Article Per Year (5 Year)
p-Index From 2021 - 2026
1.405
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Dan Media Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Information System, Technology and Engineering Jurnal Ekonomi, Bisnis, dan Humaniora Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Inovasi Sosial: Jurnal Pengabdian Masyarakat
Fahrurozi Muarief
Universitas Tangerang Raya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Bahasa otomata pada vending machine Muarief, Fahrurozi
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Basically the way the machine works is to receive money input and read the value of the money, then calculate the amount of money that has been entered by the buyer, and delete the item desired by the buyer after the calculation result of the money entered by the buyer is right or more. In creating this machine logic, an automatic theory is needed that explains sequential machines, namely machines that carry out events or events depending on previous events or events. Automated theory is a theory that presents conditions where a device will automatically move towards a certain condition depending on the user's input and the last condition he was in.
Optimalisasi Kompetensi SDM serta Inovasi Produk dalam Kegiatan Pendampingan UMKM pada Usaha Makanan Citra Anisa Tika Putri; Erin Soleha; Prasetyo Hari Sandi; Fahrurozi Muarief
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2024): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v1i3.388

Abstract

The culinary world today has always been one of the favorite destinations of many people. Not only abroad, but there are many culinary tours in the country. No exception in Indonesia which has interesting culinary tourism locations to visit. The problems that occur are, the lack of understanding of MSME actors about the importance of digital or technological knowledge and literacy in MSME actors to improve quality human resources, the ineffectiveness of MSME programs in supporting business implementation strategies to increase MSME competitiveness, the lack of understanding of MSME actors in maintaining business sustainability through innovative creation to increase MSME added value. This Community Service activity of the Faculty of Economics and Business, Pelita Bangsa University will be carried out online and offline (hybrid), located at Perum Graha Kalimas 2 Blok C No. 20 Tambun, Bekasi Regency, West Java.
Meningkatkan Personal Branding Mahasiswa melalui Public Speaking, Kredibilitas, dan Kecerdasan Emosional Siahaan, Febri Sari; Rismanto, Caesar; Metris, Diksi; Restika, Dea; Muarief, Fahrurozi
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2642

Abstract

This study explores the relationship between public speaking, credibility, and emotional intelligence in shaping students' personal branding at Universitas Tangerang Raya. Using a quantitative approach with a correlational design, data were collected from 352 students through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SMART-PLS 4.0. The findings indicate that public speaking has a positive and significant impact on personal branding, both directly and through credibility as a mediator. Credibility plays a crucial role in enhancing audience trust and building a professional image. However, emotional intelligence does not moderate the relationship between public speaking and personal branding, suggesting that this factor does not strengthen or weaken the relationship within the study. These results highlight the importance of mastering public speaking skills for students to improve credibility and competitiveness in the job market. Furthermore, educational institutions are encouraged to provide communication skills training to support students' personal branding development. This study contributes to both academic understanding and practical applications in managing professional identity in today’s competitive landscape.
Pelatihan Pembinaan UMKM Berbasis Teknologi untuk Meningkatkan SDM Pelaku Usaha Ayam Balung Empuken Citra Anisa Tika Putri; Annisa Maulana Majid; Dwi Astuti; Fahrurozi Muarief
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 2 (2025): Mei : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i2.1369

Abstract

As the backbone of the global economy, Micro, Small, and Medium Enterprises (MSMEs) have a very important role. One of the success factors for SMEs is the effective management of Human Resources (HR). HR management is not only about recruiting and retaining employees, but it also involves strategies that blend human potential with business goals. Additionally, managing an employee team can be a challenge that requires the right skills and strategies. From sourcing top talent to designing effective training programs, everything needs to be well organized to support business growth and sustainability. The Community Service Activity of the Faculty of Economics and Business, Universitas Pelita Bangsa will be carried out online and offline (hybrid), located at the Alam Raya Residence Cluster Block B2 No 12A, Sukasari, Serang Baru, Bekasi Regency and also via Zoom.
Analysis of The Relationship Between Labor Market, Currency Exchange Rate Stability, Product Quality and International Trade Competitiveness Muarief, Fahrurozi; Herawati, Heny; Suroso, Amat; Iswahyuningsih, Iswahyuningsih; Wardani, Dewi Ratih Kusuma
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11128

Abstract

Tujuan dari penelitian ini adalah untuk mengidentifikasi dan mengukur besarnya dampak persaingan ekonomi terhadap hasil perekonomian. Mikrodata yang digunakan berasal dari data sensus manufaktur tahunan dan data perdagangan. Temuan penelitian menunjukkan bahwa peningkatan volume impor dapat meningkatkan sebaran pekerja di sektor informal, khususnya pekerja yang bekerja di perusahaan kecil. Dampak guncangan kompetisi bisnis terhadap margin penyesuaian jangka pendek juga bervariasi, dimana perusahaan dengan produktivitas awal yang lebih rendah menghadapi biaya penyesuaian yang paling besar. Hal ini menunjukkan pentingnya peningkatan produktivitas untuk bertahan dalam persaingan global.
Analisis Perbedaan Perhitungan Tarif Pajak Progresif Dengan Tarif Efektif Rata Rata (TER) Pajak Penghasilan (PPh) Pasal 21 Atas Karyawan Tetap Pada CV. X Di Tangerang Sundoro, Aries; Azis, Nur; Purnawan, Lesna; Suhartono, Suhartono; Muarief, Fahrurozi
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15307

