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All Journal Jurnal Abdimas Mahakam Teknika Jurnal Computer Science and Information Technology (CoSciTech) Jurnal Ilmiah Raflesia Akuntansi Journal Of Informatics And Busisnes Journal of Empowerment and Community Service GEMBIRA (Pengabdian Kepada Masyarakat) Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Arbansyah
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Journal of Empowerment and Community Service

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Strategies for Halal Product Validation and MSME Collaboration to Enhance the Competitiveness of Local Snacks in the Digital Era: Strategi Validasi Kehalalan Produk dan Kolaborasi UMKM dalam Meningkatkan Daya Saing Camilan Lokal di Era Digital Arbansyah; Rahim, Abdul; Barito, Raditya Andromeda; Nurdin, Andi; Ilham, Muhammad Fauzan Nur; Latipah, Johar
Journal of Empowerment and Community Service (JECSR) Vol. 4 No. 2 (2025): Januari
Publisher : Wadah Inovasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53622/jecsr.v4i2.356

Abstract

The rapid development of digital technology has transformed the marketing landscape for micro, small, and medium enterprises (MSMEs), particularly in the local snack industry. However, ensuring product competitiveness requires not only innovative marketing strategies but also the validation of product halalness, which is crucial for consumer trust in Indonesia. This community engagement program aimed to assist MSMEs in Samarinda in validating the halal status of their flagship products, Basreng (fried meatballs) and Sus Kering (dry choux pastry), while simultaneously strengthening collaboration for digital marketing. The method involved participatory workshops, direct mentoring, and collaborative content creation using platforms such as Instagram and Shopee. The findings indicate that halal validation was achieved through careful selection of raw materials, adherence to cleanliness standards, and transparent production processes. In addition, the collaborative approach with MSMEs fostered the creation of attractive branding and effective digital content, significantly increasing product visibility and consumer confidence. The proposed solution emphasizes the integration of halal assurance and digital marketing, which can serve as a model for other local snack MSMEs to enhance their competitiveness in the digital era.
Product Design Innovation and Branding in the Development of Risoles MSMEs: Inovasi Desain Produk dan Branding dalam Pengembangan UMKM Risoles Yulianto, Fendy; Arbansyah; Ilham, Muhammad Fauzan Nur; Atiqah, Nur Quratul Nabila; Nurdin, Andi; Bakri, Umar
Journal of Empowerment and Community Service (JECSR) Vol. 4 No. 1 (2024): November
Publisher : Wadah Inovasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53622/jecsr.v4i1.358

Abstract

Youth misbehavior, especially among Generation Z, has become an increasing social problem in the digital era. This community service aims to identify the factors that cause juvenile delinquency and assess the effectiveness of legal socialization in increasing students' legal awareness at MTs Al-Hidayah Samboja, Tanjung Harapan Village. Activities were carried out using observation and legal socialization methods, which included material presentation and interactive discussions with class IX students. The results showed that psychological, social, and subcultural factors play an important role in influencing adolescent deviant behavior. Legal socialization proved effective in improving students' understanding of the legal consequences of deviant actions and the importance of complying with social norms. In conclusion, an interactive legal education approach can increase legal awareness and help reduce the potential for juvenile delinquency, especially if supported by a conducive social environment.
Co-Authors Abdul Rahim Adhis Prasetyo Aksal Illal Al Alam Andi Nur Halim Anggiq Karisma Aji Restu Ardha, Dea Justicia Atiqah, Nur Quratul Nabila Barito, Raditya Andromeda Dio Ferdinan Fahrezi, Irqi Anbi Fendy Yulianto Fitriyati Agustina Hadi Suprapto, Yuyun Hamada Zein Heriyanto Hery Kurniawan Hery Tri Waloyo Ilham, Muhammad Fauzan Nur Latipah, Johar Lufi Arif Tri Sudarma Muhammad Alviansyah Muhammad Fauzan Nur Ilham Muhammad Ghozi Alghifari Sholihuddin Muhammad Taufiq Sumadi Naufal Azmi Verdikha Nur Ilham, Muhammad Fauzan Nurdin, Andi Nurdy, Awang Herjunie Rachmat Risky Saputra Rahmatullah Ayu Hasmiati Reza Oktavian Noor Serlina, Andi Sigiet Haryo Pranoto Umar Bakri Zainuri, Zeva Ahmad