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All Journal Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Publikasi Manajemen Informatika
Emanuel Zebua
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Strategi Promosi Dan Kualitas Pelayanan Terhadap Pengambilan Keputusan Menggunakan Layanan Jasa Di Bunda Beach & Resort Kota Gunungsitoli Vidya Indah Linia Zebua; Nov Elhan Gea; Yupiter Mendrofa; Emanuel Zebua
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4584

Abstract

Perkembangan bisnis tempat wisata semakin meningkat dari tahun ke tahun di Indonesia. Persaingan bisnis ini sangat ketat terlihat dari jarak antara tempat wisata satu dengan yang lainnya sangat berdekatan. Hal ini membuat para manajemen perusahaan jasa penginapan bersaing membuat strategi untuk meningkatkan penjualan jasanya. Seperti halnya pada Bunda Beach & Resort Kota Gunungsitoli yang merupakan salah satu tempat wisata yang diminati oleh masyarakat yang berada di Kota Gunungsitoli. Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh Strategi Promosi dan Kualitas Pelayanan Terhadap Pengambilan Keputusan Menggunakan Layanan Jasa di Bunda Beach & Resort kota Gunungsitoli. Penelitian ini menggunakan metode kuantitatif. Responden adalah masyarakat yang pernah berkunjung/merasakan jasa di Bunda Beach & Resort Kota Gunungsitoli sebanyak 100 orang, dimana peneliti mengumpulkan data menggunakan angket, kemudian melakukan uji validitas data, uji reliabilitas data, uji asumsi klasik (uji normalitas), uji regresi linear berganda, dan uji hipotesis (uji t, uji f, dan uji koefisien determinasi). Hasil penelitian menunjukkan bahwa Pengaruh Strategi Promosi dan Kualitas Pelayanan Terhadap Pengambilan Keputusan Menggunakan Layanan Jasa di Bunda Beach & Resort kota Gunungsitoli memiliki nilai sebesar 72,6 %, dan 27,4% dipengaruhi oleh faktor lainnya yang tidak diteliti dalam penelitian ini. Kata Kunci: Strategi Promosi, Kualitas Pelayanan, Pengambilan Keputusan.
Analisis Pemanfaatan Digital Marketing Dalam Mempromosikan Produk Dan Meningkatkan Daya Saing Penjualan Pada CV. Decorindo Jaya Perabot Kota Gunungsitoli Melda Lase; Yuterlin Zalukhu; Emanuel Zebua; Yupiter Mendrofa
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4746

Abstract

Penelitian ini menganalisis pemanfaatan digital marketing dalam mempromosikan produk dan meningkatkan daya saing penjualan Pada CV. Decorindo Jaya Perabot Kota Gunungsitoli. Terdapat permasalahan yang diamati oleh peneliti yaitu Pemasaran yang belum maksimal karena berbagai macam keterbatasan media promosi dan pengetahuan tentang cara-cara promosi, sehingga dalam memasarkan produk yang dijual hanya dipasarkan di daerah sekitar Kota Gunungsitoli saja. dari tahun 2019 sampai 2022, penjualan pada CV. Decorindo mengalami penurunan yang cukup signifikan. Hal ini tentunya mempengaruhi omset dan target penjualan yang tidak tercapai. Dalam melakukan penelitian ini, peneliti menggunakan metode penelitian Kualitatif dengan teknik analisis deskriptif yang terdiri atas reduksi data, penyajian data, dan penarikan kesimpulan dan verifikasi. Hasil penelitian ini menunjukkan bahwa promosi produk dengan strategi digital marketing mampu meningkatkan volume penjualan barang oleh CV. Decorindo Jaya Perabot. Adapaun kendala yang ditemukan oleh CV. Decorindo Jaya Perabot adalah tidak mendapatkan orang yang tepat untuk membuat konten kreatif dan menarik di akun sosial medianya Kata kunci: Daya saing, digital marketing, promosi.
Optimalisasi Penerapan Sistem Merit pada Pemerintah Kabupaten Nias Juniso Lase; Odaligoziduhu Halawa; Eliagus Telaumbanua; Emanuel Zebua
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3735

Abstract

The merit system in the management of the State Civil Apparatus (ASN) has been introduced in Indonesia since the Dutch colonial era, but the implementation of a structured and modern merit system officially began in the post-independence era, especially when the Republic of Indonesia was just formed. Based on the results of the assessment of the State Civil Apparatus Commission on the measurement of the merit system above, information was obtained that the Nias Regency Government is in the bad category. This study uses a qualitative research approach where qualitative research as a scientific method is often used and implemented by a group of researchers in the field of social sciences, including education. The results of the study show that the implementation of the merit system in the Nias Regency government is currently an important step in building clean, effective, democratic, and trusted governance. Optimizing the implementation of the merit system in the Nias Regency government has a significant impact, including improving organizational performance, better public services, filling key positions by competent individuals, transparency in employee management, and creating a more productive and collaborative work environment.
Analisis Efektivitas Segmentasi Pasar Dalam Meningkatkan Penjualan di Toko Eiger Kota Gunungsitoli Jenni Hulu; Emanuel Zebua; Eliagus Telaumbanua; Nov Elhan Gea
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3784