Abstract

X merupakan perusahaan yang beroperasi dalam layanan distribusi penjualan rokok di wilayah Tangerang Raya. Setiap bulan, perusahaan ini menerapkan pemangkasan Pajak Penghasilan Pasal 21 untuk para karyawannya. Pengkajian ini berguna untuk mengidentifikasi perbedaan dalam perincian Pajak Penghasilan Pasal 21 menggunakan perhitungan Progresif dengan perhitungan tarif efektif rata rata (TER) dan Aplikasi ebupot terkait gaji karyawan di CV. X. Metode analisis yang diterapkan yakni metode deskriptif, yang mencakup pengumpulan data, dekompilasi, perhitungan, perbandingan, serta penjelasan situasi guna menarik kesimpulan tentang perician PPh Pasal 21 guna pegawai tetap di CV. X. Temuan pengkajian mengungkapkan adanya kekeliruan dalam perincian Pajak Penghasilan Pasal 21 di CV. X, yang menyebabkan kelebihan setor dan merugikan wajib pajak CV X. Kata Kunci : Perhitungan Pajak, Tarif Progresif, Tarif TER
The Influence of Customer Digital Engagement, Organizational Agility, and Strategic Alignment on Digital Business Performance in the Fintech Industry Djunaedi, Djunaedi; Widyastuti, Niken; Anantadjaya, Samuel PD; Nawangwulan, Irma M; Kusnadi, Iwan Henri; Muarief, Fahrurozi
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.290

Abstract

The fintech sector requires businesses to select suitable technological tools and develop operational methods that will enable them to conduct their digital business activities. The research study examines how customer digital interaction together with organizational agility and strategic alignment impacts the digital business results of the fintech sector. The research project uses a quantitative research approach together with an explanatory research framework. The researchers used purposive sampling methods to distribute questionnaires to 170 employees from various fintech companies. The researchers conducted data analysis through multiple linear regression after they completed validity testing and reliability testing together with classical assumption testing. The results show that customer digital engagement together with organizational agility and strategic alignment create positive effects on digital business performance within the fintech industry. Customer digital engagement enables customers to establish deeper connections with digital services while organizational agility allows companies to adjust their operations according to market conditions and strategic alignment ensures that business operations work in harmony with information technology to achieve maximum technology advantages. The research results enable fintech companies to achieve sustainable improvements in their digital business performance through practical results.
Pengaruh Digital Marketing terhadap Business Sustainability melalui Competitive Advantage Sebagai Variabel Intervening: Studi pada UMKM Binaan Rumah BUMN Tigaraksa Eka Cipta Cendikia Naufal; Ahmad Rasyiddin; Fahrurozi Muarief
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11573

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap business sustainability melalui competitive advantage sebagai variabel intervening pada UMKM binaan Rumah BUMN Tigaraksa. Penelitian ini dilatarbelakangi oleh meningkatnya tuntutan transformasi digital yang mengharuskan UMKM mampu memanfaatkan strategi pemasaran digital secara efektif untuk mempertahankan daya saing sekaligus meningkatkan keberlanjutan usaha. Meskipun berbagai penelitian telah mengkaji hubungan antara digital marketing dan business sustainability, kajian yang menguji peran mediasi competitive advantage pada UMKM binaan masih relatif terbatas. Penelitian menggunakan pendekatan kuantitatif dengan teknik probability sampling melalui metode simple random sampling. Sebanyak 110 pelaku UMKM binaan Rumah BUMN Tigaraksa dipilih sebagai responden berdasarkan perhitungan rumus Slovin. Data dikumpulkan menggunakan kuesioner skala Likert lima poin dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap competitive advantage serta business sustainability. Selain itu, competitive advantage juga berpengaruh positif dan signifikan terhadap business sustainability serta terbukti memediasi hubungan antara digital marketing dan business sustainability. Temuan ini mengindikasikan bahwa implementasi strategi pemasaran digital yang didukung oleh keunggulan beraing mampu memperkuat keberlanjutan bisnis UMKM. Penelitian ini memberikan kontribusi teoritis dalam pengembangan literatur bisnis digital serta kontribusi praktis bagi Rumah BUMN dan pelaku UMKM dalam merumuskan strategi pemasaran digital yang berorientasi pada keberlanjutan dan peningkatan daya saing.
Co-Authors Anantadjaya, Samuel PD Annisa Maulana Majid Azis, Nur Citra Anisa Tika Putri Djunaedi Djunaedi Dwi ASTUTI Eka Cipta Cendikia Naufal Erin Soleha Febri Sari Siahaan Heny Herawati Iswahyuningsih, Iswahyuningsih Kusnadi, Iwan Henri Metris, Diksi Nawangwulan, Irma M Niken Widyastuti Prasetyo Hari Sandi Purnawan, Lesna Rasyiddin, Ahmad Restika, Dea Rismanto, Caesar Sundoro, Aries Suroso, Amat Wardani, Dewi Ratih Kusuma