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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Kreativitas PKM Jurnal Ekonomi Manajemen Journal of Applied Science, Engineering, Technology, and Education Jurnal Pengabdian UNDIKMA Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Community Empowerment
Asmara, Maisa Azizah
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Journal : Jurnal Kreativitas PKM

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Introducing Entrepreneurship Knowledge for Generation Alpha as the Key to Shaping Independent Generations in the Digital Era Asmara, Maisa Azizah; Rifai, Muhammad Syakib Asqalami
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 8 (2024): Volume 7 No 8 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i8.15573

Abstract

ABSTRACT Technological disruption is the greatest challenge that must be faced. Therefore, mental maturity is needed to understand and take advantage of its benefits while controlling oneself against its drawbacks. One way to achieve this is by fostering an entrepreneurial spirit from an early age. This effort aims to provide entrepreneurial knowledge to parents to create a generation that is independent, creative, and competitive in the future. By introducing the concept of entrepreneurship early on, it is hoped that Generation Alpha can develop the potential to become successful leaders and entrepreneurs in an increasingly complex era. This program uses counseling methods in the form of seminars and Q&A sessions. Community Service (PKM) was conducted at SB Kp. Pandan, Malaysia, with 36 participants. This PKM program successfully increased the participants' understanding of entrepreneurship by 64.38%, with 23 participants showing improved knowledge based on the questionnaires distributed before and after the counseling session. Overall, this program successfully enhanced the participants' entrepreneurial knowledge. Keywords: Knowledge, Entrepreneurship, Independence, Generation Alpha
Bridging Theory and Practice: Applying Vrio and Pest to Foster Digital Transformation in Kadin Bandung City Msmes Asmara, Maisa Azizah; Arissaputra, Rivaldi; Sabila, Sherly Nur; Arrizki, Aril Lyan
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 11 (2024): Volume 7 No 11 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i11.17480

Abstract

ABSTRACT The data indicates that approximately 70% of MSMEs in Indonesia operate within the food and beverage sector, with 99.5% falling under the MSME classification. Despite being perceived as having numerous advantages, MSMEs face several limitations that hinder their ability to enhance competitiveness and growth. The PKM program is designed to equip participants with relevant knowledge and skills, aiming to improve product quality, expand market access, and implement effective digital strategies. The approach employed involved direct counseling and mentoring sessions for 20 women-led MSMEs supported by KADIN Bandung City. The most notable improvement was observed in participants' understanding of the benefits of digital transformation, along with a strong motivation to apply it within their business practices. Overall, the counseling and mentoring activities demonstrated their effectiveness in enhancing participants' comprehension and motivation to implement the three concepts presented in a practical business context. Keywords: PEST Analysis, VRIO Analysis, Digital Transformation
Co-Authors A. Asrijal Abdul Rozak Abdurahman, Fairuz Rifqi Aprila, Dikri Sillmi Arissaputra, Rivaldi Arrizki, Aril Lyan Azzahra, Fanny Fatimah Buchori, Akbar Dina Fahma Sari, Dina Fahma Fahmi Reza Ferdiansyah Fajri, Muhammad Iqbal Fatikha, Tika Fauzi Fauzi Hamidah . Heri Purwanto Imam Prawiranegara Gani Jelita, Hanifa Nida Maulana, Yono Mesri Welhelmina Nisriani Manafe Mokh Adib Sultan, Mokh Adib Muafiqie, Humaidah Mukhlis, Ervie Nur Afifa Neti Budiwati Nur Sabila, Sherly Nurlia Rahmawati, Endah Yuliany Ratih Hurriyati Rifai, Muhammad Syakib Asqalami Rizal, Muhammad Khoerul Sabila, Sherly Nur Sentika, Sarah Suprihatin, Eti Vanessa Gaffar