Garuda - Garba Rujukan Digital

Bank Himbara's Employee Organizational Performance Model Through Employee Competencies Manalu, Brilliant Handyman; Maria, Elvie; Ady, Sri Utami; Sayidah, Nur
Jurnal Ekuisci Vol 2 No 3 (2025): Vol 2 No 3 January 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i3.586

Digital banking has become an integral part of the modern banking industry, especially for the State-Owned Bank Association (Himbara). This transformation significantly affects operations and organizational structures, including workforce restructuring, where many employees are transferred to sales units with higher targets. However, this placement poses a challenge when most employees do not have the appropriate competencies for their new roles. This study explores the role of Strategic Human Resource Management (SHRM) and workforce restructuring in improving employee performance through adjusting their competencies. This study uses a quantitative descriptive method, with data collected through a survey of 205 permanent employees of Bank Himbara in the North Sumatra region, selected using the Slovin formula. This study uses regression analysis to test the relationship between these variables. The results show that the right SHRM can improve employee performance, but this success depends on employee competencies following the demands of their new roles. Restructuring that is not balanced with competency development causes a decrease in productivity. These findings provide important insights for HR managers in designing effective policies in the digital banking era.

PARENTING DAN SEMINAR PENDIDIKAN KARAKTER SEBAGAI UPAYA PEMBENTUKAN KARAKTER SISWA SMP & SMA SEKOLAH ANGKASA LANUD SOEWONDO MEDAN Maria, Elvie; Manalu, Brilliant Handyman; Hartono, Hartono; Nadapdap, Kristanty M. N.; Sudarso, Andriasan; Pasaribu, Dompak
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 2 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No2.pp217-225

The acts of crime and delinquency among children and teenagers continue to increase, such as robbering, mugging, stealing, rape, brawls, bullying and even murder, as well as other acts of violence, as well as their mental health conditions becoming increasingly worrying, which is marked by an increase in suicide attempts and suicides. Therefore, there needs to be cooperation from both of the government and society, by looking at the psychological side of the individual perpetrator, the parenting style of the family, community and society at large so that similar acts do not continue to increase. Observing this phenomenon as a form of concern and seriousness in preventing similar actions, Yasarini (Ardhya Garini Foundation), known as Sekolah Angkasa Lanud Soewondo, collaborated with the Developer Company PT. Taman Malibu Indah and Writers, located in the Mustang Hall Jalan Komodor Muda Adi Sucipto Medan, held activities in the form of Parenting for parents of students and Lectures for Middle and High School students at Sekolah Angkasa Lanud Soewondo, by providing an understanding of character values related to God, by yourself, with each other and the environment. The aim of the activity are the parents and students to know the importance of having good and strong character which can lead students had to become human resources advantage in welcoming Indonesia Gold in 2045.

Membangun Integritas Diri dan Berkarakter Baik Sebagai Bekal Menuju Generasi Unggul Maria, Elvie; Manalu, Brilliant Handyman; Victor, Victor; Sudarso, Andriasan; Nadapdap, Kristanty M. N.; Simanjuntak, Arthur
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp93-101

Someone is said to be superior when they have something that other people don't have, do something better than other people, or are able to do something that other people can't do and achieve something that other people can't achieve, and in this era full of competition like today, people use various ways to outperform others. Being superior it's prestigious, but having superiority achieved by violating morals and noble values is certainly not a commendable thing. In the midst of the moral crisis occurring in the general public, especially generation Z, such as; bullying, violence among teenagers, blurring of good and bad morals, dishonesty become commonplace, fanatical attitudes towards certain groups, low respect for parents and teachers, high levels of self-destructive behavior such as use of drugs, alcohol, gambling and free sex, bad language easily blurted out; cursing, scolding, ridicule, blasphemy, slander, swearing, without paying attention to other people's feelings, mutual suspicion, low level of concern, it is easy for hatred to arise between people. St. Yoseph High School Medan, one of the best schools in the city of Medan, is very sensitive to what is happening in society today, but is optimistic that it is not too late to improve it. Located in the St Yoseph Medan High School Hall, holding training in the form of seminars for Class XII students, aimed at broadening their knowledge about the importance of having personal integrity and good character that will lead them to become a superior generation, and not taking actions that can harm themselves, their families, the surrounding community, as well as the nation and state.

INTERAKSI KEKUASAAN, BUDAYA, DAN PEMBELAJARAN DALAM MEMBENTUK STRATEGI ORGANISASI Handyman Manalu, Brilliant; Mustofa, Amirul; Yunus, Eddy
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 8 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i8.3239

This study aims to examine the influence of the interaction between power, culture, and learning in the formulation of organizational strategy. Power within an organization, which is distributed across various levels, affects who can make strategic decisions and how these decisions are accepted and implemented. Organizational culture, encompassing values, norms, and customs, plays a crucial role in determining how strategies are developed and executed. Organizational learning, as a continuous process of acquiring knowledge and experience, allows organizations to adapt to market and technological changes. This research employs a descriptive qualitative approach, utilizing document analysis and relevant literature studies. The results indicate that these three elements interact and significantly influence the formation of organizational strategies. Organizations that can effectively manage power, culture, and learning have a greater chance of formulating and implementing successful, adaptive, and sustainable strategies. However, a lack of harmony among these elements may hinder the effectiveness of the strategies implemented. Therefore, it is crucial for organizational leaders to understand these internal dynamics and ensure that these three elements support each other in strategy formulation and execution.