Abstract

This research aims to analyze the effectiveness of market segmentation in increasing sales at the Eiger Shop, Gunungsitoli City. Market segmentation is an important strategy in modern marketing that allows companies to divide the market into groups of consumers with similar characteristics. By focusing on the right market segments, companies can optimize resource allocation and increase sales. This research uses a descriptive qualitative approach, with data collected through interviews with business owners and direct observations regarding market segmentation carried out at Eiger stores. The research results show that market segmentation has a very large and significant influence on increasing sales at the Eiger Shop, Gunungsitoli City. Psychographic segmentation and consumer behavior were found to be the most influential factors in increasing sales. These findings provide important implications for Eiger Store management in designing more effective and efficient marketing strategies to increase sales in the future.
Analisis Pemanfaatan Media Sosial Dalam Meningkatkan Penjualan di Toko Baju UD Rusli Central Kota Gunungsitoli Meniati Harefa; Emanuel Zebua; Serniati Zebua; Yuterlin Zalukhu
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3787

Abstract

Marketing is a comprehensive and integrated and planned activity process carried out by an institution or organization in running a business in order to meet market needs by making products that have selling value, setting prices, communicating and must distribute through exchange activities to satisfy consumers and companies. Sales are one of the marketing activities in an effort to deliver products to the market and sellers are required to influence prospective buyers so that consumers are willing to provide the products offered. Social media is content containing information managed by people who utilize publishing technology, very easy to access and to facilitate communication, influence and interaction with others and with the public or openly. This study uses a qualitative descriptive research type, namely analyzing comparisons based on data and information in the form of oral sentences obtained from research objects, then drawing research conclusions based on the data and information obtained. From the results of the study, it is known that the following things are known, the Rusli Central Store, Gunungsitoli City has utilized Instagram social media as a means of promotion, the purpose of promotion through Instagram is to be easily recognized or known by many people. Features that are often used by Rusli Central store are multiple image & video posts simultaneously with a maximum of 10 pieces, the income after using the Instagram application as a means of promotion has increased every year, visitors/followers have increased, the internet network is less stable when posting, lack of understanding of social media marketing.
PENGARUH STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN DI CV. WERRY GROUP Feberlina Tafonao; Emanuel Zebua; Perlindungan F. Hulu; Sophia Molinda Kakisina
Jurnal Publikasi Manajemen Informatika Vol. 4 No. 1 (2025): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v4i1.3862

Abstract

This study aims to analyze the influence of marketing strategies on increasing sales, particularly for the "Sabun Cantik" product at CV. Werry Group in Gunungsitoli City. In the midst of rapid technological development and intense market competition, effective marketing strategies are essential for attracting and retaining customers. CV. Werry Group is a company engaged in various business sectors; however, it faces challenges in promoting one of its products, "Sabun Cantik." This product is not widely known by the public due to the suboptimal use of social media as a promotional tool and the lack of engaging and relevant marketing content. This research uses a qualitative descriptive approach with data collection techniques including observation, interviews, and documentation. The results indicate that appropriate and innovative marketing strategies, particularly through social media, have a significant impact on increasing sales. Therefore, modern and adaptive marketing management is necessary to enhance product competitiveness and sales volume at CV. Werry Group in the future.
Pengaruh Resistensi Kepemimpinan Terhadap Perilaku Pegawai Dikantor Sekretariat Daerah Kota Gunungsitoli Niat Murni Waruwu; Eliagus Telaumbanua; Meiman H. Waruwu; Emanuel Zebua
Jurnal Publikasi Manajemen Informatika Vol. 4 No. 2 (2025): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v4i2.3892

Abstract

Organizational change is an inevitable necessity to achieve goals more effectively and efficiently. However, in practice, change often leads to resistance, especially when it involves leadership and structural positions. This study aims to analyze leadership resistance toward employee behavior at the Regional Secretariat Office of Gunungsitoli City, focusing on the leadership policy that demoted certain leaders to regular staff positions. This phenomenon reveals rejection of the newly implemented management system, which affects employee behavior, motivation, and performance. The study employs a qualitative approach with descriptive-analytical methods, collecting data through observations, in-depth interviews, and document analysis. The findings indicate that leadership resistance is influenced by a lack of effective communication, minimal employee involvement in the change process, and concerns about personal impact. These findings highlight the importance of participatory and communicative change management strategies to address resistance, ensuring the continuity of innovation and improvement of organizational performance. This research contributes theoretically to the development of change management in the public sector and offers practical insights for policymakers in creating a work environment that is adaptive to organizational dynamics.
Co-Authors Animan Harefa Ayler Beniah Ndraha Delipiter Lase Eliagus Telaumbanua Feberlina Tafonao Helentina Zebua Idarni Harefa Jenni Hulu Juniso Lase Liberti Daeli Meiman H. Waruwu Melda Lase Meniati Harefa Niat Murni Waruwu Nikmahtul Hidayah Telaumbanua Nov Elhan Gea Odaligoziduhu Halawa Peringatan Harefa Perlindungan F. Hulu Putri Yanuari Buaya restu Zega Serniati Zebua Sophia M. Kakisina Sophia Molinda Kakisina Telaumbanua, Arisanto Threesman Nazara Vidya Indah Linia Zebua Yupiter Mendrofa Yuterlin Zalukhu