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All Journal Risâlah, Jurnal Pendidikan dan Studi Islam Jurnal Ekonomi Manajemen Sistem Informasi Journal Of Business, Finance, and Economics (JBFE) Jurnal Visi Manajemen (JVM) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Multidisiplin Sahombu Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Mutiara: Jurnal Penelitian dan Karya Ilmiah Socio-Economic and Humanistic Aspects for Township and Industry Jurnal Ilmiah Ekonomi dan Manajemen Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Media Akademik (JMA) Prosiding Seminar Kesehatan Nasional Sexophone Al-Masail: Journal of Islamic Studies JIMEK
Muhammad Syihabuddin
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Strategi Pemasaran Sapi Qurban pada Peternakan Purnomo Sapi Mulyo Samuel Barita Manurung; Muhammad Syihabuddin
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5832

Abstract

This study aims to analyze the marketing strategy of sacrificial cattle implemented by Purnomo Sapi Mulyo Farm in Boyolali Regency. The analysis focuses on the application of the marketing mix, customer satisfaction and loyalty, as well as the utilization of digital marketing in enhancing business competitiveness. A qualitative approach with a descriptive research design was employed. Data were collected through in-depth interviews and direct observations of marketing activities and business operations, with the farm owner serving as the main informant. Data analysis was conducted using qualitative descriptive techniques through data reduction, data display, and conclusion drawing. The results indicate that the farm’s marketing strategy primarily emphasizes product quality, fulfillment of customer expectations, and long-term relationships based on trust. Customer satisfaction is achieved through the provision of healthy cattle that meet religious requirements, accompanied by transparent service guarantees. Customer loyalty is reflected in repeat purchases and word-of-mouth recommendations. In addition, the strategic business location contributes to ease of access and purchasing decisions. Regarding digital marketing, social media platforms have been utilized as information channels; however, their use remains largely informative and has not been optimized in terms of interactivity and entertainment. This study contributes theoretically by reinforcing the relevance of customer satisfaction, loyalty, and digital marketing concepts within the sacrificial cattle farming sector. Practically, the findings provide insights for livestock business actors to develop more adaptive, creative, and sustainable marketing strategies in response to changing market dynamics.
Co-Authors Afnia Ayu Safitri Eka Candra Maulana Elsa Novitasari Hera Ratna Maharsi Ika Widyawati Ikka Agustin Purwaningrum Irawati, Anastasia Kafabih, Abdullah Linda Luthfi Nurul Huda, Luthfi Manggala, Kayan Muhammad Rafi Ramadhan Nabila Rahmawati Nadia A. Suraj Nafisah Azzahro Niki Nivolini Nisha Kainth Pinsa Astri Ardian Priska Vibri Safira Rohmah Fauzia Oktaviani Roibin Samuel Barita Manurung Selangan E. Hyldgaard Septa Katmawanti, Septa Sesilia Dongu Wini Laba Sofia Setyaningsih Viki Tri Lestari Widya Amelia Putri Yoni Mei Gantara Zian Nur Fadhilah