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All Journal Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi ADILLA: Jurnal Ilmiah Ekonomi Syari'ah YASIN: Jurnal Pendidikan dan Sosial Budaya ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Manajemen Bisnis Kewirausahaan Jurnal Manajemen Riset Inovasi Journal of Multidisciplinary Science: MIKAILALSYS Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Master Manajemen Journal of Islamic Economics and Finance Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam JURNAL AKADEMIK EKONOMI DAN MANAJEMEN NALAR FIQH: Jurnal Hukum Islam Jurnal Publikasi Ekonomi dan Akuntansi
Habriyanto Habriyanto
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Analisis SWOT Dalam Strategi Pengembangan UMKM Pada Rumah Produksi Keripik Ubi Olis Kota Jambi: Penerapan Strategi Pengembangan UMKM Menggunakan Analisis SWOT Yuni Hayati; Habriyanto Habriyanto; Fauzan Ramli
ADILLA : Jurnal Ilmiah Ekonomi Syari'ah Vol. 7 No. 2 (2024): Juli
Publisher : Universitas Islam Darul 'ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/adilla.v7i2.6231

Abstract

This research aims to determine a good strategy to determine strengths, weaknesses, opportunities and threats. SWOT analysis is used to obtain information from analysis of the company's internal and external environment. This analysis is very important for the development of UMKM for sweet potato chips. And to find out the implementation of the strategy for developing UMKM for sweet potato chips in Jambi City. The method used is qualitative, where the research analyzes and describes the findings through observation, interviews and documentation. The data sources used are primary and secondary data, as well as data validity techniques using Tringulation. The results of this research are: expanding distribution locations, implementing prices according to quality, additional product variants, and carrying out promotions. And it is important for UMKM for sweet potato chips to prepare themselves to be able to compete with large businesses, as well as formulating marketing strategies regularly to remain competitive in a changing market. for a SWOT analysis of (UMKM) Jambi City's Olis Sweet Potato Chips Production House which is still below its competitors like in other places, this can be seen from the strategies used by Olis Sweet Potato Chips UMKM entrepreneurs regarding the situation or external and internal factors of UMKM entrepreneurs Olis Sweet Potato Chips are taken from the results of weighting the total existing values.
The Effect of Motivation and Knowledge on the Entrepreneurial Interest of FEBI Students at Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi Rendy Angga Syaputra Siregar; Habriyanto Habriyanto; Ogi Saputra
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.11219

Abstract

The low level of entrepreneurial interest among university students remains a significant challenge for higher education institutions in Indonesia, as many students continue to prefer becoming job seekers rather than job creators. This study examined the partial and simultaneous effects of motivation and entrepreneurial knowledge on entrepreneurial interest among students at the Faculty of Economics and Islamic Business, Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi. A quantitative approach with an associative research design was employed, involving 95 students selected through stratified random sampling. Data were collected using a Likert-scale questionnaire and analyzed through partial least squares structural equation modeling (PLS-SEM) using SmartPLS 4. The findings revealed that motivation had a positive and statistically significant effect on entrepreneurial interest, with a path coefficient of 0.638 and a T-statistic of 15.757. Entrepreneurial knowledge also had a positive and statistically significant effect on entrepreneurial interest, with a path coefficient of 0.450 and a T-statistic of 9.078. Collectively, motivation and entrepreneurial knowledge explained 80.2% of the variance in students’ entrepreneurial interest, while the remaining 19.8% was attributable to factors outside the research model. These findings demonstrate that motivation and entrepreneurial knowledge are important determinants of entrepreneurial interest. This study contributes empirical evidence to the entrepreneurship education literature and provides practical implications for higher education institutions seeking to strengthen entrepreneurship curricula and development programs that foster independent, innovative, and competitive young entrepreneurs.
Co-Authors Agus Riandi Agusriandi, Agusriandi Agustina Mutia Ahmad Syukron Prasaja Aldri Frinaldi Alwaraah Alwaraah Ambok Pangiuk Arsa Arsa Ayub Afriansyah Bambang Kurniawan Delvia Indah Azhari Desi Pratiwi Elyanti Rosmanidar Eri Nofriza Fauzan Ramli Febby Hanum Khairunnisa Hansen Rusliani Heri Paliza HUSNUL KHOTIMAH Laily Ifazah M. Mukhlis Darmawan M.Firmansyah Maulana Yusuf Miftakhul Huda Muhamad Subhan MUHAMMAD SUBHAN Muthmainnah Muthmainnah Netty Purnama Sari Nova Erliyana Nufitri Martaliah Nur Azila Fitria Ogi Saputra Oktaria Marlinda Putriana, Marissa Rendy Angga Syaputra Siregar Rinda Ristiana Rinta Okta Sari Sarsabillah Sarsabillah Sherliny Widya siti rahmah Usdeldi, Usdeldi Wahyu Fatahillah Yuni Hayati