Article Per Year (5 Year)
p-Index From 2021 - 2026
2.144
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) JURNAL EKONOMI DAN BISNIS AIRLANGGA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) SEIKO : Journal of Management & Business Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah eScience Humanity Journal La Ogi : English Language Journal International Journal of Science and Environment International Journal of Multidisciplinary Approach Research and Science Pancasila International Journal of Applied Social Science Journal of Multidisciplinary Sustainability Asean
Sulistyowati, Tussi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
ANALISIS IMPLEMENTASI STRATEGI PEMASARAN DIGITAL MENGGUNAKAN MODEL SOSTAC PADA PT. ERHA KLINIK INDONESIA Sulistyowati, Tussi; Ansori, Ansori; Husda, Nur Elfi
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8707

Abstract

This research employs a qualitative, descriptive methodology to delve into PT. Erha Clinic Indonesia's digital marketing strategies. Through interviews, observations, and documentation, the study utilizes the SOSTAC model, analyzing Situation Analysis, Objectives, Strategy, Tactics, Actions, and Control to comprehensively assess the clinic's digital marketing strategy. The research begins by examining the current state of PT. Erha Clinic Indonesia's digital marketing efforts, aligning them with their objectives. The strategic plan outlines how the clinic targets middle to upper-class individuals throughout Indonesia, aiming to become a recognized leader in the beauty and skin health industry. Leveraging the 4Ps model, PT. Erha Clinic Indonesia offers dermatological services and beauty products with standardized pricing. Additionally, the clinic maintains a strong online presence, with multiple strategically located branches and promotional activities. The content creation process and advertising tools are integral to content dissemination. The clinic continuously monitors performance, ensuring alignment with objectives. In the suggestion section, recommendations are offered to enhance the clinic's digital marketing strategy, including responsive website development, localized social media profiles, content marketing, customer engagement, data analytics utilization, personalized services, and strategic online advertising. Recommendations for clinic customers emphasize staying connected through official platforms, sharing feedback, exploring informative content, and benefiting from seasonal offers. Future research suggestions encompass in-depth channel analysis, customer preference evaluation, competitive landscape exploration, offline marketing assessment, and a comprehensive study of digital marketing implications in the healthcare and skincare sector, including regulatory and ethical aspects.
Exploring Antecedents: Key Factors Shaping Global Entrepreneurial Intention Sulistyowati, Tussi; Sukati, Inda
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.556

Abstract

Background: Entrepreneurship involves more than just conceiving a viable idea; it necessitates fostering the right mindset for progress. Understanding the antecedents and crucial factors influencing global entrepreneurial intention is pivotal in shaping effective entrepreneurship policies and creating an enabling environment.Purpose: This research undertakes a thorough investigation into the antecedents and crucial factors influencing global entrepreneurial intention.Design/Methodology/Approach: Utilizing a robust qualitative method through a systematic literature review, the study meticulously scrutinized 772 papers from the Scopus database spanning 2015-2024, with a specific emphasis on entrepreneurial intentions. The deliberate selection of 31 articles underscored a systematic approach, enriching the dataset with the utmost relevance.Findings/Results: Across diverse economies like Saudi Arabia, India, China, and the United States, the study uncovered various research methodologies. Insights drawn from internal, external, and personal factors were examined through the lens of the Theory of Planned Behavior, shedding light on the complexities of entrepreneurial intentions. These findings, aligned with key concepts such as motivation, creativity, and self-efficacy, underscored the theory's applicability and deepened our understanding of the multifaceted dynamics shaping entrepreneurial intentions.Conclusion: The insights derived from this study should be considered when formulating entrepreneurship policies aimed at creating an enabling environment that addresses systemic barriers and fosters a culture of entrepreneurship.Originality/Value (State of the Art): This research offers a comprehensive and systematic exploration of the factors influencing entrepreneurial intention globally, employing a qualitative method and systematic literature review. It contributes significantly to the existing body of knowledge by contextualizing the Theory of Planned Behavior within diverse economic settings, thereby enhancing our understanding of the intricate dynamics that influence entrepreneurial intentions. Keywords: antecedent, entrepreneurial intention, Scopus, systematic literature review, Theory of Planned Behavior (TPB)
The Role of Internal Control in Fraud Prevention: A Systematic Review of Global Evidence (2021-2025) Sulistyowati, Tussi; Pardosi, Pardomuan; Anwar, Khairil; Pandin, Maria Yovita R; Kusmaningtyas, Amiartuti
Journal of Multidisciplinary Sustainability Asean Vol. 2 No. 5 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v2i5.2269

Abstract

Background. This study employs a qualitative descriptive approach through a systematic review of Scopus-indexed journal articles on fraud prevention published between 2021 and 2025. An initial search using targeted keywords yielded 4,283 articles, which were refined through specific filters, resulting in 24 articles for full-text analysis. Purpose. The findings confirm that well-designed internal controls enhance governance, reduce fraud risks, and improve organizational performance across diverse contexts such as China, France, Jordan, and Egypt. Method. The effectiveness of internal controls is shaped by institutional ownership, audit quality, digital transformation, and IT integration. Anti-fraud strategies are closely tied to transparency, monitoring, and risk management, while institutional factors like mandatory audits and ownership reforms strengthen control systems. Results. These insights suggest that managers should invest in robust, technology-supported internal controls tailored to their institutional context.   Conclusion. Future research should examine the evolving impact of digitalization and governance changes on internal control effectiveness, particularly in emerging markets and high-risk sectors.
Crypto Asset Audits in the Era of Decentralized Finance (DeFi): A Global Systematic Review Pardosi, Pardomuan; Sulistyowati, Tussi; Anwar, Khairil; Pandin, Maria Yovita R; Kusmaningtyas, Amiartuti
Journal of Multidisciplinary Sustainability Asean Vol. 2 No. 4 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v2i4.2270

Abstract

Background. This research explores global studies on crypto asset audits in Decentralized Finance (DeFi) from 2021 to 2025 through a systematic literature review (SLR) approach, highlighting technological advancements like machine learning and hybrid analytics that enhance audit accuracy, fraud detection, and scalability. Purpose. Auditing practices have expanded to include smart contracts, compliance, security, and environmental audits. However, challenges persist, such as the lack of global regulatory standards, decentralized control, security risks, and instability within DeFi protocols. Method. Despite advancements, effective audits in DeFi require aligning technological innovation with adaptable regulatory frameworks to ensure sustainability and trust. Results. Managerially, DeFi platforms should integrate emerging technologies into auditing practices and collaborate with regulators to address compliance gaps, particularly in anti-money laundering (AML) and transparency.   Conclusion. Future research should focus on developing global DeFi regulations, exploring decentralized auditing methods, and investigating the impact of new financial systems like the metaverse on auditing practices.
Co-Authors Abdul Halik Amiartuti Kusmaningtyas ansori ansori Apriani, Ai Husda, Nur Elfi Jainuddin, Jainuddin Khairil Anwar Kusmaningtyas , Amiartuti Maia, Fonseca De Jesus Nisak, Solihatun Pandin, Maria Yovita R Pardosi, Pardomuan Sam Hermansyah Setiawan, Ervan Siti Mujanah Sitorus, Budianto Sukati, Inda Susilawati Anggraini, Leny Wasiman, Wasiman