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All Journal Jurnal Studi Manajemen Organisasi Jurnal Ekonomi dan Bisnis Islam Al Tijarah JMM (Jurnal Masyarakat Mandiri) Inovator : Jurnal Manajemen Value: Jurnal Manajemen dan Akuntansi Revenue: Jurnal Manajemen Bisnis Islam Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Implementasi Manajemen & Kewirausahaan Community Empowerment Journal IIJSE Islamic Business and Management Journal (IBMJ) International Journal of Islamic Economics (IJIE) KIC Proceedings of Femfest International Conference on Economics, Management, and Business
Yayan Firmansah
Universitas Darussalam Gontor
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGEMBANGAN EDUWISATA BERBASIS MADU TRIGONA SEBAGAI UPAYA PENINGKATAN KEMANDIRIAN EKONOMI DESA Pradhana, Faisal Reza; Firmansah, Yayan; Zulkarnain, Ismail Abdurrozzaq; Arifah, Dian Afif
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.35953

Abstract

Abstrak: Program pengabdian masyarakat ini dilaksanakan di wilayah pedesaan Ponorogo bagian selatan untuk mendukung pengembangan kawasan wisata edukasi lebah “Mrayan Trigona Park.” Diskusi bersama mitra, yaitu KTH Enggal Mulyo Lestari dan BUMDes Mrayan, mengidentifikasi tiga masalah utama, yaitu keterbatasan sarana produksi dan media pembelajaran, belum tersedianya fasilitas on the spot, serta rendahnya literasi digital untuk promosi wisata berbasis teknologi. Kegiatan ini bertujuan meningkatkan kapasitas masyarakat dalam produksi, manajemen usaha, dan pemasaran digital. Pelaksanaan menggunakan pendekatan partisipatif melalui pelatihan, pendampingan, dan praktik lapangan dengan melibatkan 28 peserta. Evaluasi dilakukan melalui observasi, pre-test post-test, dan wawancara. Hasil menunjukkan peningkatan terukur, yaitu produktivitas madu naik dari 1,2 menjadi 2,3 liter per stup per bulan, 85% peserta memperoleh skor di atas 80 pada pelatihan manajemen usaha, dan skor literasi digital meningkat dari 52 menjadi 86. Capaian ini menunjukkan efektivitas program dalam memperkuat kapasitas masyarakat dan tata kelola wisata edukasi lebah.Abstract: This community engagement program was conducted in southern rural Ponorogo to support the development of the educational bee tourism site “Mrayan Trigona Park.” Discussions with partner groups, the Forest Farmers Group (KTH) Enggal Mulyo Lestari and BUMDes Mrayan, identified three key issues, namely limited production and learning facilities, the absence of on-site amenities, and low digital literacy for technology-based tourism promotion. The program aimed to strengthen community capacity in production, business management, and digital marketing. Implementation used a participatory approach through training, technical assistance, and hands-on practice involving 28 participants. Evaluation was conducted through observations, pretest posttest, and interviews. Results show measurable improvements, namely honey productivity increased from 1.2 to 2.3 liters per stup per month, 85% of participants scored above 80 in business management training, and digital literacy scores rose from 52 to 86. These outcomes demonstrate the program’s effectiveness in enhancing community capacity and improving governance of the educational bee tourism initiative.
Co-Authors Abdul Hamid, Zabeda Ahmad Setiyono Al Farizi, Muhammad Ana Toni Roby Candra Yudha Aqidah Halimatus Saadah Arifah, Dian Afif Azhar, Masyhuri Bagas Bambang Pamujo Dhika Amalia Kurniawan Faisal Reza Pradhana Firmansyah, Lutfi Aditya Fuad Muhammad Zein Harahap, Soritua Ahmad Ramdani Hartomi Maulana Itsla Yunisva Aviva Lathiefa Rusli M. Zaenal Abidin Masyhuri Azhar Md Atiqur Rahman Sarker Mhd Sarif, Suhaimi Miftahurrahman, Miftahurrahman Muhammad Ihya Aunillah Muhammad Iqbal Fasa Muhtar, Ali Pamujo, Bagas Bambang Rahma Yudi Astuti, Rahma Yudi Ridlo, Muhammad Sari, Dilla Novita Sarker, Md Atiqur Rahman Sri Herianingrum Suhaimi Mhd Sarif Suhaimi Mhd Sarif Suhaimi Mhd Sarif Suharto Suharto Syahruddin Syahruddin Syahruddin Syahruddin Syamna, Danial Khaled Syamna, Danial Khalid Yusof Ismail Zabeda Abdul Hamid Zabeda Abdul Hamid Zulkarnain, Ismail Abdurrozzaq