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Language Style Used in Commercial Advertisement Text on Social Media Kadek Ayu Kartika Septiana; Ngurah Artha Yoga Pratama; Ni Putu Ayu Kartika Sari Dewi
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 3 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.9.3.8592.242-251

Abstract

The aims of the research are describing the language style found in commercial advertisements text on social media based on the word choice, the sentence structure, and the implicit meaning. The data in this research are 15 commercial advertisements which are divided into three categories those are food, beverage, and cosmetic advertisements, and were taken from social media such as Instagram, Facebook, and YouTube. The methods and techniques used in collecting the data are the observation method followed by Simak Bebas Libat Cakap (SBLC) technique (Uninvolved Conversation Observation Technique) and the note-taking technique. In analyzing the data, padan ortografis method (orthography corresponding method) is used and supported by dasar pilah unsur penentu technique (determinant-sorting technique). In presenting the results, informal methods are used. The result of the research shows that there are 14 language styles found in 15 commercial advertisements on social media. Based on the word choice, all of the advertisements used an informal style. Based on the sentence structure, the advertisements used a repetition style. Based on the implicit meaning, the advertisements used rhetorical style included alliteration, asyndeton, ellipsis, pleonasm and tautology, rhetorical question, epanorthosis, and hyperbole and the figurative style included simile, personification, epithetic, synecdoche, and antonomasia.
SPEECH ACTS AND MEANING OF LANGUAGE ON DEDDY CORBUZIER’S PODCAST Yoga Pratama, Ngurah Artha; Septiana, Kadek Ayu Kartika; Sari Dewi, Ayu Kartika
Suluh Pendidikan : Jurnal Ilmu-Ilmu Pendidikan Vol 22 No 1 (2024): SULUH PENDIDIKAN : Jurnal Ilmu-Ilmu Pendidikan
Publisher : IKIP SARASWATI TABANAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46444/suluh-pendidikan.v22i1.694

Abstract

The title of this research is Speech Acts and Meaning of Language on Deddy Corbuzier's Podcast. This study discusses the form of speech acts, functions of speech acts, and the meaning of speech acts on the podcast. The theory used in this study is the theory of Austin (1962) to discuss the form of speech acts. Meanwhile, Searle's theory (1969) discusses the function and meaning of speech acts. In this study, the data source used was Deddy Corbuzier's podcast which was selected randomly, at the time of data collection using the listen and note method. The data that has been collected is then classified based on the form of the speech act, the function of the speech act, and the meaning of the speech act. From the results of the analysis found the form of speech acts locutionary, illocutionary, and perlocutionary. Meanwhile, the function of speech act found is expressive speech act function, directive speech act function, commissive speech act function, declarative speech act function, and representative speech act function.
Multimodal Analysis on Sarimi Ads Ni Putu Meira Purnama Yanti; Ngurah Artha Yoga Pratama
International Journal of Systemic Functional Linguistics Vol. 5 No. 2 (2022)
Publisher : Warmadewa University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/ijsfl.5.2.4150.72-75

Abstract

This research aims to find out multimodal semiotics in Sarimi advertisement. The data were taken from Sarimi ads which published on YouTube. The data then were collected through watching, taking screenshot of visual object, and note-taking techniques. The theory used to analyze the data was multimodal semiotics proposed by Ansety & Bull (2010). Based on the analysis, it was found that Sarimi ads has multimodal semiotics, namely linguistic, visual, spatial, audio, and gestural. Linguistic mode is in the form of declarative sentence. Visual mode comes from two packs of Sarimi noodle. Spatial mode can be seen from the position of Sarimi noodle in front of the advertising characters. Audio mode is from the singing of the advertising characters. Meanwhile, gestural mode refers to the movement of advertising characters while carrying bowl of Sarimi noodle and their expression who enjoy to eat Sarimi noodle.
CODE SWITCHING BETWEEN ENGLISH AND JAPANESE IN SONG LYRICS OF THE ALBUM “AMBITION” BY ONE OK ROCK Kadek Ayu Kartika Septiana; Ni Putu Ayu Kartika Sari Dewi; Ngurah Artha Yoga Pratama; I Wayan Mawa; I Made Suamba; Kadek Agung Sanjaya
Suluh Pendidikan : Jurnal Ilmu-Ilmu Pendidikan Vol 22 No 2 (2024): SULUH PENDIDIDKAN: Jurnal Ilmu-Ilmu Pendidikan
Publisher : IKIP SARASWATI TABANAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46444/suluh-pendidikan.v22i2.745

