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PENGARUH ONLINE REVIEW, ONLINE RATING, DAN ONGKOS KIRIM TERHADAP MINAT BELI PADA TOKO ONLINE SHOPEE Allo, Hesy Ramba; Ramba, Dina; Tahirs, Jemi Pabisangan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.29411

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh online review, online rating dan ongkos kirim secara parsial dan simultan terhadap minat beli mahasiswa Prodi Manajemen Universitas Kristen Indonesia Toraja. Prosedur pengumpulan data dari penelitian ini yaitu: kuesioner dan dokumentasi. Teknik analisis data adalah kuantitatif dengan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa perhitungan dengan uji F hitung 54.173 dengan F tabel 2,73. Berdasarkan hasil perhitungan uji T pada variabel online review hasil T hitung (3.811) > T tabel (1,993), variabel online rating hasil T hitung (3.461) > T tabel (1,993) dan variabel ongkos kirim hasil T hitung (1.910) < T tabel (1,993). Kesimpulan dari penelitian ini adalah variabel online review dan online rating secara parsial berpengaruh terhadap minat beli dan ongkos kirim secara parsial tidak berpengaruh terhadap minat beli mahasiswa Prodi Manajemen Universitas Kristen Indonesia Toraja..
Community Response to Buntu Burake Religious Tourism Management in Tana Toraja District Rambulangi, Abedneigo Carter; Pasoloran, Oktavianus; Pongtuluran, Althon K.; Ramba, Dina
Interdisciplinary Social Studies Vol. 2 No. 11 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i11.518

Abstract

Background: Religious Tourism is a tourism that is visited by quite a lot of Indonesian tourists. The Buntu Burake Religion tourist destination is not only about the tall statue but the beauty of the scenery on the mountain and the glass bridge that stimulates adrenaline makes people come to visit. Aim: This study aims to find out how Buntu Burake Religious Tourism is managed. Method: Method used is descriptive, namely the type of research that aims to provide a clear picture of the extent of the community's response to the management of Buntu Burake Tourism. Findings: The community's responses varied, as for the community's response so that the management of Buntu Burake religious tourism must be improved again, because there are many lacking infrastructure, such as cleanliness in the Burake dead-end religious tourism area, toilets that are rarely used even the water often runs out and trash cans still very lacking. In fact, what is happening now is that visitors to Buntu Burake religious tourism must use motorcycle taxi services to get to tourist attractions, because temporarily the management of religious tourism at Buntu Burake has been taken over by the community due to profit-sharing problems.