PARENTING DAN SEMINAR PENDIDIKAN KARAKTER SEBAGAI UPAYA PEMBENTUKAN KARAKTER SISWA SMP & SMA SEKOLAH ANGKASA LANUD SOEWONDO MEDAN Maria, Elvie; Manalu, Brilliant Handyman; Hartono, Hartono; Nadapdap, Kristanty M. N.; Sudarso, Andriasan; Pasaribu, Dompak
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 2 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No2.pp217-225

The acts of crime and delinquency among children and teenagers continue to increase, such as robbering, mugging, stealing, rape, brawls, bullying and even murder, as well as other acts of violence, as well as their mental health conditions becoming increasingly worrying, which is marked by an increase in suicide attempts and suicides. Therefore, there needs to be cooperation from both of the government and society, by looking at the psychological side of the individual perpetrator, the parenting style of the family, community and society at large so that similar acts do not continue to increase. Observing this phenomenon as a form of concern and seriousness in preventing similar actions, Yasarini (Ardhya Garini Foundation), known as Sekolah Angkasa Lanud Soewondo, collaborated with the Developer Company PT. Taman Malibu Indah and Writers, located in the Mustang Hall Jalan Komodor Muda Adi Sucipto Medan, held activities in the form of Parenting for parents of students and Lectures for Middle and High School students at Sekolah Angkasa Lanud Soewondo, by providing an understanding of character values related to God, by yourself, with each other and the environment. The aim of the activity are the parents and students to know the importance of having good and strong character which can lead students had to become human resources advantage in welcoming Indonesia Gold in 2045.

Membangun Integritas Diri dan Berkarakter Baik Sebagai Bekal Menuju Generasi Unggul Maria, Elvie; Manalu, Brilliant Handyman; Victor, Victor; Sudarso, Andriasan; Nadapdap, Kristanty M. N.; Simanjuntak, Arthur
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp93-101

Someone is said to be superior when they have something that other people don't have, do something better than other people, or are able to do something that other people can't do and achieve something that other people can't achieve, and in this era full of competition like today, people use various ways to outperform others. Being superior it's prestigious, but having superiority achieved by violating morals and noble values is certainly not a commendable thing. In the midst of the moral crisis occurring in the general public, especially generation Z, such as; bullying, violence among teenagers, blurring of good and bad morals, dishonesty become commonplace, fanatical attitudes towards certain groups, low respect for parents and teachers, high levels of self-destructive behavior such as use of drugs, alcohol, gambling and free sex, bad language easily blurted out; cursing, scolding, ridicule, blasphemy, slander, swearing, without paying attention to other people's feelings, mutual suspicion, low level of concern, it is easy for hatred to arise between people. St. Yoseph High School Medan, one of the best schools in the city of Medan, is very sensitive to what is happening in society today, but is optimistic that it is not too late to improve it. Located in the St Yoseph Medan High School Hall, holding training in the form of seminars for Class XII students, aimed at broadening their knowledge about the importance of having personal integrity and good character that will lead them to become a superior generation, and not taking actions that can harm themselves, their families, the surrounding community, as well as the nation and state.

The Model of Employee Experience And Productivity Elvie Maria; Peni Cahyati; April Gunawan; Brilliant Handyman Manalu; Andriasan Sudarso
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4628

This study aims to examine the effect of employee experience on employee productivity in service sector companies located in West Java Province, Indonesia. Employee experience is assessed through four main dimensions: work technology, organizational culture, leadership, and employee well-being. The study adopts a quantitative explanatory research approach. Data were collected using a structured questionnaire distributed to 100 permanent employees across various service-based companies. Multiple linear regression analysis was employed using SPSS software. The results show that all dimensions of employee experience have a positive and significant effect on employee productivity, with leadership emerging as the most dominant factor. The regression model demonstrates an R square value of 0.507, indicating that 50.7% of the variability in employee productivity can be explained by the four dimensions of employee experience. These findings highlight the importance of strategically managing employee experience as an effective managerial approach to enhancing both individual and organizational performance.