Abstract

This study aims to analyse the use of code-switching in the song lyrics from the album Ambition bythe Japanese band One Ok Rock. Adopting a qualitative research method, this study describes andinterprets the data comprehensively. Sociolinguistics serves as the theoretical framework to investigatethe meanings, types, and functions of code-switching present in the lyrics. The analysis identifiesthree types of code-switching in the album: tag-switching, intra-sentential switching, and intersentential switching. Furthermore, four functions of code-switching are observed: expressive, phatic,metalinguistic, and poetic functions. The findings reveal a total of 34 occurrences of code-switching,consisting of 18 instances categorized by type and 16 instances by function. These results contributeto a deeper understanding of the linguistic strategies employed in the album and their sociolinguisticimplications.
INTERTEKSTUALITAS PANDANGAN FEODALISME TIRTO ADHI SOERJO DAN MINKE DALAM NOVEL BUMI MANUSIA Wiratama, I Wayan Agus; Gita Wiastra; Ngurah Artha Yoga Pratama
Wacana : Majalah Ilmiah Tentang Bahasa, Sastra Dan Pembelajarannya Vol. 24 No. 2 (2024): Wacana: Majalah Ilmiah Tentang Bahasa, Sastra dan Pembelajarannya
Publisher : FAKULTAS PENDIDIKAN BAHASA DAN SENI IKIP SARASWATI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mendeskripsikan hubungan pandangan Feodalisme antara Tirto Adhi Soerjo dan tokoh Minke dalam novel Bumi Manusia. Penelitian ini dilaksanakan dengan pendekatan deskriptif kualitatif. Sumber data dalam penelitian ini merupakan novel Bumi Manusia karya Pramoedya Ananta Toer dan buku berjudul Tirto Adhi Soerjo Bapak Pers Indonesia (2012) yang ditulis M Rodhi As’ad. Instrumen pengambilan data adalah tabel berupa kartu data dan tabel analisis data. Data dianalisis secara deskriptif kualitatif dengan penarikan simpulan secara induktif. Teori yang digunakan untuk memecahkan masalah penelitian adalah intertekstualitas.Minke menolak feodalisme karena ia memandang feodalisme sebagai suatu tindakan yang membuat manusia kehilangan martabatnya. Minke adalah tokoh yang menentang kolonialisme. Sementara itu, Tirto Adhi Soerjo dengan terang menentang feodalisme melalui surat kabar yang ia kelola sendiri.
The Implementation of Project-Based Learning to Improving Students' Speaking Skills Through Narrative Text Purnami, Ida Ayu Oka; Pratama, Ngurah Artha Yoga; Sukraningsih, Gusti Ayu Gede; Artana, I Nyoman
International Journal of Language and Literature Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijll.v9i1.98543

Abstract

The challenges faced by EFL students in oral communication, this study aimed to enhance their speaking skills through the implementation of individual narrative text presentation projects. The research involved 24 university students who were selected using simple random sampling. A mixed-methods design was employed, with a primary emphasis on quantitative data to measure the impact of the intervention and qualitative data to understand the students' experiences. Quantitative data were collected using speaking ability tests (pre-test and post-test), while qualitative data were gathered through participant observation. The findings revealed that the implementation of individual narrative text presentation projects significantly improved students' speaking skills, with a mean post-test score of 86.50, an increase of 16.40 from the previous mean pre-test score of 70.10. The implications of this study underscore the importance of actively and contextually integrating language skills into EFL learning, particularly through project-based activities that focus on oral communication practice, such as presentations. The results of this research recommend the use of narrative text presentation projects as an effective learning strategy to enhance the confidence and fluency of EFL students' speaking abilities.
TRANSLATION IN DIFFERENT REGISTER TEXT: A CONTEMPORARY AND PEDAGOGICAL PERSPECTIVE Dewi , Ni Putu Ayu Kartika Sari; Septiana, Kadek Ayu Kartika; Pratama, Ngurah Artha Yoga; Wulantari, Ni Putu; Suamba, I Made
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 3 (2025): Volume 8 No. 3 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i3.47621

Abstract

This study investigates the integration of register variation in translation pedagogy, emphasizing the relevance of multimodal awareness and context-based teaching approaches. Register, which is defined through the components of field, tenor, and mode, plays a crucial role in shaping meaning and guiding translators’ decisions across different genres and text types. The growing diversity of contemporary texts, ranging from academic articles to informal digital content, requires translation students to adapt their linguistic and stylistic strategies according to communicative purpose and audience expectations. This study employs a qualitative literature review to examine recent developments in translation theory and instructional practice, highlighting the need for a more adaptive and responsive teaching framework. It proposes a pedagogical model that includes genre-sensitive translation tasks, multimodal translation projects, comparative analysis of texts with different registers, and reflective commentary as instructional tools to enhance translation competence. These strategies help students develop not only linguistic accuracy but also critical awareness of cultural context, appropriate tone, and functional meaning. The findings support the conclusion that effective translation instruction must extend beyond literal meaning, encouraging learners to approach texts with both contextual sensitivity and practical awareness. This research contributes to the development of a register-focused and practice-oriented model for translator education.
HAND-ON ACTIVITIES IN ENGLISH LEARNING GROUND LEVEL AT SOS CHILDREN’S VILLAGE BALI Dewi, Ni Putu Ayu Kartika Sari; Septiana, Kadek Ayu Kartika; Pratama, Ngurah Artha Yoga; Suamba, I Made; Wulantari, Ni Putu; Wiastra, I Gede Gita; Mawa, I Wayan; Wiwintari, Ni Luh Gede
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 7 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/q1wsjy33

Abstract

Hands on is a learning design aimed at involving students in finding information, asking questions, engaging in activities, discovering, and concluding. Known as authentic learning or experiential education, hands on creates an active learning environment. The aims to describe the emergence and benefits of hands on conducted at SOS Children’s,Bantas, this qualitative study with a descriptive method seeks to illustrate how hands on can facilitate students in gaining knowledge from direct learning experiences and to clarify the benefits of hands on activities. Data was collected through observation and interviews. Findings show that hands on appeared in student activities, including actively asking questions, engaging directly with objects during learning, and developing critical thinking, independence, and activeness in students.