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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal MEBIS (Manajemen dan Bisnis) Abdi Psikonomi Majapahit Journal of Islamic Finance dan Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology
Kussudyarsana
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : JER

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The Influence of Online Customer Reviews, Brand Reputation, and Brand Trust on the Purchase Intention of Somethinc Skincare Products on Shopee Anggraini, Wahyu Putri; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1321

Abstract

This research aims to analyze the influence of online customer reviews, brand reputation, and brand trust on the purchase intention of Somethinc skincare products on Shopee. Using a quantitative approach and purposive sampling, the study collected primary data from 160 respondents residing in Surakarta who own a Shopee account and are familiar with Somethinc but have never purchased its products. Data analysis was conducted using SPSS version 25, employing validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that online customer reviews, brand reputation, and brand trust each have a positive and significant effect on purchase intention. Positive online reviews, a strong brand reputation, and high consumer trust significantly enhance the likelihood of purchasing Somethinc skincare products. However, the research is limited by its sample area and the number of variables analyzed. Future research is recommended to involve broader geographic samples and explore additional influencing factors to obtain more generalized findings.
The Influence of Customer Experience, Brand Reputation, and Brand Trust on Repurchase Intention of Wardah Cosmetic Products Evana, Silvia Soba; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1322

Abstract

This study aims to analyze the influence of customer experience, brand reputation, and brand trust on repurchase intention of Wardah cosmetic products. The background of the study lies in the importance of consumer loyalty for sustaining a brand’s existence and increasing sales, especially in the highly competitive cosmetics industry. This research employs a quantitative method with data collected through questionnaires distributed to 170 female respondents aged 17–45 years in Surakarta who have used Wardah products. The results of multiple linear regression analysis indicate that customer experience and brand trust have a positive and significant effect on repurchase intention. However, brand reputation does not have a significant effect. The study concludes that enhancing consumer experience and building brand trust are key strategies for increasing repurchase intention.
Analysis of the Implementation of Marketing Strategy Using a CRM Approach to Increase Probiotic Sales Revenue at PT. Agrikencana Perkasa Mardriatama, Jati Shobri; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1548

Abstract

In the increasingly competitive agricultural biotechnology sector, sales instability remains a challenge, particularly in the probiotic industry. PT. Agrikencana Perkasa has experienced fluctuating sales performance, urging the need for an effective and sustainable marketing strategy. This study aims to analyze the implementation of marketing strategies using a Customer Relationship Management (CRM) approach to increase probiotic sales revenue at PT. Agrikencana Perkasa. A qualitative research method was employed, with data collected from interviews, observations, and documentation. The research involved key informants including company managers and decision-makers, selected through purposive sampling. The study was conducted at PT. Agrikencana Perkasa, located in Klaten Regency, Central Java, from February to April 2025. Findings revealed that the company applies CRM through customer education and Boss-to-Boss business-to-business (B2B) marketing. CRM strategies were implemented via customer empowerment, personalized product explanation, loyalty programs, and digital content, while the B2B approach was applied through direct interactions between top-level executives. These strategies contributed to improved customer trust, loyalty, and repeated purchases. Furthermore, the integration of CRM and tailored digital marketing platforms, although still limited, supports the company’s sales growth. The implications of this study highlight the importance of personalized engagement and executive-level partnerships in bio-agriculture marketing practices, serving as a reference for similar businesses facing unstable markets.
The Influence of Product Image, Product Quality, and Promotion on Repurchase Intention: The of Brand Image as an Intervening Variable on Cimory Yogurt Products Munir, Alfarizqi Faliq; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1569

Abstract

The purpose of this study is to investigate how product quality affects, product image, and promotion on repurchase intention, with brand image serving as a mediating variable in the context of Cimory Yogurt products. Data were gathered from 100 respondents in Solo Raya using a quantitative method, who had consumed Cimory Yogurt in the past three months. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to examine the data. According to the results, repurchase intention is directly and significantly impacted by product image and advertising, but not by product quality. However, product quality, product image, and promotion all have significant indirect effects on repurchase intention through brand image. This study highlights how important brand image is for increasing customer loyalty and implies that managing brand image well can increase the influence of marketing factors on consumer behavior.
Co-Authors Ahmada Auliya Rahman Anggraini, Wahyu Putri Anton Agus Setyawan Dewi Prasetya Rahayu Erza Ramadhan, Demas Evana, Silvia Soba Fitriasari, Defita Huda Kurnia Maulana Ihsan Cahyo Utomo Maimun, Muhammad Halim Mardriatama, Jati Shobri Moechammad Nasir Munir, Alfarizqi Faliq Muzakar Isa Nais Irawati Nur Achmad Puro, Intan Widia Sita Ningrum Sastri Dewi Suwito, Ghirrid Salsabila