impact of Cause Related Marketing on Consumer Attitude and Purchase Intention Galuh Mira Saktiana; Adhi Prakosa
Asian Journal of Social and Humanities Vol. 1 No. 12 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v1i12.124

Abstract

Cause-related marketing (CRM) is a marketing program that closely relates to corporate social responsibility. The increasing popularity of CRM has led many researchers to investigate effective CRM campaign strategies. This study employs an experimental design with a factorial design to assess the impact of time duration, proximity, and congruence on brand attitudes and intentions. The study was conducted with college students from two cities in Indonesia, and statistical analyses, including t-tests and regression, were utilized. The results indicate that respondents' attitudes vary with respect to time duration and congruence, and attitudes towards brands related to CRM programs positively affect intentions. Therefore, marketers should consider the attributes of CRM, such as duration and congruence, to ensure that the program is accepted by consumers.
Coffee Shop Experience Systematic Literature Review from 2002-2022 Prakosa, Adhi; Basri, Anindita Imam
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2289

Abstract

Coffee is an exciting drink because of its long history. A coffee shop is a place to gather and socialize. The coffee shops' growth is increasing because the coffee market continues to evolve. This study aims to examine the result of research in the context of coffee shops and the latest research related to the experience of coffee shops. Experience is a series of events that have been participated in. The phenomenon in the coffee industry is fascinating because of the growing number of coffee shops that are increasingly focusing on the quality of coffee beans because the world is entering the third wave of coffee. For this reason, this study tries to discuss journal articles related to experiences in coffee shops. The method used is to explore five research articles in the last four years, i.e., 2018-2022, connected to consumer experiences in coffee shops from Scopus-indexed journals. The researcher then tried to do a mapping based on the keyword experience from the articles in the Google Scholar database in the period 2002-2022 and got a total of 580 papers. The results of this study are a discussion of the latest five articles from Scopus-indexed articles and mapping with VOSviewer software for research articles taken from the Google Scholar database within 20 years. This literature review can be a guide and reference for research related to the theme of consumer experience in the context of coffee shops.
Co-Authors Agung Nurrohman Ahsan Sumantika Ahsan Sumantika Anindita Imam Basri Egi Zonitra Erni Suwarni Farhan, Fikri Fauzan Krisna Hadi Galuh Mira Saktiana Guruh Ghifar Zalzalah Mukaromatud Daroini Rika Kurniasari Tantri Wardani Zulanda Pratiwi