Pengaruh Brand Image Terhadap Loyalitas Konsumen: Studi Literatur Sistematis Manullang, Joy Yance; Gultom, Okta Jelita; Putri, Annisa; Manalu, Brilliant Handyman
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 3 (2026): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i3.2148

Penelitian ini bertujuan untuk mengkaji secara sistematis bagaimana literatur akademik menjelaskan pengaruh brand image terhadap loyalitas konsumen, termasuk mekanisme hubungan langsung maupun tidak langsung yang terlibat. Metode yang digunakan adalah systematic literature review (SLR) dengan menganalisis artikel jurnal nasional dan internasional yang dipublikasikan pada periode 2020–2025 dan diperoleh dari basis data Google Scholar dan ScienceDirect. Proses seleksi dilakukan melalui tahapan identifikasi, penyaringan, dan penelaahan teks lengkap berdasarkan kriteria inklusi dan eksklusi yang telah ditetapkan. Hasil sintesis literatur menunjukkan bahwa brand image secara konsisten berpengaruh positif terhadap loyalitas konsumen. Namun, pengaruh tersebut umumnya dimediasi oleh variabel psikologis dan relasional seperti kepuasan konsumen, kepercayaan merek, pengalaman merek, dan keterikatan emosional. Selain itu, konteks industri dan karakteristik konsumen turut memengaruhi kekuatan hubungan antara brand image dan loyalitas. Studi ini memberikan kontribusi teoretis melalui penyajian sintesis konseptual yang terintegrasi serta menawarkan dasar bagi penelitian empiris selanjutnya dalam pengembangan strategi pemasaran berbasis merek.

Strategi Pemasaran Berbasis Motivasi Konsumen Terhadap Minat Beli Produk UMKM Devia, Devia; Cahayani, Dini Ceria; Siagian, Bintang Marito; Manalu, Brilliant Handyman
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 3 (2026): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i3.2128

Penelitian ini bertujuan untuk mengkaji pengaruh motivasi konsumen terhadap minat beli produk UMKM.Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Pengumpulan data dilakukan melalui kuesioner yang disebarkan kepada konsumen yang pernah membeli atau memiliki ketertarikan untuk membeli produk UMKM, dengan teknik purposive sampling. Data dianalisis menggunakan regresi linier, yang didahului dengan uji validitas dan reliabilitas instrumen serta pengujian hipotesis secara statistik.Hasil penelitian menunjukkan bahwa motivasi konsumen memiliki pengaruh positif dan signifikan terhadap minat beli produk UMKM. Temuan ini menunjukkan bahwa semakin kuat motivasi konsumen, baik yang berkaitan dengan kebutuhan fungsional maupun nilai psikologis, semakin tinggi kecenderungan konsumen untuk memiliki minat membeli produk UMKM. Hasil ini memperkuat teori perilaku konsumen mengenai peran motivasi dalam pembentukan minat beli.Secara praktis, penelitian ini memberikan implikasi bagi pelaku UMKM untuk merancang strategi pemasaran yang berorientasi pada motivasi konsumen. Pendekatan pemasaran berbasis motivasi diharapkan mampu meningkatkan ketertarikan konsumen, minat beli, serta daya saing produk UMKM di pasar.

Analisis Persepsi Konsumen terhadap Kualitas Produk dalam Keputusan Pembelian (Studi Kasus Penjualan Chocomood di Foodcourt Politeknik WBI) Hura, Intan Kezya Permatasari; Purba, Alvinayani; Pasaribu, Ana Tania; Manalu, Brilliant Handyman
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6390

Perilaku konsumen memiliki peran penting dalam pemasaran, khususnya dalam membentuk penilaian serta keputusan pembelian terhadap suatu produk. Salah satu faktor yang berpengaruh adalah persepsi terhadap kualitas produk, terutama pada produk makanan dan dessert yang penilaiannya sangat bergantung pada pengalaman konsumsi secara langsung. Persepsi kualitas terbentuk melalui evaluasi konsumen terhadap berbagai atribut produk yang dirasakan selama proses pembelian dan konsumsi, sehingga memengaruhi sikap, preferensi, serta tingkat kepercayaan konsumen terhadap suatu merek. Penelitian ini bertujuan untuk menganalisis persepsi konsumen terhadap kualitas produk Chocomood yang menawarkan brownies dan dessert dengan satu varian rasa di Foodcourt Politeknik Wilmar Bisnis Indonesia, serta pengaruhnya terhadap keputusan pembelian. Persepsi kualitas diukur berdasarkan beberapa indikator, yaitu rasa, tekstur, tampilan, kebersihan, dan konsistensi produk. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan pengumpulan data melalui kuesioner yang disebarkan kepada konsumen yang pernah membeli produk Chocomood. Dalam penelitian ini, persepsi kualitas berperan sebagai variabel independen, sedangkan keputusan pembelian sebagai variabel dependen. Bauran pemasaran (4P) digunakan sebagai kerangka konseptual untuk memahami konteks strategi pemasaran, namun tidak diuji sebagai variabel penelitian secara langsung. Hasil penelitian menunjukkan bahwa persepsi kualitas produk berpengaruh signifikan terhadap keputusan pembelian, termasuk keyakinan dalam memilih produk, kecenderungan melakukan pembelian ulang, serta kesediaan untuk merekomendasikan kepada orang lain. Dengan demikian, persepsi kualitas produk berperan sebagai faktor penting yang menjembatani stimulus pemasaran dengan keputusan pembelian konsumen terhadap produk Chocomood secara berkelanjutan.

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